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Archive for the ‘Video Marketing’ Category

Internet Video Viewing Analytics Survey Results

Friday, October 5th, 2012

2220267854_532f9d35df_nPrimeau Productions conducted a survey during September 2012 to learn more about people’s Internet video viewing behavior. We’re pleased to publish the results and to announce the winner of the Internet Video Viewing Behavior Survey Sweepstakes: Richard Avdoian. As his prize, we will produce a 2-3 minute video production with custom motion graphics and music for him.

Read the results of survey below. Click on the graphs to view them in larger formats.

1. On a scale of 1-5 (with 1 being the most and 5 being the least), how much do you enjoy watching online videos?

11.8% responded 1, 21.3% responded 2, 26.8% responded 3, 27.6% responded 4, 12.6% responded 5.

(more…)

Video Resume Services: A Solution to Unemployment

Wednesday, September 19th, 2012

As a video production company operating in Detroit, Michigan (one of the cities with the highest unemployment in the United States), Primeau Productions has discovered the power of video in the recruiting and employment industry. We have experienced firsthand the power of video for our clients on the Internet and now we have applied our video production expertise to creating video resumes.

Video resumes are attention-getters for recruiters and human resource personnel. When a typical resume is sitting in a pile on a desk, it looks the same as all the other resumes, regardless of how well it’s written and how great your credentials are. A video resume, however, adds a sight and sound aspect to your job qualification. First of all, a video resume can include video testimonials from people who know firsthand your expertise and talent. Second, your speaking directly to the camera in a video resume allows you to use the most important parts of communication: facial expression and body language, as well as voice inflection. Simple printed words and text on a resume, regardless of the color and the font and the pictures, cannot compare to video. In addition to testimonials and video of yourself, the video resume can include music, sound effects, logos and graphics that create a newsreel type of presentation.

Now, of course, a video resume is not appropriate for everyone who is looking for employment. There’s an investment in order to produce a video resume. That investment will pay itself off immediately once the candidate has been hired. We find that people looking to climb the corporate ladder or CEOs looking to move to a better paying position will use a video resume in order to stand out from the competition. If you’re a CEO and you’re looking to change positions in order to increase your salary, or if you’ve completed your task at your current place of employment and you’re looking to move on to another company where you can apply your talent, skill and ability, there’s nothing better than a video resume to help you get noticed.

The best part of a video resume is that it can be used on external media, like a DVD or a thumb drive, as well as on the Internet on your social media profiles or website. Once the video resume is complete, it could be uploaded to YouTube and embedded in your website or posted as a link shared in your social media activity.

Video resumes are the solution for many people who are either unemployed or seeking advancement in their careers.

Primeau Productions, located in Rochester Hills, Michigan, is available for questions about video resumes. Call 800-647-4281 and ask to speak to someone about creating your video resume.

*Video resumes start at $400.

The Three-Prong Approach To Internet Video Marketing

Friday, September 14th, 2012

5012102048_80bf474312_nHaving a video presence on the Internet is more important for your video marketing campaign today than ever before, but there are many other reasons for having video on the Internet.

Creating video content doesn’t have to be hard. In fact, creating video content should be effortless. First, you and your company need to develop a relationship with a reliable, cost-effective video production company. If you try to produce video yourself, more than likely you will never get to it. Your job as the business owner is to create content that shows your company’s expertise that can be used for short videos about specific topics that will entice people to want to do business with your company. Put these videos on YouTube because YouTube is the number one search engine in the world—your company should have a YouTube channel. And just about any graphic artist can create a custom background—some people call it a skin—that you can upload for your YouTube channel. Optimize all your videos on YouTube with keywords that will help your SEO campaign. There’s now another feature on YouTube that enables you to transcribe the words that are spoken in your video and upload the entire script to help SEO even more.

The second thing that you want to do is open a Vimeo PRO account. Vimeo, in my opinion, is a better provider for embedding video content on your website than YouTube is. Plus, there are a lot of other features that I’ve written about previously that Vimeo has and YouTube does not. For example, you can pick the exact frame from your video that you want to use as your thumbnail or as the static image on your video player for your website, which helps dramatically increase the aesthetic design of that webpage. That alone is worth the sixty bucks a year to have a Vimeo PRO account.

Third, you want to have an iTunes podcast or vodcast present with your video content because iTunes has become the number one video podcasting and vodcasting community on the Internet.

