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Archive for the ‘Video Marketing’ Category

Motion Graphics and Video Marketing – Sally Hogshead

Thursday, March 27th, 2014

By Lauren Primeau

34784144_4295f43c31Renowned keynote speaker Sally Hogshead, CEO of Fascinate Inc., tells audiences that we need people to fall in love with our ideas, and that one crucial way to do that is through the power of fascination. By captivating viewers, even for a few seconds, individuals, products or services make an indelible impression, permanently identifying and differentiating themselves.

When I first heard Sally speak about this idea, I was immediately hooked. I thought her simple insight was the master key to effective communication, and as a communications specialist myself, I wanted to see how I could apply her concept of fascination to my own medium, video production.

With more than two billion videos viewed per month on the Internet, the question naturally arises, “How do I get my video noticed?” Reviewing all the tools and techniques in my video production toolbox, I asked myself, “How can I fascinate, captivate, inform and touch the viewer? It must be creative, unexpected, visually arresting, evoke emotion and stimulate thought.” I quickly concluded that whatever images were in my video, they could be transformed from interesting to captivating through the use of computer-generated images, sometimes called CGI or motion graphics.

Going to Sally’s website, I quickly discovered that, indeed, her demo video employs motion graphics throughout, especially at the very beginning, where she lists the seven triggers of fascination. Rather than listing or discussing her seven triggers, the video’s motion graphics illustrate them, reinforcing her message, while simultaneously grabbing the viewer’s attention. In addition to their visual appeal, animated color graphics significantly improve the production values of her demo video, enhancing its quality and professionalism, a direct reflection on her own quality and professionalism as a keynote speaker.

There are several other advantages to incorporating motion graphics in a video, such as the ability to present information that might have not been possible through the use of video footage alone. For example, a simulation of hair growing from a balding scalp can be dramatically illustrated with 3D motion graphics much more effectively than before and after photos. In addition to modeling and animation, kinetic typography, animated text, is another powerful use of motion graphics that conveys information quickly.

In summary, the ability to captivate as well as entertain audiences is a crucial aspect of any successful video production. Motion graphics are an eye-catching tool that helps captivate audiences and conveys your message in a memorable way. Primeau Productions is pleased to offer the latest in custom, 2D and 3D motion graphics that will enhance any video.

photo credit: Fractal Color Animation29 via photopin (license)

What Primetime Television Can Teach Us About Content Marketing

Thursday, January 30th, 2014

By Brad Finegan

gamers-room-999218-mI remember watching television with my parents over a family dinner in 2013.  We were watching the evening news, eating my mother’s roast, when suddenly, I realized something; this was the first time in ages I had watched a broadcast television.

I was floored. Here I am, a media communications major, and I can’t remember the last time I watched a broadcast TV. For my parents, primetime TV is a more-than-weekly evening ritual. Television news, morning and evening, is a daily routine. I, on the other hand, don’t even have cable in my room. What was the difference? What did they see in television that I didn’t? Then, it hit me like a bag of bricks labeled “obvious.”

The Internet.

It wasn’t what I was missing, it was how our youth differed.  My parents come from a generation where television depended on you, the viewer, to free your schedule for it.  If you didn’t, the network would determine the show wasn’t making quota, and that it wasn’t worth keeping on the air.  These days, it’s an absolute blessing if someone actually watches your show when it actually airs on an actual television.

Now, this isn’t to insist that this transition is going to kill television.  Television is visual entertainment, and it’s still the case (maybe even more-so, now) that video connects to others unlike any other medium.  This is to insist that companies distributing content may want to take a step back and learn how we, the viewers, choose to ingest that content.

Generally speaking, if you ask anyone under age 25 how they view their favorite shows, chances are they’ll return the same answers. Hulu, their DVR, and most importantly; Netflix. Avenues such as these stand as new mediums of sharing content amongst a large crowd, and with changing times, there’s a chance that these could become a new standard.

