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Archive for the ‘Internet Marketing’ Category

How to Generate Leads by Creating Video Content for YouTube

Monday, April 24th, 2017

 

This post is about the content creation process for producing effective video content for YouTube. The result of which is more visibility and eventually more customers.

Regardless of your business model, there is always room for more customers. Marketing is one way to earn the attention of potential customers. Marketing is not a part time activity and needs to remain constant for any business. Creating professional, informative and entertaining video content is a very effective marketing technique. You have probably heard the saying ‘content is king’?

After producing thousands of video productions, Primeau Productions knows firsthand how to successfully create content for YouTube. YouTube video content is necessary to compete in today’s marketplace because your prospects and customers turn to YouTube for solutions. After all, YouTube is the second largest search engine in the world!

One of the activities at Primeau Productions is that we help our customers design, identify, develop and execute a video production strategy that will earn them more prospects and eventually customers. We are a one stop shop for businesses that want help harnessing the power of video on YouTube.

To further exemplify the power of video on YouTube, we have a firsthand success story. A friend and client of Primeau Productions, Chip Eichelberger, recorded 30 two to three minute videos at Primeau Productions studios in Rochester Hills, Michigan. He used previously written blog posts as the starting point for the video scripts. We helped him re-work the scripts into short powerful messages for video.

We loaded the scripts into our teleprompter and completed the video recording process in a day and a half. We used two cameras to record, which helped streamline the editing process. Plus, that second camera gave us another shot to help the video’s energy. Statistics from Tubemogul reveal ‘your video may be 2 minutes in length, but made up of 8 different shots averaging 15 seconds each. I would recommend experimenting with different shot lengths to help keep your audience interested’.

We helped direct Chip’s delivery style by coaching him during the video recording process. We told him when to stop and when to try another take. Having a director and producer present during the video recording process is very important. We make sure you look good, tell you if you flubbed a word or made a mistake and help you with pacing and articulation.

Once we identify the keeper takes, we load all digital video recordings into the editing computer. We perform any color correction or visual treatments as necessary. Primeau Productions licenses images, designs and executes motion graphics, adds music (music is like ambience). Those components, as well as Chip on camera, are design components. These components keep the video moving and the viewer engaged more effectively as opposed to having Chip on camera the whole time. This production value makes the videos more captivating. When your videos are captivating viewers will share them on social media more often. This is how you build your audience.

Here are three of our favorite YouTube marketing videos Primeau Productions produced for Chip Eichelberger. The video titled ‘How to Travel Smart: Healthy Travel Tips’ earned Chip a direct booking (sale) within 6 months after posting it.

  1. https://www.youtube.com/watch?v=d4KSKtymZWM&t=14s
  2. https://www.youtube.com/watch?v=MGpm_Ib1eX0
  3. https://www.youtube.com/watch?v=4-MoWz8sEQM

The real interesting thing is that these three videos are not directly related to Chip’s speaking topics. However, since his brand is ‘Get Switched On’ these videos fit well under that umbrella. When viewing these videos, you will see the motion graphics and images we added, as well as music that elevates the overall look and feel of the videos.

We post produced one video each month instead of post producing all 30 at once. These videos were then uploaded to YouTube and optimized with the proper title and description, as well as key words.  Chip embedded each video into his email newsletter (outbound email marketing). He also enjoyed the benefits of inbound marketing from YouTube from people looking for solutions.

One speaking engagement more than paid for the cost of everything; video recording and post production included.

We have scientific data from YouTube analytics that show good numbers on impressions, views and comments posted. Can you do this?

Here are some of the reasons these videos did well and generated leads.

  1. The content was good and had eye appeal. Creating a video of you in your office on your tablet or laptop is mediocre and lacks sizzle. Create your message using content of interest and be creative.
  2. The videos were professionally produced. I know you probably have a desk top video publishing system but professionals have experience with creativity and success. In Chip’s case, adding the stinger up front, along with music and stock images, raised the bar and communicated perceived value.
  3. They were titled according to research performed. The descriptions were used to develop credibility with the search engines.
  4. The videos were properly posted and shared. Once the content is created, your team and followers need to be notified. If you share and nobody else shares, then the content is not as good as you think it is.

