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Archive for the ‘Marketing’ Category

Eleven Tips For a Successful Video Marketing Campaign

Friday, May 17th, 2013

In the old days, Super Bowl TV commercials were the cat’s pajamas. Big companies spent big bucks to sing their song to a captive audience of football fans. You were a rock star if you drank their beer or ate their chips.

As far back as the ‘I Love Lucy’ TV show, TV commercials would guarantee an increase sales especially if they included Hollywood celebrities. Look at this vintage TV commercial starring Lucy and Ricky:

Today, TV commercials are not as effective as they use to be. Most companies big and small can no longer afford television campaigns. Consumers are less influenced by these high priced advertisements and more influenced by search engine results. That is why Internet marketing campaigns that include video are not only affordable, but yield much better results for the investment. Here are eleven tips to help you achieve a successful Internet marketing video campaign.

1. Sell with a benefit based message. Show your viewers how they will benefit from your proposition instead of telling them its features. How will their lives be better after purchasing your goods or services?

2. Be creative and try to entertain your audience. Chances are if your video leaves a good impression, prospects will turn into customers. The opposite is also true. If your video is lame, chances are your prospects will go somewhere else.

3. All videos begin with an idea. Be creative; think viral and longevity. Creativity is what makes production companies so successful. When you are creative and produce a video that is really good, chances are that people who see it will pass it on, hence the word viral. This roller skating babies video is a great example of a successful viral video. Sixty-Eight MILLION plus views:

4. Sell the sizzle not the steak. Nobody really cares about all the reasons you think they should buy from you. They are more interested in the snappy light hearted message you communicate with. There will always be time to introduce your prospects to the steak after they are attracted to the sizzle.

5. Incorporate a background music track. There are production music libraries and rights free music libraries available to you. You can also create your own music using garage band or another music production based software. Music is to video what interior decorating is to a room.

6. Create a script like the big boys do. Write your vision down on paper and see it in your minds eye before you start filming. There is something magical that happens when you put pen to paper.

7. Design graphics to match your brand and website. Graphics can be text on the screen to emphasize your message and point; they can be pictures and images purchased from stock photo libraries like iStock Photo; graphics can also be a blend of both images and pictures. Videos do not have to all be moving pictures; they can also include static pictures and images.

8. Less is best. When you use benefits to sell your goods and services you don’t need a lot of hype. Remember you goal is to get the phone to ring or have the prospect contact you, not tell them your life story.

9. Do not use too much stimulus at the same time in your video. Remember, the brain can process only one thing at a time. Stay away from images, scrolling text and voice over combinations. Much of your message will not be heard when you include too much information at the same time. Plus, the portions that do register in your viewers minds will be less effective when too much is going on at the same time.

10. Get feedback before you launch your video. Ad agencies pay thousands of dollars conducting focus groups to determine which approach will work best when starting an advertising campaign. Conduct your own focus group and get feedback from people in your sphere of influence before you launch your video campaign.

11. Make sure when posting your video you have player controls. When using an auto play feature, make sure to include a skip video button. Nothing is worse than having a video automatically play startling your visitor.

So, what is keeping you from producing a video for your video marketing campaign? Video adds media to the blending of your website content and helps grab the attention of search engines. Plus, video has huge perceived value and lends credibility to your business.

What a Murder, MTV and YouTube Have in Common, and How it Can Benefit Your Business.

Tuesday, May 7th, 2013

4481461680_4273d06822I asked Damian Blumenkranc to write a guest blog after I met him when I did a speaking presentation in Australia. He’s a fellow video producer who works for Creativa, a web video production company in Australia. He kindly shared the following blog about video’s affect on the internet and the pervasiveness of digital video.

How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called ”The Buggles” and the song was of course “Video Killed the Radio Star.” Well, a lot has changed since then and you could almost be forgiven for wondering when The Buggles are going to release their follow up hit “The Internet Killed the Traditional Music Industry”.