Here’s an example. NBC’s “Community” is a primetime television show about a group of seven quirky community college students and their life-changing and hysterical adventures through their four years of school. The show retained a huge cult following; the issue was NBC couldn’t recognize it. Why? Because fans of the show are generally under age 25, and chances are they don’t even have cable to watch it on.

Ratings (based on viewership) started to slip. The show found itself on a Friday night slot (not great for a primetime schedule) and on the verge of cancellation after its third season. Once their fan base received word of this, they did practically everything they could to save the show. Netflix and Hulu viewing exponentially increased. More people were accessing the show via On Demand services and DVR. The hashtag campaign #sixseasonsandamovie, insisting that the show deserved to receive six seasons and a movie, went viral virtually overnight. These fans were so dedicated to keeping the show on the air, and did everything they could to do so, except the one thing that would actually raise ratings; watching the show on television when it actually aired.

As this was happening, ratings for “Community” were still hardly sub-par, but when the time came, the executives at NBC signed the show for a fourth season. The show is currently onto its fifth season and stronger than ever.

How can we relate this back to content marketing? Well, it shows us that one avenue isn’t always the only avenue. YouTube may be the second largest search engine in the world, but Instagram is the second largest social media site in the world. Why not put some of your video content there? Even though Facebook is the top social media site right now, who’s to say Google+ won’t get there?

Like with television, the future of content marketing is undetermined, more-so now than ever before. Every avenue could have potential to become a new standard. We now have the ability to ingest content from so many sources that no one could ever possibly be sure where the next viral trend will end up. As a business owner or content marketer, you should always keep the potential of “what-if” in mind. As the internet continues to grow exponentially, the avenues we have access to taking are endless, and we shouldn’t squander the possibility of new avenues taking over our respective markets.

 

 

YouTube Monetization – Is It Really Worth It?

Wednesday, October 2nd, 2013

FullSizeRenderMonetization is a questionable subject.  What sounds so bad about allowing YouTube to advertise on your videos? Monetization makes you money, gives you higher credibility with YouTube, and overall could make your channel look more credible to users.  That all sounds great! However, there are potential downsides to monetization you should be aware of before making a decision.

Though monetization could make you some extra side money, this profit is nowhere near the amount of money that could be made from voiding monetization. Think about it like this: let’s say you’ve opened a small software company that has created a new type of photo editing software. You’ve established a following of users online by creating an explainer video about the software, and YouTube offers monetization for your channel. Great! You can make some extra money on the side while still promoting your brand! Well, let’s say once you allow monetization, Adobe runs a new ad campaign for the newest edition of Photoshop/Creative Cloud.  If a user clicks on your explainer video, and the first thing they see is an advertisement for a new edition of Photoshop, this will only distract the user from hearing about your software, and potentially drive them to just pick up Photoshop.  That click to Adobe’s site does make you a small amount of money, but not nearly as much money as if the user had purchased your software. This ad is only taking away from attracting people to your brand.

Now, just because ads can be distracting doesn’t mean monetization should be completely ignored. Monetization establishes authority with YouTube for your brand and puts you as close to partner status as a channel can get. This is something you can take advantage of. Remember that video you put on your channel with good intentions, but it never received the traffic you expected it to? Use these videos as your monetized videos.  This way, the important videos on your channel will not lose focus, but YouTube will still know that you are interested in the authority that comes with monetization.

Aside from these, you have to think of the user.  When a user is looking for a piece of content quickly from your channel, and a mandatory 30 second ad spot plays before your video, that user will seek other arrangements to find the content.  With the increasing speed of technology and social media, typical users don’t have the patience or attention span to deal with waiting through an ad like that. Users want instant gratification, as many sources amongst the internet can provide that gratification. Making users sit through these ads could cause them to associate your channel with this impatience, causing them not to come back. You want to provide users with your branded content as efficiently and effectively as possible.

So where is the money really? Are the cents you make per ad click really worth more than potential leads? Monetization can be effective for authority, but ultimately, establishing your brand is the most important part of creating an online following, which could subsequently gain your company leads.