Think of ways that you can use previously published content of interest in professionally produced videos positioned on YouTube. All businesses have the ability to use content and expertise in a way that gets audiences’ attention and motivates them to view and share. If you believe you have content that can be presented or positioned in a YouTube video campaign, give us a call to discuss the process from concept to completion, as well as help you identify your content worthy of transforming into video.

Apple Feels The Guilt from “Songs of Innocence”

Monday, October 6th, 2014

9243849984_e55bc33e62Along with the announcement of the iPhone 6 came another announcement that Apple thought would excite its customers, when in fact, it did exactly the opposite.

Apple released the new U2 album, “Songs of Innocence,” for free to all iTunes and iPhone users.

In theory, this is a great idea! It’s a win-win situation for everyone involved! Apple wins by tacking its sales onto a profitable source of human entertainment. U2 wins because, well, money, and the consumers win because they get a new U2 album absolutely free of charge (not to mention legal, considering the pirating landscape of the Internet now).

Sounds great, right? Look at how well it turned out for Jay-Z and Samsung! The phone company partnered with businessman/rapper Shawn Carter, AKA Jay-Z, with the release of their Galaxy 6 phone. The deal basically stated that Samsung would offer one million Samsung users the opportunity to download the album for free to their Samsung smartphone.

This technique is similar to what Tom Petty recently took on with his new album, Hypnotic Eye, and it seemed to work really well for him! So what went wrong with U2 and Apple?

The key difference between this tactic and U2’s route can be defined in one word: offered.

In Tom Petty’s case, the consumer could choose to not opt in, as opposed to requiring you to opt out.  Apple’s big mistake with this project is that the sense of opting in was not an option. Holding an Apple account automatically opts you in to get the album. On a certain level, this is more of an issue of digital privacy than content of music (not to say that’s not a factor either, but I’ll get back to that later).

Digital privacy is a huge controversy. This action of offering a free album and giving it to all iTunes users made some users angry. You could argue that iTunes is Apple’s jurisdiction and they did nothing wrong. iTunes is completely run by Apple, and the iTunes store is their domain to do what they please with. However, the issue arises when Apple has the ability to modify the digital contents of your personal phone.

The notification within the phone indicated that you have the opportunity to download the album from your Cloud. Apple put the album in the user’s Cloud storage. However, with the controversy regarding privacy within the Cloud, including the leaking of naked photos from hacked celebrity iCloud accounts back in August, to the controversial security potential of Apple Pay, a breach of digital “privacy” like this only scares consumers more.

This issue flared up to the point that Apple has created a mini-site dedicated to removing the U2 album. iPhone users were calling Apple support nonstop trying to figure out how to get this U2 album off of their phone. Even though it was free to them, they didn’t want it.

This came as a surprise to Apple. With a technique so apt to go viral and the beautiful promotional videos that came along with it as TV advertising, they thought it would be a smash hit. Obviously, their theory did not correspond to their execution.

This begs the question: What about U2 made users so angry to have this free album on their phone? Why not just listen to it and move on? Had a more relevant or popular artist (Frank Ocean, for example, whose highly anticipated follow-up to his debut Channel Orange is expected this year) released a free album for us to enjoy, would users be so angry?

Over the past few years amongst social sites online, such as Reddit, a trend of hate has occurred amongst certain artists. This is the reason for Nickelback’s universal disdain on the internet. This is the reason why “The Big Bang Theory” is one of the most detested television shows shows amongst the social web. There’s a trend on the Internet to hate, and unfortunately, Bono is one of those targets.

Not to mention that a big demographic of iPhone users would not even be slightly familiar with U2 and other artists of that generation. The millennials aren’t learning about older forms of rock like they used to, and it’s a risky demographic decision considering the audience of iPhone users.