One thing that hasn’t changed a lot over the past 30 years is the growth and demand for video content. Everyone with a smart phone now has access to high quality ultra-portable video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena, video finds itself in high demand. There can be no argument that video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Bieber (and that may be a good thing) but there would also be no Double Rainbow Guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie Bit my Finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.

Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.

Among other things, Video is by far the best digital solution to effectively:

  • Showcase products and Services
  • Demonstrate Knowledge via training and education
  • Entertain
  • Position your business as experts
  • Become well known

Some interesting Stats:

  • YouTube is the 2nd largest search engine in the world.
  • In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.

Many businesses benefit from video, while others build whole businesses from video. Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimize their marketing budget.

Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimized correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.

photo credit: YouTube logo via photopin (license)

Video Marketing: Helpful Tips for Utilizing YouTube

Thursday, April 4th, 2013

image1There’s good news and bad news when it comes to YouTube. The good news is that YouTube is the second largest search engine in the world. The bad news is that YouTube is ever-changing and evolving. As of April 2013, here are a few activities you can do to up your YouTube marketing game. These activities will help your channel rank higher with the search engines.

STEP #1 

PRODUCE: Create Additional Video Footage on a Scheduled Basis

Your first assignment is to think of additional footage you can upload in the future that will delve deeper into your subject matter expertise. This could be using existing video recordings and creating clips. When you create these clips save the digital video files and create titles using your SEO criteria. Also post written titles and descriptions using the same SEO criteria.

Increase the value of your YouTube channel, consider minimizing your video count on your channel, leaving only those that portray your message effectively and reinforce your brand. This can be a very hard step. Some of these videos may have thousands of views and be old. You’re much better today and so is technology. Those video clips have room for revising and rebranding be either changing the clip altogether or updating with new footage or delete altogether if you currently do not cover that content.

STEP #2 

PUBLISH:

Spend time on YouTube while signed into your Google account. During your YouTube experience, press the ‘Like’ button on any videos that appeal to you on your ‘journey’. Look at what competitors are doing and post comments. This is creating good YouTube ‘karma’.

Once you get used to the YouTube community you will discover that you can find just about any video you are looking for – and then some. Yoga, documentaries, how to repair an iPod, college lectures, TED talks, music videos … the list goes on and on – if you can think of it, there is probably a YouTube video to be found.

Tip #1)  Add the Call to Action Overlay Banner

Want to get visitors from YouTube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to someone else’s site and not yours!

Tip #2)  Backlinking Secrets

For you SEO enthusiasts out there, you know the power of backlinking! (what are backlinks? Just google it for a better definition).  Every time you create a new video on YouTube, simply send backlinks to your video URL and (this is the real kicker!) send backlinks to your channel URL!

(ex:http://www.Youtube.com/user/channelname)  YouTube LOVES to get action on Channel Pages!  This helps out ALL of your videos!

Tip #3)  Get Video Responses on Your Videos

This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your videos JUMP!  This works wonders and doesn’t take a lot of time!

Just like spending time watching television, the goal of this assignment is to spend time watching videos on YouTube. However, unlike television, you can post comments, video and text, subscribe to a channel you like, as well as give a ‘thumbs up’ to videos you like.

Share videos on social networks. Nothing helps a video go viral more than sharing in your personal community to spread and share quickly and effectively.

STEP #3 

PROMOTE:

The third assignment includes writing blog posts around your video subject and embedding your video from YouTube into the body of your blog post (if you don’t know how to do this, a Primeau team member can help). Also, embedding your videos on your websites’ pages, creates a solid highway of traffic directly pointed towards your videos directly through your sites traffic, and also ranks the sites pages effectively with the search engines, especially Google, because of YouTube’s ranking on Google search result pages. NOTE: Embed videos from YouTube as well as Vimeo. Some companies are not blocking YouTube and Facebook on their servers. The videos you embed from YouTube serve you well on YouTube. The videos you embed from Vimeo are back-ups, plus Vimeo allows your embedding options and features than YouTube.