This blog post was inspired by a video created by James Wedmore entitled “Youtube Monetization – Yes or No.” You can find that video here and subscribe to his channel here.

You can learn how to create a call to action ad here.

How to Gain the Most From Your Next Video Marketing Campaign

Monday, August 5th, 2013

by: Donna Essex

5202413219_43279a9656Boost Business with Video

The world of corporate videos has evolved considerably since the days of simply sending out DVDs and VHS tapes to hopefully interested parties, and today the videos that you produce to boost your profile can be uploaded to a global audience within seconds. People are spending more and more of their online time watching video, which means that it’s not enough to simply rely on text and photos. However, if you don’t have the time, resources or know-how to produce a
corporate video in-house, it’s a good idea to enlist the services of a corporate video production company.

The Power of Corporate Video Production 

The more engaging, entertaining and informative a corporate video is, the better. The more watchable it is, the greater the chances are of it being shared on social networking sites and linked to on reputable external websites, sending your brand soaring up the search engine rankings in the process. Websites that have video featured on them tend to be looked upon extremely favourably by the search engine giants, and by getting help from an outside source with corporate video production, you can ensure that your videos become as entertaining and useful as possible due to their experience in the trade.

Working with You

A video production company will generally work closely alongside you in detail to discuss your brand identity and values. This ensures that the resulting video is a close portrayal of the image that you wish to portray and that it speaks with your target audience in mind. Web users don’t need to be in front of their laptops anymore to enjoy your video content, and can easily engage with your clips whilst they are out and about, making it easier to engage with them no matter where they are in the world. Involving your staff in corporate video production can also help with employee engagement, allowing them to feel part of something useful, prosperous and exciting – and if they feature in it, this can help you to show off the ‘human’ side of your brand to potential customers and clients.

Find a Video Production Company

Mobile video has reshaped the way that we use the internet, and faster mobile download speeds are starting to make it possible for us to enjoy moving pictures without the stress of dealing with buffering and other technical problems. YouTube is the world’s second leading search engine after Google, so it makes sense to note just how effective video marketing can be. Any company that is failing to make use of video marketing may be risking being left behind by its competitors, so if your company is yet to take advantage of this exceptional marketing tool, it might be a wise idea to invest in video today. Video is also searchable, and is starting to appear more and more prominently in organic search results. A unique and memorable video can be worth its weight in gold when it comes to generating conversions and strengthening engagement.

photo credit: IMG_8072 via photopin (license)

Professional Speaker Tool Kit

Wednesday, May 22nd, 2013

14995291959_c4991b67e6In the old days, having a great assistant and professionally produced speaker demo video was all you need to make it as a keynote professional speaker. This is not so any longer. The speaking industry is much more competitive today and professional speakers often sacrifice their principles just to get a gig which tarnishes the image of the industry as a whole.

Running a professional speaking business today requires several tools in order to ”make it” on the speaking circuit. Successful keynote professional speakers keep this tool kit available to them at all times. The tool kit is not easy when the aspiring speaker begins their journey but with the right attitude and perseverance the professional speaker tool kit will come together.

The first tool in the kit is a powerful message. Professional speaker and client of Primeau Productions Connie Podesta always had a powerful message and constantly uses that message in her branding and Internet marketing. Today her message is ”Stand Out from the Crowd,” which is also the title of her latest book, which was a Gold Medal winner in the 2011 Independent Publisher Book Awards!

The second tool in the tool kit to help you make it as a keynote professional speaker is charisma, which means compelling attractiveness or charm that can inspire devotion in others; a divinely conferred power or talent! Some professional speakers make it in the business without charisma because their message is powerful. The professional speakers that make it into the top 20 best speakers on the circuit have charisma.