Even if you get no direct business from using this three-prong approach for your Internet video presence, it can still be helpful when you get a referral from a client or a friend. That referral will go on the Internet to do a little investigative research about your company. Your video presence on the Internet now adds a dramatic element of professionalism to your Internet presence. That’s not to mention the social media aspect, which is really an electronic networking process. Social media has become a huge personal advantage, but it’s also still a professional element in your Internet marketing. One of its benefits is that it allows prospects that you meet through word of mouth or other referral systems to take a look at your company and your services on the Internet.

Nothing comes close to effectively sharing more about your organization than a video does. First, people can watch the video very quickly and get an essence of what it is that your company does and how it does it. Secondly, unlike text and pictures, video brings to life the emotion through the thought, the words, the music and the graphics all coming together to show the element of professionalism that you want your company to have.

So there’s much more to posting video on the Internet than just the obvious video marketing campaign. I would be surprised if you don’t get some interested prospects contacting your organization as a result of posting video. But even more importantly, it allows your “ripe fruit”—the number one referrals that clients and friends refer to you—the opportunity to get to know you and your company better than with just text and pictures.

photo credit: Thick binder via photopin (license)

What’s the Best Place to Host Video? YouTube Vs. Vimeo PRO

Thursday, September 6th, 2012

8527753874_d9e0a5e28c_nI am often asked which social community I prefer for video marketing campaigns: YouTube or Vimeo. I decided to write a blog post comparing the benefits and drawbacks of both video content delivery networks. Both video content providers have been revising their user interface a lot lately in an attempt to improve their service.

I have to admit that if I had to pick one or the other, I would pick Vimeo PRO for $60 a year.

One of the main reasons I love Vimeo PRO is that it serves as a cloud backup for our master digital video files. Over the past two years, several clients have been asking about cloud backup for their digital video files. Then one day it occurred to me that our digital video files uploaded to Vimeo are true cloud back up (all of which have download capability if the administrator elects to turn on this feature). I thought, duh … Vimeo PRO.

Here is a list of pros and cons for your consideration. Bottom line: you really need both of them. In fact, soon you will also need Apple’s network because they decided not to renew the YouTube app and instead develop their own video content delivery network.

You may have heard that iPhone users won’t see the YouTube app on their i instruments (iPhone, iPad and iPod touch devices)and will have to go to the YouTube website from the Safari browser. Apple won’t be including the app in iOS 6, as its licensing deal with YouTube is now ending.

 

YouTube is now owned by Google, of course, and this could be Apple’s latest move to reduce the presence of its rival on their i instruments.

To close, I’ll list some of the main features of both video content providers.

Vimeo PRO account

  • Up to 5 GB upload space per file
  • File size does not matter – 20 minute 1081i HD file is 3 GB
  • You can elect thumbnail image from anywhere in the video – nice feature
  • Better quality video
  • No limit on length of digital video
  • Cloud backup of video, any length
  • No music restrictions
  • More professionally produced video
  • More player embed options with PRO account, like removal of Vimeo logo
  • Turn file on and off for downloading
  • Vimeo is said to be strict about not uploading personal video content

YouTube Channel

  • Second largest search engine in the world
  • Google-owned company so it’s excellent for SEO
  • More exposure
  • 2 GB digital video file limit
  • Higher compression so video plays back faster
  • More community, more followers, more social media promotion
  • Video play-lists
  • Media ads yield passive monthly income – monetize your videos for passive income
  • Easier to find similar content because of additional video suggestions at end of video playback
  • Copyright very protective and licensing necessary for all music used
  • Limited thumbnail options for video display
  • 15 minute video length

photo credit: Social Media via photopin (license)

How To: Promote Internet Video Content

Thursday, August 16th, 2012

There are a vast number of resources available today to help you create your own “television station” on the Internet.4242619980_31bbe83df9_n

Thousands of people have stopped watching TV programming on traditional television or cable or satellite-based TV. Instead, they’ve turned to the Internet. Websites like YouTube, Hulu, etc. provide on demand and pay-per-view (similar to Amazon Instant Video).

How can you promote your video content? Make a list of all your product and service offerings. Can you create a 10 minute video about each? There videos will have can serve several purposes: 1) Use for an introduction to your company 2) They’re great for SEO 3) They can provide monetary compensation when you post them in the form of pay-per-view videos, at $.99 each.

