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Archive for the ‘Detroit Michigan’ Category

Primeau Productions Records ‘Michigan Man,’ potential State of Michigan Theme Song

Tuesday, February 19th, 2013

5507544414_5b6bfa3354In 1996, musician/songwriter Mike Ridley wrote and recorded a song titled ‘Michigan Man.’ The song is being considered as the official state song for Michigan. Primeau Productions is a Detroit Based video production company who has worked with Mike Ridley.

Primeau Productions recorded the song in 1996 at our Southfield, Michigan studio (which has since been relocated to Rochester Hills, Michigan). In addition to Mike Ridley performing on the recording, radio talk show host, author and philanthropist Mitch Albom is also performing as keyboard player.

House Bill 4263, sponsored by Rep. Frank Foster, was introduced to the House of Representatives Thursday, February 14th. You can see the official bill here.

Today Mike recorded an interview with WWJ and is expected to be a guest on The Mitch Albom Show in the near future.

Listen to ‘Michigan Man’ now!

Click here for the following wonderful lyrics:

Michigan Man by Mike Ridley

“Changing seasons paint the scene like rainbow trout in a hidden stream
Whitetail deer in the tall pine trees, I am a Michigan Man

I am I am a Michigan man ask where I’m from and I’ll show you my hands lord above I love this land, I am a Michigan Man

From the Keweenaw down to St. Joe, Kalamazoo east to Monroe, Sault Ste. Marie and back again, I am a Michigan Man

I am I am a Michigan man ask where I’m from and I’ll show you my hands lord above I love this land, I am a Michigan Man

(Native American Singing)

If I should die across the sea on a peninsula you can bury me on my head stone it should read, ‘here lies a Michigan Man’

I am I am a Michigan man ask where I’m from and I’ll show you my hands lord above I love this land, I am a Michigan Man

I am I am a Michigan man ask where I’m from and I’ll show you my hands I am I am I am by god, I am a Michigan Man

I am I am a Michigan man where sleeping bears lay on the sand, Manitou has placed his hands, I am a Michigan Man.”

 

 

photo credit: Pickups – March 7th, 2011 (66/365) via photopin (license)

Nothing Sells Your Business Like Video

Wednesday, February 6th, 2013

7991034052_2c12a4acbbAs a video production company operating in a suburb of Detroit Michigan (which is part of southeast Michigan) we are starting to see Internet video hit critical mass for small businesses. Having a video on your website dramatically increases your percentage of closed business transactions. Why? Because nothing sells your business like video.

When someone comes to your website and they’re a secret shopper you don’t know that they are there looking at your business. Having a video on your website could make or break them picking up the phone and calling your company over a competitor’s just because you have a demonstration video on your website.

Number one, the demonstration video allows you, the owner of the company, to develop an internet presence, 24/7. Anybody can come to your website and get to meet you by seeing you on camera.

Secondly, it presents your goods and services in an entertaining, informative medium, using sight and sound. You can create any perception you want about your business using video.

And last, it is easier to watch a video than read a lot of text-based information because when you hit play on a video, three minutes later you have learned more about a company than you would have by searching through several pages and trying to retain the information you need and filter out what you don’t.

We’re seeing a lot of new video on behalf of Michigan-based contractors and builders who want to communicate the quality of the work that they do. These videos can incorporate testimonials from past clients and video footage of successfully completed construction jobs. Industrial supply companies want to use video in order to tell prospects about their guarantees and the differentiation between themselves and their competitors.

Nothing exemplifies your company better than a well produced professional video. We are part of the Detroit Michigan video production community 800.647.4281.

photo credit: Michigan towns 1971 via photopin (license)

Detropia : A Film About Detroit, Michigan

Tuesday, October 2nd, 2012

By Lauren Primeau

file3171282780335For what has seemed like forever, the city of Detroit has acquired the unfortunate reputation of a city fallen from grace. Yet a recently released film titled “Detropia” has taken a stance against challenging this notion. Directors Heidi Ewing and Rachel Grady of Loki Films take an in-depth look at the history of Detroit starting from its golden days of being known as the city responsible for putting the world on wheels to its slow but steady decline well into today. As depressing as this may sound, the film does take a look at just what needs to be done not only in Detroit, but in other cities as well in order to revive our great nation. Far from giving up hope, a number of citizens within this film express their determination and dedication to reviving this city via its strong artistic community–specifically with the Detroit Opera House.