Fortunately, this does not harm Bono in any way. This album, regardless of what people think of it, will go platinum. Why? Let’s go back to Jay-Z. Jay’s album, Magna Carta Holy Grail, went platinum before it even came out. This is because to offer a free album to the 213,000+ that hold Samsung Galaxy phones, they’d have to buy well over the amount of copies it takes to go platinum. The same applies to U2. This album is platinum status regardless of the outrage.

There’s no definite reason this all happened. Maybe it’s due to privacy issues. Maybe they’re marketing to a generation who isn’t familiar enough with Bono to understand why his album is suddenly next to the new Pharrell album in their phone. I think the true issue is that no one asked for this. Having the album forced upon us like this is naturally going to cause opposition, and I personally think U2 was in the wrong place at the wrong time.

photo credit: In His World via photopin (license)

The War Between Your Content and Your Consumers

Monday, June 9th, 2014

3981669264_8c3bec3db4As a Video Content Creator What Do You Need To Know About Your Consumer’s Viewing Habits?

Until 2007, cable was king. No one was providing entertainment quite like cable did. But something happened that changed all of that and this something has an impact on your company marketing.

The Impact of Netflix on Internet Video Viewing

Netflix changed the way viewers interact with their content.  This didn’t only change how we digest television content, but how we digest any Internet video content. Successful companies know that as video content marketers, they should become aware of these new consumption habits, and learn how to apply them to our own Internet video marketing strategy.

Take for example, the successful network FX. FX has created some very successful shows like It’s Always Sunny in Philadelphia, American Horror Story, Wilfred and Louie. The programming of that station was a hit, and considering that every program they aired generally went to Netflix and other On Demand services, the network exponentially gained popularity over the past 5 years.

Now, FX is a station that generally comes with your standard cable package. Due to its accessibility and the resulting popularity, FX became one of the only stations left where viewers actually tuned into their shows at the time during which they aired.

 

Last year, FX announced that some of their programming would migrate to a new station, FXX. Part of the reason for this decision was that their more vulgar programming could be aired with less censoring, but that privilege came with a price. FXX does not come with your basic cable programming. It is extra.

Similar to HBO, consumers would have to pay extra to access this content. Since some of it was too raunchy to be aired on basic cable, they figured that having another network with less censoring would provide FX more opportunities for publicity and programming.

Unfortunately, our digital generation did not like the idea of paying more. Hell, we don’t even want to pay for cable anymore. Since then, It’s Always Sunny in Philadelphia’s ratings have dropped substantially. Prior to this change, It’s Always Sunny was one of the highest rated comedies in history, and going in to its 10th season with two more seasons confirmed, the show is on its way to being the longest running comedy in history. So why did the ratings drop so drastically?

Because no one was watching.

No one wants to pay for FXX. As a consumer, this programming is inaccessible because we don’t want to front the extra cash for programming. Though FXX had a great idea, its execution is flawed for this generation. Had FX done this back when HBO went premiere, they may have made millions. The fact of the matter is we don’t want to pay for more TV. We don’t even want to pay for the TV we have.

We’re becoming a part of a culture where we like to binge our media. We don’t want commercials; we don’t want to sit on a cliffhanger until next week. We want to sit and watch a show as if it were a movie; uninterrupted.

This, obviously, can be attributed to all the streaming technology available today. We have the ability to binge watch shows without ads for $7 a month and we want to do that more than anything.

Companies have many lessons to learn from this business model. As content marketers, you have valuable information to share that will help ease your prospect’s pain. Your prospective viewers want to binge consume your valuable information therefore you should make sure your potential viewers are able to do this.

Content is Still King

Companies possess a body of work; information that can be shared through Internet video programming for prospective viewers. Produce multiple videos for content on your company’s YouTube or Vimeo Channels. Create playlists so viewers can easily view the videos in their necessary progression. Keeping a consistent flow of video content will keep prospective viewers watching more frequently.