What if you provided valuable content in pay-per-view form that nobody else is offering but that is in demand? The effort can pay off. One million views in your lifetime at 99 cents each = $1 million!

Some hot topics for video on demand and pay-per-click:

–         Legal information

–         Forensic advice

–         Destination-based travel information

–         Entertainment

–         How to – your expertise

So what’s keeping you from posting content? On Ustream you can stream live video and also sell pay-per-view. Livestream is another company that provides services for streaming video. You can stream events, seminars, or training.

Don’t worry about not having content that people will want to view. Ask yourself this question: what does your company do better than anyone else? Regardless of your profit margin and P & L statement, you do something better than any of your competitors.

Take the Primeau Companies, for example. The Primeau Companies have 2 forensic divisions: AudioForensicExpert.com and VideoForensicExpert.com. Voice identification is an Audio Forensic Expert service that we do better than anyone else. Accident reconstruction video is a Video Forensic Expert service that we do better than anyone else.

We have created video content both on channels and websites that has not only helped thousands of people worldwide, but also brought in hundreds of thousands of dollars of income from SEO.

photo credit: The Power via photopin (license)

Copywritten Music Use in Your Media Production

Wednesday, July 18th, 2012

16214390035_8de2df933c_nRule number one: never use a song you bought at the local record store (do they still call them “record” stores?). Rule number two: never, ever use a song you bought anywhere without written permission. Get the point? This is illegal and could end up costing you big bucks!

I learned this the hard way. I let a client talk me into using Steve Miller’s “Fly Like an Eagle” and Bob Seger’s “Horizontal Bop” in a promotional video used to sell an event. This client would play the video during a seminar to get the attendees to sign up for this “next level” class. Unfortunately, a competitor was in the audience and “blew the whistle.” They called the copyright police and, within a couple of days, both the client and I were served a “cease and desist” order. The court document demanded $10,000 plus a percentage of every unit sold! Luckily, we had just finished the video; none of the recordings had been sold or delivered, so not much damage was done. We promised not to use the video with the songs, got a slap on the wrist and learned our lesson.

Now, what was rule number one again? Good — don’t forget it! If there is a published song you would like to use in your production, you have to obtain a music license or permission from the holder of the copyright. Sound complicated? Most of the time it is — not to mention expensive. Just tracking down the right person to apply to is enough to give up, let alone the sticker shock once the request is made.

Here are a few examples of artists and the costs for licensing their music. One disclaimer: these occurred over a long stretch of time, so the prices are neither current nor correct for purchase today. I list them as examples of the various fees involved for the different calibers of songs. “Crazy,” written by Willie Nelson, sung by Loretta Lynn: $25,000 limited use for one year. “Jump, Jive and Wail,” by Brian Setzer: $5,000 for the life of the product. “Storms in Africa,” by Enya: $20,000 for usage and $ .25 per unit reproduction fee, regardless. “Surfing USA,” by the Beach Boys: $10,000 for a 7-week television usage.

So, exactly how do you copyright a recording? I am not going to go into detail about it here, since that could be a book in itself. In fact, there are many good books available on copyrighting. For more information on how to file a copyright, contact the Library of Congress in Washington, DC.

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

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A Guide to Video Editing: Know the Basics Before You Start

Friday, June 29th, 2012

2088522072_d4f982d952_nIn the old days, video editing consisted of taking the footage you liked and copying it onto another tape called the assembly or edit tape. Then, graphics, titling, music and voiceover would be added and blended in with the select footage. This process is called tape-to-tape editing. The problem with tape-to-tape editing is quality and the time it takes to revise. It’s just like when you make a copy of something on a copy machine, then make a copy from the copy, then make another copy of the last copy… three generations later, it’s looking pretty bad. Today video editing is done using computers. The quality is far better than tape-to-tape editing because there is no generation loss.

But, before you begin the editing process, you need to prepare for the edit session by doing a paper edit. This is a technique of pre-editing, where copies of the original masters are transferred onto VHS tape or DVD with time code numbers visible at the bottom of the screen. The performer, producer or director watches all the footage and makes editing notes using the time codes as reference numbers (which are also on the master tapes). These notes will help speed up the actual edit.

If the producer finds a clip to be used in the final edit, they note the “in point” by the SMPTE time code number that is displayed at the bottom of the screen at the very moment where the clip is to begin. The SMPTE time code number will look something like this: 01:21:15:04. The 01 = the hours, the 21 = the minutes, the 15 = the seconds and the 04 represents the frames.