The third tool in the professional speaker tool kit is an excellent marketing campaign. This campaign consists of several ingredients:

  • A professional produced speaker demo video
  • Professional looking and easy to navigate website
  • Word of mouth referrals
  • Social media strategy using all social media accounts
  • A content rich blog
  • A fair speaking fee and travel expenses
  • Good relationship with speaker bureaus

The fourth tool in the kit is appearance. In order to command the type of fee a great keynote professional speaker earns, you have to look great on the platform. If you do not have the ability to choose clothing that compliments your appearance then find someone than can help. The rest of your appearance almost goes without saying. Your smile, demeanor, hair, nails and casual conversation off the platform all contribute to your appearance. Your appearance is your perceived value. This appearance must also come across in your professional speaker demo video.

The fifth tool is a pleasant personality. I have worked with some professional speakers that have a speech that is so much different than their casual conversation, it’s scary! All of the great professional speakers can carry on a great dinner conversation. They have the ability to carry on a engaging conversation with a pleasant personality before and after their presentation. This personality always shows even in difficult situations.

One of the greatest professional speakers of all time, Floyd Wickman, has an amazing ability to use words to his advantage in any situation. Not only is Floyd amazing on the platform, he is fun and captivating to talk to before and after the presentation.

I would like to hear your comments on what you believe are tools that professional speakers should use in their professional speaker tool kit.  You can post a comment below, email us at Primeau@PrimeauProductions.com or call 800-647-4281.  This business of speaking professionally has been through a major reinvention and there are many tools available for you to make it to the top.
photo credit: 08082014 – AD – Bus Tour – Washington HS 237 via photopin (license)

Eleven Tips For a Successful Video Marketing Campaign

Friday, May 17th, 2013

In the old days, Super Bowl TV commercials were the cat’s pajamas. Big companies spent big bucks to sing their song to a captive audience of football fans. You were a rock star if you drank their beer or ate their chips.

As far back as the ‘I Love Lucy’ TV show, TV commercials would guarantee an increase sales especially if they included Hollywood celebrities. Look at this vintage TV commercial starring Lucy and Ricky:

Today, TV commercials are not as effective as they use to be. Most companies big and small can no longer afford television campaigns. Consumers are less influenced by these high priced advertisements and more influenced by search engine results. That is why Internet marketing campaigns that include video are not only affordable, but yield much better results for the investment. Here are eleven tips to help you achieve a successful Internet marketing video campaign.

1. Sell with a benefit based message. Show your viewers how they will benefit from your proposition instead of telling them its features. How will their lives be better after purchasing your goods or services?

2. Be creative and try to entertain your audience. Chances are if your video leaves a good impression, prospects will turn into customers. The opposite is also true. If your video is lame, chances are your prospects will go somewhere else.

3. All videos begin with an idea. Be creative; think viral and longevity. Creativity is what makes production companies so successful. When you are creative and produce a video that is really good, chances are that people who see it will pass it on, hence the word viral. This roller skating babies video is a great example of a successful viral video. Sixty-Eight MILLION plus views:

4. Sell the sizzle not the steak. Nobody really cares about all the reasons you think they should buy from you. They are more interested in the snappy light hearted message you communicate with. There will always be time to introduce your prospects to the steak after they are attracted to the sizzle.

5. Incorporate a background music track. There are production music libraries and rights free music libraries available to you. You can also create your own music using garage band or another music production based software. Music is to video what interior decorating is to a room.

6. Create a script like the big boys do. Write your vision down on paper and see it in your minds eye before you start filming. There is something magical that happens when you put pen to paper.

7. Design graphics to match your brand and website. Graphics can be text on the screen to emphasize your message and point; they can be pictures and images purchased from stock photo libraries like iStock Photo; graphics can also be a blend of both images and pictures. Videos do not have to all be moving pictures; they can also include static pictures and images.

8. Less is best. When you use benefits to sell your goods and services you don’t need a lot of hype. Remember you goal is to get the phone to ring or have the prospect contact you, not tell them your life story.

9. Do not use too much stimulus at the same time in your video. Remember, the brain can process only one thing at a time. Stay away from images, scrolling text and voice over combinations. Much of your message will not be heard when you include too much information at the same time. Plus, the portions that do register in your viewers minds will be less effective when too much is going on at the same time.