Share links (URL) of your videos in your social media networks. Open the video you would like to share with your Facebook, LinkedIn or Twitter community and copy and paste the URL into an update post or tweet, followed by some enticing language designed to motivate the recipient to open the link and view your video.

Through this process, you will discover why it is important to create educational, entertaining and informative video content that is interesting to your friends and colleagues – and how it will, perhaps, increase your circle of followers.

Are You Losing Business Because of Your Demo Video?

Tuesday, March 26th, 2013

6355318323_4c41d3ef76It’s no secret – professional speaker demo videos that are not updated and competitive based on current market conditions will help eliminate you as a candidate for a speaking engagement almost as often – if not more often – than your demo video will qualify you for a speaking engagement.

When a meeting planner watches your demo video they have three choices. They can continue to watch it; they can stop it and move on; or they can use it to qualify you. If they stop it and move on you have been eliminated from consideration for that speaking engagement. And you have to ask yourself, why did they watch it in the first place? Not always do we know that we’ve been eliminated from a speaking engagement, but let’s assume, in this case, we do.

Why did they watch it in the first place? Well, probably because you were referred to them, or something in their search criteria brought your website up on the Internet. But when they watched your demo video it turned them off, or it was old footage or the editing appeared out of date. In this highly competitive professional speaking industry it’s crucial to update your demo video on an annual basis.

When you think about it, the cost of a demo video is, more often than not, less than you will earn on one speaking engagement. Why would you not invest money in the number one marketing tool that you have on an annual basis, in order to keep your content fresh, keep the look of your production current and keep you in the running more often to be considered for keynote speeches?

The process of updating and revising your demo video is very simple. First, you get good footage. More meetings, conferences and conventions are recording their keynote speakers today than ever. And that footage that is being recorded is most often high definition digital footage. It’s recorded onto a digital video recorder, right there on the spot at the conference. When the production company brings that digital video recorder back to their studio it’s very easy for your production company to ship an external hard drive to the conference or convention production company to get a copy of that original full quality digital video recording. This has become one of our main practices at Primeau Productions – to ship these hard drives to production companies in order to retrieve the highest quality digital video recording for our clients so that we can use that footage to update their demo videos.

I have seen firsthand how the number of speaking engagements goes up for our clients when their demo video has been revised. And a revised demo video is useless if it isn’t distributed properly. That’s the publishing part of the produce, publish and promote that Primeau Productions follows for our clients. You get the new footage – high def, high quality – revise the demo video. That’s the ‘produce’.

When you complete the editing and revision of the demo video you distribute the demo video to the appropriate places, such as:  your website; your YouTube channel (which is the second largest search engine in the world, and where a lot of meeting planners look for professional speakers for their events); your Vimeo channel, which we encourage our clients to use for embedding their demo video on their website, because many organizations are blocking social media networks, so if a meeting planner works for an organization and they want to hire you and they go to your website and your video is embedded from YouTube there’s a couple of problems. Number one, they may not be able to watch it because it’s been blocked from their server. Number two, there are going to be competitor ads or other videos that come up at the end of your video that could take them away from you as a consideration, to somebody else that has a catchier title or a more interesting thumbnail. So we recommend to our clients to use Vimeo as another publishing opportunity for you.

Other publishing opportunities that are available for you are to distribute your revised demo video to the speaker’s bureaus and ask them to update your demo video that they have on their website or Internet channel with the current revised one. Then, once that video has been revised, it’s necessary to do some promotion.

Promotions could be in the form of social media; newsletters sent out to your database; notifying speaker’s bureaus and past clients that you’ve updated your demo video. You could even explain to them that you have created a follow-up program to the one that you previously delivered to clients that will help their people take your message to the next level.

