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Archive for the ‘Professional Speaking’ Category

Employee Motivation through Leadership and Respect

Monday, September 24th, 2012

file0002096852379EMPLOYEE MOTIVATION

By Ed Primeau

Primeau Productions is a company that has worked with professional speakers and the meetings industry since 1984. One of the most remarkable phenomenon that I have experienced over the years while working with professional speakers is the effect that motivation and inspiration have on attitude and performance in the workplace. PrimeauTV is a video delivery system that is rich in video content that is both motivating and inspiring.

Before I begin my message on employee motivation I’d like to comment that de-motivation is probably the biggest killer of productivity in the workplace. Managers that lead through fear and lack of respect will take a company down faster than lack of sales, although I suppose that could be debated. One of the tips that I learned from Floyd Wickman years ago is ‘praise in public and criticize in private’. Whenever an employee has done something that you are proud of make sure you compliment them in front of fellow employees. Conversely, whenever you have something you need to criticize an employee about, bring them into your office and close your door because you don’t want to criticize anybody in front of other people. It’s not a good employee motivator.

The late Stephen Covey, his first habit from ‘7 Habits of Highly Effective Leaders’ is “seek first to understand, then to be understood.” Once I became familiar with this concept it became a habit in my life as a leader at Primeau Productions. Too often people come into the office and talk about all of the things in their life before asking the fellow employee and showing concern for them and their lives. It’s best to seek first to understand, then to be understood – “How are you doing?”, “How was your weekend?” “What’s going on in your life?” This even works when you’re having a disagreement in the workplace. Listen to the other person. It allows the person to express themselves about their discontent or concern before you jump in and step on their words with your opinion and your feeling. It’s always best to seek first to understand, then to be understood.

Teddy Roosevelt had a great quote that applies to this concept as well. “People don’t care what you know until they know that you care.” You can be a big know-it-all and go around your organization talking about all the things that you know, bragging about your life,  your sales, your successes, but that has no benefit to you, the other employees or the organization unless you show that you care and you display the fact that you care effortlessly.

These three quotes from these three great people are an excellent focus for employee motivation. One of the things you might want to consider is to have your employees send you their favorite quote so that you can frame it and hang it on the wall in your workplace so the employees will see that positive message throughout the work day. Another activity that you can have to motivate your employees is to give them their goals for the day in the morning and not micro-manage their activities throughout the day. Today with social media the way that it is, and texting, it’s best to let your employees live their life the way they need to throughout the work day, as long as it doesn’t interfere with the goals they have been given by you that morning. That is much more motivating to an employee than having the fear that somebody’s watching them and that they’re not allowed to text their spouse throughout the day. Encourage time for your employees to watch motivational videos during the workday as well. You might even find a motivational video that you feel is appropriate to your company’s situation or to your employee’s life and email the link to that employee. That’ll demonstrate that you care because you’re sharing something with them that may help their attitude. And employee motivation is all about attitude. When your employees come to work and you have created a good work environment they will perform so much better for you and your company than they would in an environment that is not conducive to that kind of learning experience and harmony.

Primeau TV is dedicated to creating video content that is both motivating and inspiring on demand. Coming to Primeau TV in the future will be the Napoleon Hill “Master Key to Success” video series, in both English and Spanish, as well as some never before seen 16mm film video of Napoleon Hill lectures from the late 1950s and early 60s. Subscribe to this blog so that you will receive future updates about Napoleon Hill and other Primeau TV motivation.

How To: Get Great Video Footage with Image Magnification

Friday, August 3rd, 2012

139159238_b05ddb2acb_nTake Advantage of Image Magnification Screens.

One way to avoid the expense of hiring a crew to record video footage is to tap into image magnification screens. If you perform live at an event and there are more than 500 attendees, there is usually a large screen image magnification system so the people in the back of the room can see you. The image magnification is accomplished by hooking up a video camera to a projector. IMAG systems appear in many performance situations, including rock concerts, conventions and conferences, sporting events and illusionist performances, to name a few. If these systems are present, many times there are video recorders in the system, too. Ask the producer if you can have a gratis copy of your performance, or negotiate it into your fee.

Keep some blank tape up your sleeve.

It’s a good idea to carry an external hard drive with you when you speak or perform, just in case the venue you perform at doesn’t have any spare hard drives. It would be a bummer to have a killer opportunity to be video recorded in front of a great audience and the only thing stopping you is the lack of something as simple as video storage.

 

photo credit: DSC_0010.JPG via photopin (license)

How To: Get Great Video Footage with a “Tape-In” Method

Wednesday, August 1st, 2012

13885876624_51f737675e_nThe traditional method for acquiring video footage is to hire a crew and pay their cost plus expenses. I hope to shed some light on alternative low-to-no cost methods of having your performance videotaped. “The Tape-In” is one of those ideas.