The film starts off with a shot of a farm house being demolished in order to comply with plans to downsize the city. Perhaps its because I am a native to this city, but to see homes such as these, that have been abandoned as part of an urban plight, disapear from the landscape is truly heartbreaking. It’s shots such as these that truly act as a wakeup call not just for the citizens of Detroit but for our nation as well. While this film does focus on the slow desolation of Detroit, it is simultaneously speaking to the citizens of these here United States. As one domino falls, it is unquestionably dire to prevent all others from following suit. Though the city has faltered, and downsizing seems to be the only option according to city officials, the spirit of the city is far too determined to give way to downsizing Detroit until it disapears all together.
More information about the film can be viewed via the following website:
http://detropiathefilm.com/video_trailer.html

View the movie trailer below.

 

The Keys to Success in A Detroit Video Production Studio

Wednesday, September 19th, 2012

9136683422_d5a32e2c23_nPrimeau Productions has been in business in Detroit since 1984. The following post contains some business activity, lessons we’ve learned and observations we’ve made that helped us succeed in Detroit video production.

First, we found you have to offer a wide range of products. You can’t just be a “hired gun.” You have to position your business as being creative. You have to offer other services beyond video recording and video editing. You need to have motion graphics, color correction, format transfer, video restoration and a VHS to DVD copying service. These are all activities that will help to bring money into your business. The idea is that when one activity slows down, the others pick up.

The second thing to consider for operating a successful Detroit video production company is to expand your business across the state of Michigan, instead of limiting your work to the Metro Detroit area. If you were to get a job in Grand Rapids, for example, quote the job make sure to include some of the budget to cover your travel expenses. The observation I’ve made over the years is that there are not professional video production companies in all parts of the state of Michigan. Traverse City, for instance, is not an area that is populated with professional video production companies. Primeau Productions has traveled all over Michigan for clients like L’Oreal, Bob Seger and Floyd Wickman.

Next, you have to provide the best customer service in the industry. Offer to meet with your clients face-to-face on Skype video or in person, if at all possible. There’s nothing like being able to be eyeball-to-eyeball with your prospects and customers to build rapport. And when you provide your proposals to your customers, always provide three options for their choice. Of course, option one is as low of a proposal as you can do while still maintaining a profitable relationship. Option two would be the next level above that, which is whatever you can do to increase the value of your services from option one. Option three would be the “full monty.” In option three offer anything else that will not only raise your profit margin, but also add perceived value to your services and your offerings.

When you talk to your clients before you create the proposal, ask a lot of questions so that you can learn and understand their expectations. It’s one thing to know where you’re coming from – which, of course, is to be profitable in the Detroit video production market – however, you need to understand and meet your client’s expectations.

And last, there are some good video production companies throughout the state of Michigan. Primeau Productions works with a couple in the Lansing market. There are a couple reputable video production companies in the Grand Rapids market. And there is one video production company that Primeau Productions has worked with up in Gaylord, which would service the Northern part of the state. Get to know all of the best video sub-contractors. If your company cannot travel, these sub-contractors can become representatives of your company and help you get the job done for your client outside of the metro Detroit area. And of course, post content on your website to reflect the fact that you are not just a Detroit video production company; you also offer video production services throughout the state of Michigan.

These are just a few ideas to help get your thinking moving in the right direction. If you’re just going to survive and thrive as a Detroit video production company, your business is going to go up and down. Start to think about the other cities that you could service and keywords and descriptions you can include on your website to help the search engine optimization process so that the search engines find you for these additional services. Expanding your service will help you and your business grow and thrive, regardless of the economy.

photo credit: P1040015 via photopin (license)

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