All of this marketing and promotion can be built up around this revised demo. So not only have you made your demo video more current and improved because of the fact that your message and your performance has gotten better since the last time you created a demo video, you also now have a reason to contact people – past clients, meeting planners, speaker’s bureaus – to let them know that you have a new video that demonstrates your more in-depth message, the follow-up portion to your message, or any other elements that you’d like to use from that new demo as a reason for contacting them.

Professional speakers who don’t update their demo video start to see their number of speaking engagements decline. I see it happen all the time. Speakers that revise their demo video on a regular basis have an increasing number of keynote speaking engagements because of the activity that’s involved in the produce, publish, promote process of revising that demo video.

But it’s very important to wait until you have good footage, that was recorded in a good environment in front of an audience, that has fed energy to you, and that you are at the top of your game delivering that message.

photo credit: Dollars via photopin (license)

Nothing Sells Your Business Like Video

Wednesday, February 6th, 2013

7991034052_2c12a4acbbAs a video production company operating in a suburb of Detroit Michigan (which is part of southeast Michigan) we are starting to see Internet video hit critical mass for small businesses. Having a video on your website dramatically increases your percentage of closed business transactions. Why? Because nothing sells your business like video.

When someone comes to your website and they’re a secret shopper you don’t know that they are there looking at your business. Having a video on your website could make or break them picking up the phone and calling your company over a competitor’s just because you have a demonstration video on your website.

Number one, the demonstration video allows you, the owner of the company, to develop an internet presence, 24/7. Anybody can come to your website and get to meet you by seeing you on camera.

Secondly, it presents your goods and services in an entertaining, informative medium, using sight and sound. You can create any perception you want about your business using video.

And last, it is easier to watch a video than read a lot of text-based information because when you hit play on a video, three minutes later you have learned more about a company than you would have by searching through several pages and trying to retain the information you need and filter out what you don’t.

We’re seeing a lot of new video on behalf of Michigan-based contractors and builders who want to communicate the quality of the work that they do. These videos can incorporate testimonials from past clients and video footage of successfully completed construction jobs. Industrial supply companies want to use video in order to tell prospects about their guarantees and the differentiation between themselves and their competitors.

Nothing exemplifies your company better than a well produced professional video. We are part of the Detroit Michigan video production community 800.647.4281.

photo credit: Michigan towns 1971 via photopin (license)

3 Tips for Boosting YouTube Marketing Efforts – James Wedmore

Monday, November 26th, 2012

4481461680_4273d06822Email subscriptions are one of the best internet marketing techniques used today. Having the option to subscribe to a blog via email can bring you wonderfull information, and also create a great database to send information to clients and create new leads. No matter how much social media stregthens and grows by the day, the tool we call email will always play a role in coproate business functions and internet marketing efforts.

Below are 3 great tips Primeau Productions recieved from a YouTube marketing guru James Wedmore that we would like to repost and share with our blogging followers.

Implementing James’s tips on YouTube marketing can single handedly be the best video marketing strategies you will ever come across.

#1) Add The Call to Action Overlay Banner
Want to get visitors from Youtube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to
someone else’s site and not yours!
#2) Backlinking Secrets
For my SEO friends, you know the power of backlinking! (what are backlinks? Just “google it for a better definition).  Every time
you create a new video on Youtube, simply send backlinks to your video url and (this is the real kicker!!) send backlinks to your channel URL!  (ex: http://www.Youtube.com/user/channelname)  Youtube LOVES to get action on Channel Pages!  This helps out ALL of your videos!
#3) Get Video Responses on Your Videos
This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your vids JUMP!  This works wonders and doesn’t have to take a lot of time!

 

 

 

Check out James Wedmore’s YouTube training course below:

http://www.videotrafficacademy.com/?hop=worldweb2

photo credit: YouTube logo via photopin (license)

Internet Video Viewing Analytics Survey Results

Friday, October 5th, 2012

2220267854_532f9d35df_nPrimeau Productions conducted a survey during September 2012 to learn more about people’s Internet video viewing behavior. We’re pleased to publish the results and to announce the winner of the Internet Video Viewing Behavior Survey Sweepstakes: Richard Avdoian. As his prize, we will produce a 2-3 minute video production with custom motion graphics and music for him.