“The Tape-In.”
This method is used most often. Professional speakers and performers can organize an event with several of their colleagues and conduct mini-seminars or performances, invite the public and split the cost of the video crew to get footage. This works for bands too. Organize several good bands in your area and put on an event. Hire a video crew and split the cost with the other bands. You’ll all get professionally shot video at a fraction of the cost.

You might want to charge admission for the tape-in to create higher perceived-value. People see little value in a free performance. Unless, you have already made a name for yourself and the show is at a high-profile location.

Play to a crowd that loves you.
Use a gimmick or hook to get a large audience together for the tape-in. For example, I once knew of a couple of bands that organized a “battle-of-the-bands” event. They printed flyers and distributed them at gigs prior to the event and hired a video crew. Each band had twenty minutes to play, and the audience “voted” by applause. All the bands got great stage footage, and when it came time to vote, they had great footage of dozens of clapping, screaming fans (and the winner had their share of the video costs split between the losing bands).

These showcase events work for comedians as well as other performers. In fact, if your marketing is on-target, the organizer can make money off these events. When I was younger we used to get three bands together on a Saturday night and put on a Hall Party. We charged ten dollars at the door for the event, which included music, beer and one food item. We sold additional food and the bands sold their tapes and T-shirts. We recorded the show and closed when the beer was gone. And we actually made a profit! People had a great time and the bands got to perform, sell products and gain visibility that often turned into future gigs.

Get a little help from friends.
If you are having trouble marketing your “tape-in” event, you could require each participant or performer to bring 5 to 10 people for their admission fee so that there is a sizable audience in the video. It’s a good idea to invite prospects for future business to the tape-in so that you have a better chance to get future bookings.

But don’t limit yourself to these people. In the speaking business, these people are meeting planners and bureaus. In the music and entertainment world these people are booking agents, club owners and record companies. They tend to be more analytical and less enthusiastic about your performance because they have to anticipate what their customers want and will enjoy.

It’s also nice to have your greatest fans and supporters there. These people will help energize your performance. You might even hand pick the audience from your mailing list for a special invitation list and create an “invitation only” event. Then, you need the general public to help make this all affordable and profitable. I recommend the following to market your event:

1. Make flyers and pass them out everywhere (be careful not to litter). Do not put them on auto windshields because people will be annoyed.

2. Create press releases and send them to all of the local media. Newspapers have a “what’s happening” section they need to fill, and radio stations often have a spotlight for local events.

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

photo credit: GuerillaBeam via photopin (license)

Package and Position Your Product for Higher Sales

Wednesday, July 25th, 2012

169099963_97a758887e_nPackages come in all shapes and sizes. Various factors will determine which package option is best for you. Quantity, perceived-value, and the nature of your program all factor into your decision. Since some of the high-end packages require a minimum run of 2,500 pieces, you need to carefully explore all of your options. A good production company can steer you in the right direction for the appropriate package option to suit your needs.

Design a package that lives up to your name.

No matter how good your production is, remember, people do judge a book by its cover. Don’t shortchange your great product with a poor package design.

Conceptualize what you want the outside of your product to look like. Draw it out as best you can and list all the titles, by-lines and credits. Be sure to put your bio on the outside, if it’s appropriate. Then find a great graphic designer to bring it all together. Take a look at other products that are similar to yours, and pick the ones you like to help you design your own.

Don’t scrimp on design.

Spend the time and the money to create beautiful cover art and packaging. It should look professional and eye-catching. Show the graphic artist packaging you find stunning to give them an idea of what you want. What colors suit the mood you wish to create with your product? Make a mock-up by cutting out images from a magazine and rubber-cementing them to a piece of paper to help communicate your ideas to a graphic designer (preferably someone who was highly recommended to you). Let the designer hear or view your finished or rough-mixed production and let them interpret the cover design.

Always decide on the type of package case (CD album, video box, etc.) before designing the cover art, to give the artist a sense of space and dimension. Be careful not to crowd the cover design with a lot of text, which creates confusion and anxiety. The cover should jump out at you. Choose color combinations carefully. Consider what’s in style currently. Or you may choose to stay neutral to increase the longevity of the product.

Make it easy to reference.
I call it reference-ability. Each CD or CD track should cover one subject or category. Make each CD a subject or category of mini-subjects that pertain to the main category so people can easily access the information they want — this is a great benefit and makes the program/series user-friendly.

CDs hold up to eighty minutes of recorded information, while single-sided DVDs hold up to two hours of video. Stay tuned for the latest update on playback technology. It looks like it will be Internet downloading.

Package it for greatest marketability and profit.
What if you had three hours of message or program to sell? Would you put it on two or three CDs? Or, would it have a higher perceived-value if it were on or six CDs? Which scenario would earn you more income? Which scenario would have the higher perceived-value? Which would be more user-friendly?

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

photo credit: ART INSIDE via photopin (license)

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