Along those same lines, content marketers should remember why so many viewers turned to Netflix: it’s cheap. Unless the consumer has some serious incentive to purchase something, they won’t. With Netflix, the incentive is endless streaming media.

For your online content, generally, free is your best price. Allow your prospect viewers to check out your content whenever they want with no restrictions.

Companies need to become content marketers and create video content on a regular basis. As video is becoming the most valuable source of content, companies who market it should always remain aware of their audience’s relationship with your information.  Content is king but consumption is important to opening the door on the sale.

photo credit: netflix via photopin (license)

What Primetime Television Can Teach Us About Content Marketing

Thursday, January 30th, 2014

By Brad Finegan

gamers-room-999218-mI remember watching television with my parents over a family dinner in 2013.  We were watching the evening news, eating my mother’s roast, when suddenly, I realized something; this was the first time in ages I had watched a broadcast television.

I was floored. Here I am, a media communications major, and I can’t remember the last time I watched a broadcast TV. For my parents, primetime TV is a more-than-weekly evening ritual. Television news, morning and evening, is a daily routine. I, on the other hand, don’t even have cable in my room. What was the difference? What did they see in television that I didn’t? Then, it hit me like a bag of bricks labeled “obvious.”

The Internet.

It wasn’t what I was missing, it was how our youth differed.  My parents come from a generation where television depended on you, the viewer, to free your schedule for it.  If you didn’t, the network would determine the show wasn’t making quota, and that it wasn’t worth keeping on the air.  These days, it’s an absolute blessing if someone actually watches your show when it actually airs on an actual television.

Now, this isn’t to insist that this transition is going to kill television.  Television is visual entertainment, and it’s still the case (maybe even more-so, now) that video connects to others unlike any other medium.  This is to insist that companies distributing content may want to take a step back and learn how we, the viewers, choose to ingest that content.

Generally speaking, if you ask anyone under age 25 how they view their favorite shows, chances are they’ll return the same answers. Hulu, their DVR, and most importantly; Netflix. Avenues such as these stand as new mediums of sharing content amongst a large crowd, and with changing times, there’s a chance that these could become a new standard.

Here’s an example. NBC’s “Community” is a primetime television show about a group of seven quirky community college students and their life-changing and hysterical adventures through their four years of school. The show retained a huge cult following; the issue was NBC couldn’t recognize it. Why? Because fans of the show are generally under age 25, and chances are they don’t even have cable to watch it on.

Ratings (based on viewership) started to slip. The show found itself on a Friday night slot (not great for a primetime schedule) and on the verge of cancellation after its third season. Once their fan base received word of this, they did practically everything they could to save the show. Netflix and Hulu viewing exponentially increased. More people were accessing the show via On Demand services and DVR. The hashtag campaign #sixseasonsandamovie, insisting that the show deserved to receive six seasons and a movie, went viral virtually overnight. These fans were so dedicated to keeping the show on the air, and did everything they could to do so, except the one thing that would actually raise ratings; watching the show on television when it actually aired.

As this was happening, ratings for “Community” were still hardly sub-par, but when the time came, the executives at NBC signed the show for a fourth season. The show is currently onto its fifth season and stronger than ever.

How can we relate this back to content marketing? Well, it shows us that one avenue isn’t always the only avenue. YouTube may be the second largest search engine in the world, but Instagram is the second largest social media site in the world. Why not put some of your video content there? Even though Facebook is the top social media site right now, who’s to say Google+ won’t get there?

Like with television, the future of content marketing is undetermined, more-so now than ever before. Every avenue could have potential to become a new standard. We now have the ability to ingest content from so many sources that no one could ever possibly be sure where the next viral trend will end up. As a business owner or content marketer, you should always keep the potential of “what-if” in mind. As the internet continues to grow exponentially, the avenues we have access to taking are endless, and we shouldn’t squander the possibility of new avenues taking over our respective markets.