Read the results of survey below. Click on the graphs to view them in larger formats.

1. On a scale of 1-5 (with 1 being the most and 5 being the least), how much do you enjoy watching online videos?

11.8% responded 1, 21.3% responded 2, 26.8% responded 3, 27.6% responded 4, 12.6% responded 5.

(more…)

Video Resume Services: A Solution to Unemployment

Wednesday, September 19th, 2012

As a video production company operating in Detroit, Michigan (one of the cities with the highest unemployment in the United States), Primeau Productions has discovered the power of video in the recruiting and employment industry. We have experienced firsthand the power of video for our clients on the Internet and now we have applied our video production expertise to creating video resumes.

Video resumes are attention-getters for recruiters and human resource personnel. When a typical resume is sitting in a pile on a desk, it looks the same as all the other resumes, regardless of how well it’s written and how great your credentials are. A video resume, however, adds a sight and sound aspect to your job qualification. First of all, a video resume can include video testimonials from people who know firsthand your expertise and talent. Second, your speaking directly to the camera in a video resume allows you to use the most important parts of communication: facial expression and body language, as well as voice inflection. Simple printed words and text on a resume, regardless of the color and the font and the pictures, cannot compare to video. In addition to testimonials and video of yourself, the video resume can include music, sound effects, logos and graphics that create a newsreel type of presentation.

Now, of course, a video resume is not appropriate for everyone who is looking for employment. There’s an investment in order to produce a video resume. That investment will pay itself off immediately once the candidate has been hired. We find that people looking to climb the corporate ladder or CEOs looking to move to a better paying position will use a video resume in order to stand out from the competition. If you’re a CEO and you’re looking to change positions in order to increase your salary, or if you’ve completed your task at your current place of employment and you’re looking to move on to another company where you can apply your talent, skill and ability, there’s nothing better than a video resume to help you get noticed.

The best part of a video resume is that it can be used on external media, like a DVD or a thumb drive, as well as on the Internet on your social media profiles or website. Once the video resume is complete, it could be uploaded to YouTube and embedded in your website or posted as a link shared in your social media activity.

Video resumes are the solution for many people who are either unemployed or seeking advancement in their careers.

Primeau Productions, located in Rochester Hills, Michigan, is available for questions about video resumes. Call 800-647-4281 and ask to speak to someone about creating your video resume.

*Video resumes start at $400.

The Three-Prong Approach To Internet Video Marketing

Friday, September 14th, 2012

5012102048_80bf474312_nHaving a video presence on the Internet is more important for your video marketing campaign today than ever before, but there are many other reasons for having video on the Internet.

Creating video content doesn’t have to be hard. In fact, creating video content should be effortless. First, you and your company need to develop a relationship with a reliable, cost-effective video production company. If you try to produce video yourself, more than likely you will never get to it. Your job as the business owner is to create content that shows your company’s expertise that can be used for short videos about specific topics that will entice people to want to do business with your company. Put these videos on YouTube because YouTube is the number one search engine in the world—your company should have a YouTube channel. And just about any graphic artist can create a custom background—some people call it a skin—that you can upload for your YouTube channel. Optimize all your videos on YouTube with keywords that will help your SEO campaign. There’s now another feature on YouTube that enables you to transcribe the words that are spoken in your video and upload the entire script to help SEO even more.

The second thing that you want to do is open a Vimeo PRO account. Vimeo, in my opinion, is a better provider for embedding video content on your website than YouTube is. Plus, there are a lot of other features that I’ve written about previously that Vimeo has and YouTube does not. For example, you can pick the exact frame from your video that you want to use as your thumbnail or as the static image on your video player for your website, which helps dramatically increase the aesthetic design of that webpage. That alone is worth the sixty bucks a year to have a Vimeo PRO account.