You can pause the tape at the in or out point so you can be more accurate when writing down the number. A paper edit might look like this: 01:21:11 (begin out with) “it wasn’t really the time of year, but maybe it was” (back into program at 01:21:22); 01:34:07 (begin out with) “she was stunning” (back into the program at 01:34:11 after breath); Pick up with “She really made them look bad” … you get the idea. It’s a way of scripting all the changes you want before spending money on an hourly basis in the studio trying to figure it out. It ‘s well worth the money to get window dubs of your raw footage to do a paper edit.

Do not be concerned with the frames — they move so quickly that you will never be able to read the numbers accurately. Video plays at the rate of 30 frames per second. This is why the frame numbers move so quickly. When 30 frames go by, one second is added to the seconds column; when 60 seconds go by, a minute is added, and so on. Video and audio reference lines or scenes are also noted. These notes will help immensely when in the studio edit. Loading it into a computer digitizes the selected footage. The clips are then assembled onto a timeline until they are in the right order. Computer graphics (titling [producer term]) are then added as necessary. Another advantage of computer editing is that the clips can be moved around easily to view your clip order or section options. This is not possible in tape-to-tape editing.

It’s a good idea to check references and view samples of previous work when deciding on a studio to edit with. Video edit studios come in all shapes and price ranges. The average cost per hour for an AVID Premier Pro or Final Cut Pro system is $150. As the quality goes up, so does the price, up to as much as $400 per hour with all the bells and whistles. I once knew of a professional speaker that spent $100,000 on a video brochure! He went to the top of the line broadcast production facility to produce his video. This was absolute overkill, especially without a producer. Remember, when looking for an editor, check out their previous work. See how quick they are, for a good editor is worth their hourly rate.

photo credit: Alan on the Dials via photopin (license)

Tips to Produce a Successful Internet Marketing Campaign using Video

Sunday, March 6th, 2011

3835564701_31f53d70bb_nSo, how do you start your Internet marketing campaign using video? In this post, we will share with you some tried and true tips for producing Internet video.

Tips to Produce a Successful Internet Marketing Campaign using Video

1. Build the right team; you will need design, programming, coding and video production. Primeau Productions, LLC can help you will all of these activities. Web design should be done by an experienced graphic artist. Programming and coding should be done by an experienced expert as well. Video production should inform as well as entertain. Your video can look professional with out you having to pay a lot of money.

2. Design a strategy; know your plan before you attack. Make sure your strategy includes a form of engagement to help keep visitors and prospects interested and holds their attention long enough to understand your product offerings without being sold. Avoid the hard sell, it does not work anymore. Include entertainment whenever possible and keep it politically correct.

3. Finalize Your Brand; do not cheap out on a poor looking logo or header for your website. This is your brand! When you do your grocery shopping, how much of your buying decisions are based on the packaging? Your logo and header on your website are extremely important.

4. Use Video Effectively; produce video with a purpose. Make sure your message is clear and the video has entertainment value. Use stock footage, graphics and of course, music. There are many sources of stock footage and music libraries available with low cost resources that can really spice up your video.

5. Don’t get sold on the SEO black hole; what a bold statement. Some companies that sell SEO (Search Engine Optimization) know what they are doing. However, you can spend a lot of money on Google Ad Words and other forms of paid advertising emptying your marketing budget quicker than you can say ‘What happened?’ Primeau Productions, Inc. believes in organic search results. Create compelling content on your blogs, produce engaging video and audio, as well as write strategic copy for your web pages. Have you looked at some of the copy on your website lately? Nobody likes to be sold, but rather persuaded into your thought process.

6. Ask yourself “Why?” Put yourself in your customers position. Why should they do business with you? What do you have to offer that is unique and different from your competition? Make sure this differentiation comes across in your marketing efforts.

Put together a focus group of people you like, admire and respect and ask them to give you feedback on your website, marketing efforts and products. Tell them up front that they have total amnesty and that their answers will not hurt your relationship with them at all. That way they will be 100% honest with you.

Right now, Primeau Productions, LLC is growing and transitioning our business to meet our clients’ demands. We revise our websites often and create new video content that fills our prospects curiosity, as well as peaks their interest. I can tell you from experience, Internet marketing works when you have the right team and strategy in place, just like any other successful marketing process.

Call us today and tell us how we can help you grow your business with video 800-647-4281

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