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Archive for the ‘DSLR’ Category

The Future of The Video Experience – Part III: 4k

Wednesday, April 15th, 2015

screenMany people strive for the best quality in their media. We see this in how people consume media today with 4k video. Think back: When was the last time you paused or refreshed a video on YouTube because it wouldn’t stream at full 1080p? What about the last time you chose to buy a ticket to the IMAX showing of a movie instead of a regular theater because you “just had to see it in IMAX?” We like our video to be high quality, and as long as that’s the case,
we’ll always strive to increase the quality of our media.

With that said, there are people pushing the boundaries of how high they can truly go in regards to quality. This is where 4k technology comes into play. Though we’ve reached this next step in video quality, how long will this technology be relevant? What could it do to change the industry?

First, let’s get down to the basics about 4k.

What is 4K?

To put it simply, 4k is a higher video quality than that of 1080p. The entire purpose of 4k is to utilize more pixels to create a higher quality image. Higher pixel count means more detail, which, in turn, creates a more vivid and clear image for the viewer. Netflix has a line of movies and other films now available and index-able by 4k.

What does it do?

In a nutshell, 4k is just defined as more pixels. To understand this, you need a relative understanding of how modern televisions work.

A pixel, as we’ve covered in recent blog posts, is a square image of light and color that works with others to create a full picture. In the past, we have described a pixel as one of the small photos that make up a collage. All of the smaller pictures work together to forge a bigger image. Television works the same way, at a much higher and faster rate.

A 1080p display means that there it is 1080 rows of pixels tall, and 1920 columns of pixels wide. With 4k, you’re talking 4,000 pixels wide, and 2160 tall. Let’s go back to the collage analogy. The more pictures you use to create the bigger image, the higher quality the bigger image will turn out. The same applies to broadcast and cable television. As opposed to 3,000 miniature pictures, you now have 6,160 images making up the bigger picture. That’s over double the pixels! You do not have to be a genius to notice the difference. If you do not notice the difference, just wait for 6k.

What could it do?

To say the least, 4k is around to stay, to be followed shortly by 6k.

This technology will be around for a long time. We can expect a major change in the way cinematography is approached in the future. Filmmakers are already shooting films in 4k. Many models of GoPros even have 4k capabilities. Even some cell phones, such as the Samsung Galaxy Note 3, are able to achieve 4k quality!

4k and higher technologies could change the way we approach cinematography. As more pixels result in a more lush and detailed image, and with our obsession with high quality media, it’s safe to say that 4k could easily become the new standard.

Where is it at in development?

4k is already commercially available. You can purchase a 4k TV at almost any electronics store or even online these days. You can even purchase cinema cameras now that go up to 5k and 6k, such as the Sony RED, but they come with a hefty price tag. Video quality technology will always be changing and developing, so who knows how high developers will go before we reach a new standard.

Example:

Below, you’ll find a comparison between footage taken in 4k compared to footage taken in full HD (or 1080p). Can you tell the difference?

Stay tuned for more from “The Future of the Video Experience,” right here at PrimeauProductions.com

DSLR is Ready for its Close-Up – Overcoming the Intimidation Factor of Large Production Cameras

Thursday, April 17th, 2014

By Lauren Primeau

16115289068_df97930443If you’ve ever been interviewed on camera, it can be a bit nerve wracking to have a large production camera pointed in your face while someone is firing questions at you. Often, interviewees spend more time worrying about how they look or how they are perceived on camera instead of focusing on how to best answer an interviewer’s questions. Regardless of how many times you try to focus on your deep breathing or try to forget about the camera, there is still something intimidating about those bulky production cameras that make it seem like either Big Brother is watching you, or you’re a deer in headlights. If you’ve ever been on camera for one reason or another, maybe you can relate to these scenarios.

We have discovered a solution to help make any individual in front of the camera feel less uneasy and a little bit more comfortable; DSLR cameras.

Any professional in the video production arena knows that DSLRs are the new underdog in the video camera scene. Not only are they more cost effective to purchase, allowing for quicker equipment ROI than most video cameras on the market, but they produce a very soft, cinematic look accompanied by a shallow depth of field that many professional videographers love.

That is not to say that DSLRs are the ‘end all be all’ of video production cameras. After 30 years in the video production business, we know there is new technology right around the corner. DSLR cameras overcome the intimidation factor that often accompanies other video production cameras.

Granted DSLRs are not perfect, as there are drawbacks to the usage of this camera in comparison to your average ‘run and gun’ video production cameras. One enormous bonus to using DSLR over other video production cameras is its relatively compact size which in turn allows interviewees to feel more at ease.

Yes, Primeau Productions uses many different digital video High Definition cameras for our in studio and in field video recordings. We know firsthand what tools to use on each production to achieve the best video production result possible.

photo credit: Nikon 50mm f1.8 D on Canon 5D – Heresy via photopin (license)

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