So, how do you start your Internet marketing campaign using video? In this post, we will share with you some tried and true tips for producing Internet video.
Tips to Produce a Successful Internet Marketing Campaign using Video
1. Build the right team; you will need design, programming, coding and video production. Primeau Productions, LLC can help you will all of these activities. Web design should be done by an experienced graphic artist. Programming and coding should be done by an experienced expert as well. Video production should inform as well as entertain. Your video can look professional with out you having to pay a lot of money.
2. Design a strategy; know your plan before you attack. Make sure your strategy includes a form of engagement to help keep visitors and prospects interested and holds their attention long enough to understand your product offerings without being sold. Avoid the hard sell, it does not work anymore. Include entertainment whenever possible and keep it politically correct.
3. Finalize Your Brand; do not cheap out on a poor looking logo or header for your website. This is your brand! When you do your grocery shopping, how much of your buying decisions are based on the packaging? Your logo and header on your website are extremely important.
4. Use Video Effectively; produce video with a purpose. Make sure your message is clear and the video has entertainment value. Use stock footage, graphics and of course, music. There are many sources of stock footage and music libraries available with low cost resources that can really spice up your video.
5. Don’t get sold on the SEO black hole; what a bold statement. Some companies that sell SEO (Search Engine Optimization) know what they are doing. However, you can spend a lot of money on Google Ad Words and other forms of paid advertising emptying your marketing budget quicker than you can say ‘What happened?’ Primeau Productions, Inc. believes in organic search results. Create compelling content on your blogs, produce engaging video and audio, as well as write strategic copy for your web pages. Have you looked at some of the copy on your website lately? Nobody likes to be sold, but rather persuaded into your thought process.
6. Ask yourself “Why?” Put yourself in your customers position. Why should they do business with you? What do you have to offer that is unique and different from your competition? Make sure this differentiation comes across in your marketing efforts.
Put together a focus group of people you like, admire and respect and ask them to give you feedback on your website, marketing efforts and products. Tell them up front that they have total amnesty and that their answers will not hurt your relationship with them at all. That way they will be 100% honest with you.
Right now, Primeau Productions, LLC is growing and transitioning our business to meet our clients’ demands. We revise our websites often and create new video content that fills our prospects curiosity, as well as peaks their interest. I can tell you from experience, Internet marketing works when you have the right team and strategy in place, just like any other successful marketing process.
Call us today and tell us how we can help you grow your business with video 800-647-4281