 

 

Going Viral Is Good Business

Wednesday, January 22nd, 2014

6277208304_ab6988a99fBig-budget Hollywood director Michael Bay (Transformers, Armageddon, The Rock) had an onstage meltdown last week at the Consumer Electronics Show in Las Vegas. He was there promoting the electronics giant Samsung and its new 105-inch curved UHD television. It started off OK, but then the teleprompter went down, leaving Bay at a loss for words. Suddenly incapable of putting together an English sentence, the
A-list director muttered, “Excuse me, I’m sorry …,” turned and walked off stage. The video of the live event quickly went viral, surpassing one million YouTube views.

Now, I’ve met a few successful movie directors, and they all impressed me as outstanding, natural communicators. Directors do nothing all day but communicate – with writers, studio execs, actors, department heads and ultimately, audiences. That’s one of the reasons I suspect that Bay’s gaffe was more stratagem than stage fright. As he watched Bay flounder, Samsung Executive Vice President, Joe Stinziano, pitched him a softball question, “The curve, how do you think it’s going to impact how viewers experience your movies?” It was this unanticipated query that finally drove Bay from the stage.

Picture this: it’s a few days before CES, and Samsung’s newly hired creative team is desperately searching for some way to get Samsung’s name and the fanfare accompanying its curved TV heard above the din of business-as-usual at the world’s largest, not open to the public, tradeshow. Someone in the room mentions “viral video,” but everyone present knows that’s a million-to-one shot. Then a young man in the corner blurts out, “Michael Bay is a big name – can’t we use him somehow?” With that, there is an explosion of ideas. Raising his arms, the senior most exec in the room announces, “We need something like a ‘wardrobe malfunction’ that will be sensational, look spontaneous and is easy enough for Michael to pull off.” Bay is contacted, and he loves the idea.

Following the show, it was confirmed as the largest ever, with 150,000 attendees, 35,000 of whom were from outside the U.S. “One-third of the world’s population interacted with CES in some way this week, as we experienced the future,” said Gary Shapiro, president of the Consumer Electronics Association. “From curved and flexible Ultra HD TVs and next-generation smartphones to drones, robots, sensors, the Internet of Everything, Hi-Res audio, connected cars and 3D printers, it seems like the only thing missing from the 2014 CES was a time-travel machine,” Shapiro said.

I think you’re starting to get the idea. Corporate America knows that the least expensive and most effective communications tool now available is the viral video, and I’m predicting an uptick in the number of celebrities having some telegenic mishap in the vicinity of the product they are promoting. Remember the truism, “There’s no such thing as bad publicity.”

How did things work out for Samsung and Michael Bay? Sunday night’s Golden Globe Awards (21 million U.S. viewers) had host Tina Fey doing her wildly funny impersonation of Michael Bay, as she stumbled, coughed, and finally gave up on an introduction of presenters Chris Evans and Uma Thurman. Its 105-inch TV (price still not announced) got coverage from CNN, Bloomberg and all the network news programs. The New York Times, The Washington Post, USA Today, and hundreds of other newspapers worldwide carried stories. By all accounts, it was the hit of the show. And coincidentally, the new Michael Bay-produced pirate series, Black Sails, debuts this Saturday on YouTube (a week before it airs on Starz).

What do you think? You can watch Michael Bay’s CES 2014 meltdown below:

photo credit: Newspapers B&W (2) via photopin (license)

How to Gain the Most From Your Next Video Marketing Campaign

Monday, August 5th, 2013

by: Donna Essex

5202413219_43279a9656Boost Business with Video

The world of corporate videos has evolved considerably since the days of simply sending out DVDs and VHS tapes to hopefully interested parties, and today the videos that you produce to boost your profile can be uploaded to a global audience within seconds. People are spending more and more of their online time watching video, which means that it’s not enough to simply rely on text and photos. However, if you don’t have the time, resources or know-how to produce a
corporate video in-house, it’s a good idea to enlist the services of a corporate video production company.