10. Get feedback before you launch your video. Ad agencies pay thousands of dollars conducting focus groups to determine which approach will work best when starting an advertising campaign. Conduct your own focus group and get feedback from people in your sphere of influence before you launch your video campaign.

11. Make sure when posting your video you have player controls. When using an auto play feature, make sure to include a skip video button. Nothing is worse than having a video automatically play startling your visitor.

So, what is keeping you from producing a video for your video marketing campaign? Video adds media to the blending of your website content and helps grab the attention of search engines. Plus, video has huge perceived value and lends credibility to your business.

What a Murder, MTV and YouTube Have in Common, and How it Can Benefit Your Business.

Tuesday, May 7th, 2013

4481461680_4273d06822I asked Damian Blumenkranc to write a guest blog after I met him when I did a speaking presentation in Australia. He’s a fellow video producer who works for Creativa, a web video production company in Australia. He kindly shared the following blog about video’s affect on the internet and the pervasiveness of digital video.

How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called ”The Buggles” and the song was of course “Video Killed the Radio Star.” Well, a lot has changed since then and you could almost be forgiven for wondering when The Buggles are going to release their follow up hit “The Internet Killed the Traditional Music Industry”.

One thing that hasn’t changed a lot over the past 30 years is the growth and demand for video content. Everyone with a smart phone now has access to high quality ultra-portable video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena, video finds itself in high demand. There can be no argument that video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Bieber (and that may be a good thing) but there would also be no Double Rainbow Guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie Bit my Finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.

Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.

Among other things, Video is by far the best digital solution to effectively:

  • Showcase products and Services
  • Demonstrate Knowledge via training and education
  • Entertain
  • Position your business as experts
  • Become well known

Some interesting Stats:

  • YouTube is the 2nd largest search engine in the world.
  • In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.

Many businesses benefit from video, while others build whole businesses from video. Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimize their marketing budget.

Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimized correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.

photo credit: YouTube logo via photopin (license)

Video Marketing: Helpful Tips for Utilizing YouTube

Thursday, April 4th, 2013

image1There’s good news and bad news when it comes to YouTube. The good news is that YouTube is the second largest search engine in the world. The bad news is that YouTube is ever-changing and evolving. As of April 2013, here are a few activities you can do to up your YouTube marketing game. These activities will help your channel rank higher with the search engines.

STEP #1 

PRODUCE: Create Additional Video Footage on a Scheduled Basis

Your first assignment is to think of additional footage you can upload in the future that will delve deeper into your subject matter expertise. This could be using existing video recordings and creating clips. When you create these clips save the digital video files and create titles using your SEO criteria. Also post written titles and descriptions using the same SEO criteria.

Increase the value of your YouTube channel, consider minimizing your video count on your channel, leaving only those that portray your message effectively and reinforce your brand. This can be a very hard step. Some of these videos may have thousands of views and be old. You’re much better today and so is technology. Those video clips have room for revising and rebranding be either changing the clip altogether or updating with new footage or delete altogether if you currently do not cover that content.

STEP #2 

PUBLISH:

Spend time on YouTube while signed into your Google account. During your YouTube experience, press the ‘Like’ button on any videos that appeal to you on your ‘journey’. Look at what competitors are doing and post comments. This is creating good YouTube ‘karma’.

Once you get used to the YouTube community you will discover that you can find just about any video you are looking for – and then some. Yoga, documentaries, how to repair an iPod, college lectures, TED talks, music videos … the list goes on and on – if you can think of it, there is probably a YouTube video to be found.

Tip #1)  Add the Call to Action Overlay Banner

Want to get visitors from YouTube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to someone else’s site and not yours!

Tip #2)  Backlinking Secrets

For you SEO enthusiasts out there, you know the power of backlinking! (what are backlinks? Just google it for a better definition).  Every time you create a new video on YouTube, simply send backlinks to your video URL and (this is the real kicker!) send backlinks to your channel URL!

