As a video production company operating in a suburb of Detroit Michigan (which is part of southeast Michigan) we are starting to see Internet video hit critical mass for small businesses. Having a video on your website dramatically increases your percentage of closed business transactions. Why? Because nothing sells your business like video.
When someone comes to your website and they’re a secret shopper you don’t know that they are there looking at your business. Having a video on your website could make or break them picking up the phone and calling your company over a competitor’s just because you have a demonstration video on your website.
Number one, the demonstration video allows you, the owner of the company, to develop an internet presence, 24/7. Anybody can come to your website and get to meet you by seeing you on camera.
Secondly, it presents your goods and services in an entertaining, informative medium, using sight and sound. You can create any perception you want about your business using video.
And last, it is easier to watch a video than read a lot of text-based information because when you hit play on a video, three minutes later you have learned more about a company than you would have by searching through several pages and trying to retain the information you need and filter out what you don’t.
We’re seeing a lot of new video on behalf of Michigan-based contractors and builders who want to communicate the quality of the work that they do. These videos can incorporate testimonials from past clients and video footage of successfully completed construction jobs. Industrial supply companies want to use video in order to tell prospects about their guarantees and the differentiation between themselves and their competitors.
Nothing exemplifies your company better than a well produced professional video. We are part of the Detroit Michigan video production community 800.647.4281.