The Power of Corporate Video Production 

The more engaging, entertaining and informative a corporate video is, the better. The more watchable it is, the greater the chances are of it being shared on social networking sites and linked to on reputable external websites, sending your brand soaring up the search engine rankings in the process. Websites that have video featured on them tend to be looked upon extremely favourably by the search engine giants, and by getting help from an outside source with corporate video production, you can ensure that your videos become as entertaining and useful as possible due to their experience in the trade.

Working with You

A video production company will generally work closely alongside you in detail to discuss your brand identity and values. This ensures that the resulting video is a close portrayal of the image that you wish to portray and that it speaks with your target audience in mind. Web users don’t need to be in front of their laptops anymore to enjoy your video content, and can easily engage with your clips whilst they are out and about, making it easier to engage with them no matter where they are in the world. Involving your staff in corporate video production can also help with employee engagement, allowing them to feel part of something useful, prosperous and exciting – and if they feature in it, this can help you to show off the ‘human’ side of your brand to potential customers and clients.

Find a Video Production Company

Mobile video has reshaped the way that we use the internet, and faster mobile download speeds are starting to make it possible for us to enjoy moving pictures without the stress of dealing with buffering and other technical problems. YouTube is the world’s second leading search engine after Google, so it makes sense to note just how effective video marketing can be. Any company that is failing to make use of video marketing may be risking being left behind by its competitors, so if your company is yet to take advantage of this exceptional marketing tool, it might be a wise idea to invest in video today. Video is also searchable, and is starting to appear more and more prominently in organic search results. A unique and memorable video can be worth its weight in gold when it comes to generating conversions and strengthening engagement.

photo credit: IMG_8072 via photopin (license)

Professional Speaker Tool Kit

Wednesday, May 22nd, 2013

14995291959_c4991b67e6In the old days, having a great assistant and professionally produced speaker demo video was all you need to make it as a keynote professional speaker. This is not so any longer. The speaking industry is much more competitive today and professional speakers often sacrifice their principles just to get a gig which tarnishes the image of the industry as a whole.

Running a professional speaking business today requires several tools in order to ”make it” on the speaking circuit. Successful keynote professional speakers keep this tool kit available to them at all times. The tool kit is not easy when the aspiring speaker begins their journey but with the right attitude and perseverance the professional speaker tool kit will come together.

The first tool in the kit is a powerful message. Professional speaker and client of Primeau Productions Connie Podesta always had a powerful message and constantly uses that message in her branding and Internet marketing. Today her message is ”Stand Out from the Crowd,” which is also the title of her latest book, which was a Gold Medal winner in the 2011 Independent Publisher Book Awards!

The second tool in the tool kit to help you make it as a keynote professional speaker is charisma, which means compelling attractiveness or charm that can inspire devotion in others; a divinely conferred power or talent! Some professional speakers make it in the business without charisma because their message is powerful. The professional speakers that make it into the top 20 best speakers on the circuit have charisma.

The third tool in the professional speaker tool kit is an excellent marketing campaign. This campaign consists of several ingredients:

  • A professional produced speaker demo video
  • Professional looking and easy to navigate website
  • Word of mouth referrals
  • Social media strategy using all social media accounts
  • A content rich blog
  • A fair speaking fee and travel expenses
  • Good relationship with speaker bureaus

The fourth tool in the kit is appearance. In order to command the type of fee a great keynote professional speaker earns, you have to look great on the platform. If you do not have the ability to choose clothing that compliments your appearance then find someone than can help. The rest of your appearance almost goes without saying. Your smile, demeanor, hair, nails and casual conversation off the platform all contribute to your appearance. Your appearance is your perceived value. This appearance must also come across in your professional speaker demo video.

The fifth tool is a pleasant personality. I have worked with some professional speakers that have a speech that is so much different than their casual conversation, it’s scary! All of the great professional speakers can carry on a great dinner conversation. They have the ability to carry on a engaging conversation with a pleasant personality before and after their presentation. This personality always shows even in difficult situations.

One of the greatest professional speakers of all time, Floyd Wickman, has an amazing ability to use words to his advantage in any situation. Not only is Floyd amazing on the platform, he is fun and captivating to talk to before and after the presentation.