(ex:http://www.Youtube.com/user/channelname)  YouTube LOVES to get action on Channel Pages!  This helps out ALL of your videos!

Tip #3)  Get Video Responses on Your Videos

This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your videos JUMP!  This works wonders and doesn’t take a lot of time!

Just like spending time watching television, the goal of this assignment is to spend time watching videos on YouTube. However, unlike television, you can post comments, video and text, subscribe to a channel you like, as well as give a ‘thumbs up’ to videos you like.

Share videos on social networks. Nothing helps a video go viral more than sharing in your personal community to spread and share quickly and effectively.

STEP #3 

PROMOTE:

The third assignment includes writing blog posts around your video subject and embedding your video from YouTube into the body of your blog post (if you don’t know how to do this, a Primeau team member can help). Also, embedding your videos on your websites’ pages, creates a solid highway of traffic directly pointed towards your videos directly through your sites traffic, and also ranks the sites pages effectively with the search engines, especially Google, because of YouTube’s ranking on Google search result pages. NOTE: Embed videos from YouTube as well as Vimeo. Some companies are not blocking YouTube and Facebook on their servers. The videos you embed from YouTube serve you well on YouTube. The videos you embed from Vimeo are back-ups, plus Vimeo allows your embedding options and features than YouTube.

Share links (URL) of your videos in your social media networks. Open the video you would like to share with your Facebook, LinkedIn or Twitter community and copy and paste the URL into an update post or tweet, followed by some enticing language designed to motivate the recipient to open the link and view your video.

Through this process, you will discover why it is important to create educational, entertaining and informative video content that is interesting to your friends and colleagues – and how it will, perhaps, increase your circle of followers.

3 Tips for Boosting YouTube Marketing Efforts – James Wedmore

Monday, November 26th, 2012

4481461680_4273d06822Email subscriptions are one of the best internet marketing techniques used today. Having the option to subscribe to a blog via email can bring you wonderfull information, and also create a great database to send information to clients and create new leads. No matter how much social media stregthens and grows by the day, the tool we call email will always play a role in coproate business functions and internet marketing efforts.

Below are 3 great tips Primeau Productions recieved from a YouTube marketing guru James Wedmore that we would like to repost and share with our blogging followers.

Implementing James’s tips on YouTube marketing can single handedly be the best video marketing strategies you will ever come across.

#1) Add The Call to Action Overlay Banner
Want to get visitors from Youtube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to
someone else’s site and not yours!
#2) Backlinking Secrets
For my SEO friends, you know the power of backlinking! (what are backlinks? Just “google it for a better definition).  Every time
you create a new video on Youtube, simply send backlinks to your video url and (this is the real kicker!!) send backlinks to your channel URL!  (ex: http://www.Youtube.com/user/channelname)  Youtube LOVES to get action on Channel Pages!  This helps out ALL of your videos!
#3) Get Video Responses on Your Videos
This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your vids JUMP!  This works wonders and doesn’t have to take a lot of time!

 

 

 

Check out James Wedmore’s YouTube training course below:

http://www.videotrafficacademy.com/?hop=worldweb2

photo credit: YouTube logo via photopin (license)

Internet Video Viewing Analytics Survey Results

Friday, October 5th, 2012

2220267854_532f9d35df_nPrimeau Productions conducted a survey during September 2012 to learn more about people’s Internet video viewing behavior. We’re pleased to publish the results and to announce the winner of the Internet Video Viewing Behavior Survey Sweepstakes: Richard Avdoian. As his prize, we will produce a 2-3 minute video production with custom motion graphics and music for him.

Read the results of survey below. Click on the graphs to view them in larger formats.

1. On a scale of 1-5 (with 1 being the most and 5 being the least), how much do you enjoy watching online videos?

11.8% responded 1, 21.3% responded 2, 26.8% responded 3, 27.6% responded 4, 12.6% responded 5.

(more…)

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