Having a video presence on the Internet is more important for your video marketing campaign today than ever before, but there are many other reasons for having video on the Internet.
Creating video content doesn’t have to be hard. In fact, creating video content should be effortless. First, you and your company need to develop a relationship with a reliable, cost-effective video production company. If you try to produce video yourself, more than likely you will never get to it. Your job as the business owner is to create content that shows your company’s expertise that can be used for short videos about specific topics that will entice people to want to do business with your company. Put these videos on YouTube because YouTube is the number one search engine in the world—your company should have a YouTube channel. And just about any graphic artist can create a custom background—some people call it a skin—that you can upload for your YouTube channel. Optimize all your videos on YouTube with keywords that will help your SEO campaign. There’s now another feature on YouTube that enables you to transcribe the words that are spoken in your video and upload the entire script to help SEO even more.
The second thing that you want to do is open a Vimeo PRO account. Vimeo, in my opinion, is a better provider for embedding video content on your website than YouTube is. Plus, there are a lot of other features that I’ve written about previously that Vimeo has and YouTube does not. For example, you can pick the exact frame from your video that you want to use as your thumbnail or as the static image on your video player for your website, which helps dramatically increase the aesthetic design of that webpage. That alone is worth the sixty bucks a year to have a Vimeo PRO account.
Third, you want to have an iTunes podcast or vodcast present with your video content because iTunes has become the number one video podcasting and vodcasting community on the Internet.
Even if you get no direct business from using this three-prong approach for your Internet video presence, it can still be helpful when you get a referral from a client or a friend. That referral will go on the Internet to do a little investigative research about your company. Your video presence on the Internet now adds a dramatic element of professionalism to your Internet presence. That’s not to mention the social media aspect, which is really an electronic networking process. Social media has become a huge personal advantage, but it’s also still a professional element in your Internet marketing. One of its benefits is that it allows prospects that you meet through word of mouth or other referral systems to take a look at your company and your services on the Internet.
Nothing comes close to effectively sharing more about your organization than a video does. First, people can watch the video very quickly and get an essence of what it is that your company does and how it does it. Secondly, unlike text and pictures, video brings to life the emotion through the thought, the words, the music and the graphics all coming together to show the element of professionalism that you want your company to have.
So there’s much more to posting video on the Internet than just the obvious video marketing campaign. I would be surprised if you don’t get some interested prospects contacting your organization as a result of posting video. But even more importantly, it allows your “ripe fruit”—the number one referrals that clients and friends refer to you—the opportunity to get to know you and your company better than with just text and pictures.