I would like to hear your comments on what you believe are tools that professional speakers should use in their professional speaker tool kit.  You can post a comment below, email us at Primeau@PrimeauProductions.com or call 800-647-4281.  This business of speaking professionally has been through a major reinvention and there are many tools available for you to make it to the top.
photo credit: 08082014 – AD – Bus Tour – Washington HS 237 via photopin (license)

What a Murder, MTV and YouTube Have in Common, and How it Can Benefit Your Business.

Tuesday, May 7th, 2013

4481461680_4273d06822I asked Damian Blumenkranc to write a guest blog after I met him when I did a speaking presentation in Australia. He’s a fellow video producer who works for Creativa, a web video production company in Australia. He kindly shared the following blog about video’s affect on the internet and the pervasiveness of digital video.

How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called ”The Buggles” and the song was of course “Video Killed the Radio Star.” Well, a lot has changed since then and you could almost be forgiven for wondering when The Buggles are going to release their follow up hit “The Internet Killed the Traditional Music Industry”.

One thing that hasn’t changed a lot over the past 30 years is the growth and demand for video content. Everyone with a smart phone now has access to high quality ultra-portable video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena, video finds itself in high demand. There can be no argument that video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Bieber (and that may be a good thing) but there would also be no Double Rainbow Guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie Bit my Finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.

Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.

Among other things, Video is by far the best digital solution to effectively:

  • Showcase products and Services
  • Demonstrate Knowledge via training and education
  • Entertain
  • Position your business as experts
  • Become well known

Some interesting Stats:

  • YouTube is the 2nd largest search engine in the world.
  • In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.

Many businesses benefit from video, while others build whole businesses from video. Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimize their marketing budget.

Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimized correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.

photo credit: YouTube logo via photopin (license)

3 Tips for Boosting YouTube Marketing Efforts – James Wedmore

Monday, November 26th, 2012

4481461680_4273d06822Email subscriptions are one of the best internet marketing techniques used today. Having the option to subscribe to a blog via email can bring you wonderfull information, and also create a great database to send information to clients and create new leads. No matter how much social media stregthens and grows by the day, the tool we call email will always play a role in coproate business functions and internet marketing efforts.

Below are 3 great tips Primeau Productions recieved from a YouTube marketing guru James Wedmore that we would like to repost and share with our blogging followers.

Implementing James’s tips on YouTube marketing can single handedly be the best video marketing strategies you will ever come across.

#1) Add The Call to Action Overlay Banner
Want to get visitors from Youtube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to
someone else’s site and not yours!
#2) Backlinking Secrets
For my SEO friends, you know the power of backlinking! (what are backlinks? Just “google it for a better definition).  Every time
you create a new video on Youtube, simply send backlinks to your video url and (this is the real kicker!!) send backlinks to your channel URL!  (ex: http://www.Youtube.com/user/channelname)  Youtube LOVES to get action on Channel Pages!  This helps out ALL of your videos!
#3) Get Video Responses on Your Videos
This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your vids JUMP!  This works wonders and doesn’t have to take a lot of time!

 

 

 

Check out James Wedmore’s YouTube training course below:

http://www.videotrafficacademy.com/?hop=worldweb2

photo credit: YouTube logo via photopin (license)

Internet Video Viewing Analytics Survey Results

Friday, October 5th, 2012

2220267854_532f9d35df_nPrimeau Productions conducted a survey during September 2012 to learn more about people’s Internet video viewing behavior. We’re pleased to publish the results and to announce the winner of the Internet Video Viewing Behavior Survey Sweepstakes: Richard Avdoian. As his prize, we will produce a 2-3 minute video production with custom motion graphics and music for him.

Read the results of survey below. Click on the graphs to view them in larger formats.

1. On a scale of 1-5 (with 1 being the most and 5 being the least), how much do you enjoy watching online videos?

11.8% responded 1, 21.3% responded 2, 26.8% responded 3, 27.6% responded 4, 12.6% responded 5.

(more…)

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