Third, you want to have an iTunes podcast or vodcast present with your video content because iTunes has become the number one video podcasting and vodcasting community on the Internet.

Even if you get no direct business from using this three-prong approach for your Internet video presence, it can still be helpful when you get a referral from a client or a friend. That referral will go on the Internet to do a little investigative research about your company. Your video presence on the Internet now adds a dramatic element of professionalism to your Internet presence. That’s not to mention the social media aspect, which is really an electronic networking process. Social media has become a huge personal advantage, but it’s also still a professional element in your Internet marketing. One of its benefits is that it allows prospects that you meet through word of mouth or other referral systems to take a look at your company and your services on the Internet.

Nothing comes close to effectively sharing more about your organization than a video does. First, people can watch the video very quickly and get an essence of what it is that your company does and how it does it. Secondly, unlike text and pictures, video brings to life the emotion through the thought, the words, the music and the graphics all coming together to show the element of professionalism that you want your company to have.

So there’s much more to posting video on the Internet than just the obvious video marketing campaign. I would be surprised if you don’t get some interested prospects contacting your organization as a result of posting video. But even more importantly, it allows your “ripe fruit”—the number one referrals that clients and friends refer to you—the opportunity to get to know you and your company better than with just text and pictures.

photo credit: Thick binder via photopin (license)

What’s the Best Place to Host Video? YouTube Vs. Vimeo PRO

Thursday, September 6th, 2012

8527753874_d9e0a5e28c_nI am often asked which social community I prefer for video marketing campaigns: YouTube or Vimeo. I decided to write a blog post comparing the benefits and drawbacks of both video content delivery networks. Both video content providers have been revising their user interface a lot lately in an attempt to improve their service.

I have to admit that if I had to pick one or the other, I would pick Vimeo PRO for $60 a year.

One of the main reasons I love Vimeo PRO is that it serves as a cloud backup for our master digital video files. Over the past two years, several clients have been asking about cloud backup for their digital video files. Then one day it occurred to me that our digital video files uploaded to Vimeo are true cloud back up (all of which have download capability if the administrator elects to turn on this feature). I thought, duh … Vimeo PRO.

Here is a list of pros and cons for your consideration. Bottom line: you really need both of them. In fact, soon you will also need Apple’s network because they decided not to renew the YouTube app and instead develop their own video content delivery network.

You may have heard that iPhone users won’t see the YouTube app on their i instruments (iPhone, iPad and iPod touch devices)and will have to go to the YouTube website from the Safari browser. Apple won’t be including the app in iOS 6, as its licensing deal with YouTube is now ending.

 

YouTube is now owned by Google, of course, and this could be Apple’s latest move to reduce the presence of its rival on their i instruments.

To close, I’ll list some of the main features of both video content providers.

Vimeo PRO account

  • Up to 5 GB upload space per file
  • File size does not matter – 20 minute 1081i HD file is 3 GB
  • You can elect thumbnail image from anywhere in the video – nice feature
  • Better quality video
  • No limit on length of digital video
  • Cloud backup of video, any length
  • No music restrictions
  • More professionally produced video
  • More player embed options with PRO account, like removal of Vimeo logo
  • Turn file on and off for downloading
  • Vimeo is said to be strict about not uploading personal video content

YouTube Channel

  • Second largest search engine in the world
  • Google-owned company so it’s excellent for SEO
  • More exposure
  • 2 GB digital video file limit
  • Higher compression so video plays back faster
  • More community, more followers, more social media promotion
  • Video play-lists
  • Media ads yield passive monthly income – monetize your videos for passive income
  • Easier to find similar content because of additional video suggestions at end of video playback
  • Copyright very protective and licensing necessary for all music used
  • Limited thumbnail options for video display
  • 15 minute video length

photo credit: Social Media via photopin (license)

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