The Three-Prong Approach To Internet Video Marketing

September 14th, 2012

5012102048_80bf474312_nHaving a video presence on the Internet is more important for your video marketing campaign today than ever before, but there are many other reasons for having video on the Internet.

Creating video content doesn’t have to be hard. In fact, creating video content should be effortless. First, you and your company need to develop a relationship with a reliable, cost-effective video production company. If you try to produce video yourself, more than likely you will never get to it. Your job as the business owner is to create content that shows your company’s expertise that can be used for short videos about specific topics that will entice people to want to do business with your company. Put these videos on YouTube because YouTube is the number one search engine in the world—your company should have a YouTube channel. And just about any graphic artist can create a custom background—some people call it a skin—that you can upload for your YouTube channel. Optimize all your videos on YouTube with keywords that will help your SEO campaign. There’s now another feature on YouTube that enables you to transcribe the words that are spoken in your video and upload the entire script to help SEO even more.

The second thing that you want to do is open a Vimeo PRO account. Vimeo, in my opinion, is a better provider for embedding video content on your website than YouTube is. Plus, there are a lot of other features that I’ve written about previously that Vimeo has and YouTube does not. For example, you can pick the exact frame from your video that you want to use as your thumbnail or as the static image on your video player for your website, which helps dramatically increase the aesthetic design of that webpage. That alone is worth the sixty bucks a year to have a Vimeo PRO account.

Third, you want to have an iTunes podcast or vodcast present with your video content because iTunes has become the number one video podcasting and vodcasting community on the Internet.

Even if you get no direct business from using this three-prong approach for your Internet video presence, it can still be helpful when you get a referral from a client or a friend. That referral will go on the Internet to do a little investigative research about your company. Your video presence on the Internet now adds a dramatic element of professionalism to your Internet presence. That’s not to mention the social media aspect, which is really an electronic networking process. Social media has become a huge personal advantage, but it’s also still a professional element in your Internet marketing. One of its benefits is that it allows prospects that you meet through word of mouth or other referral systems to take a look at your company and your services on the Internet.

Nothing comes close to effectively sharing more about your organization than a video does. First, people can watch the video very quickly and get an essence of what it is that your company does and how it does it. Secondly, unlike text and pictures, video brings to life the emotion through the thought, the words, the music and the graphics all coming together to show the element of professionalism that you want your company to have.

So there’s much more to posting video on the Internet than just the obvious video marketing campaign. I would be surprised if you don’t get some interested prospects contacting your organization as a result of posting video. But even more importantly, it allows your “ripe fruit”—the number one referrals that clients and friends refer to you—the opportunity to get to know you and your company better than with just text and pictures.

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What’s the Best Place to Host Video? YouTube Vs. Vimeo PRO

September 6th, 2012

8527753874_d9e0a5e28c_nI am often asked which social community I prefer for video marketing campaigns: YouTube or Vimeo. I decided to write a blog post comparing the benefits and drawbacks of both video content delivery networks. Both video content providers have been revising their user interface a lot lately in an attempt to improve their service.

I have to admit that if I had to pick one or the other, I would pick Vimeo PRO for $60 a year.

One of the main reasons I love Vimeo PRO is that it serves as a cloud backup for our master digital video files. Over the past two years, several clients have been asking about cloud backup for their digital video files. Then one day it occurred to me that our digital video files uploaded to Vimeo are true cloud back up (all of which have download capability if the administrator elects to turn on this feature). I thought, duh … Vimeo PRO.

Here is a list of pros and cons for your consideration. Bottom line: you really need both of them. In fact, soon you will also need Apple’s network because they decided not to renew the YouTube app and instead develop their own video content delivery network.

You may have heard that iPhone users won’t see the YouTube app on their i instruments (iPhone, iPad and iPod touch devices)and will have to go to the YouTube website from the Safari browser. Apple won’t be including the app in iOS 6, as its licensing deal with YouTube is now ending.


YouTube is now owned by Google, of course, and this could be Apple’s latest move to reduce the presence of its rival on their i instruments.

To close, I’ll list some of the main features of both video content providers.

Vimeo PRO account

  • Up to 5 GB upload space per file
  • File size does not matter – 20 minute 1081i HD file is 3 GB
  • You can elect thumbnail image from anywhere in the video – nice feature
  • Better quality video
  • No limit on length of digital video
  • Cloud backup of video, any length
  • No music restrictions
  • More professionally produced video
  • More player embed options with PRO account, like removal of Vimeo logo
  • Turn file on and off for downloading
  • Vimeo is said to be strict about not uploading personal video content

YouTube Channel

  • Second largest search engine in the world
  • Google-owned company so it’s excellent for SEO
  • More exposure
  • 2 GB digital video file limit
  • Higher compression so video plays back faster
  • More community, more followers, more social media promotion
  • Video play-lists
  • Media ads yield passive monthly income – monetize your videos for passive income
  • Easier to find similar content because of additional video suggestions at end of video playback
  • Copyright very protective and licensing necessary for all music used
  • Limited thumbnail options for video display
  • 15 minute video length

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How To: Promote Internet Video Content

August 16th, 2012

There are a vast number of resources available today to help you create your own “television station” on the Internet.4242619980_31bbe83df9_n

Thousands of people have stopped watching TV programming on traditional television or cable or satellite-based TV. Instead, they’ve turned to the Internet. Websites like YouTube, Hulu, etc. provide on demand and pay-per-view (similar to Amazon Instant Video).

How can you promote your video content? Make a list of all your product and service offerings. Can you create a 10 minute video about each? There videos will have can serve several purposes: 1) Use for an introduction to your company 2) They’re great for SEO 3) They can provide monetary compensation when you post them in the form of pay-per-view videos, at $.99 each.

What if you provided valuable content in pay-per-view form that nobody else is offering but that is in demand? The effort can pay off. One million views in your lifetime at 99 cents each = $1 million!

Some hot topics for video on demand and pay-per-click:

–         Legal information

–         Forensic advice

–         Destination-based travel information

–         Entertainment

–         How to – your expertise

So what’s keeping you from posting content? On Ustream you can stream live video and also sell pay-per-view. Livestream is another company that provides services for streaming video. You can stream events, seminars, or training.

Don’t worry about not having content that people will want to view. Ask yourself this question: what does your company do better than anyone else? Regardless of your profit margin and P & L statement, you do something better than any of your competitors.

Take the Primeau Companies, for example. The Primeau Companies have 2 forensic divisions: and Voice identification is an Audio Forensic Expert service that we do better than anyone else. Accident reconstruction video is a Video Forensic Expert service that we do better than anyone else.

We have created video content both on channels and websites that has not only helped thousands of people worldwide, but also brought in hundreds of thousands of dollars of income from SEO.

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How To: Get Great Video Footage with Image Magnification

August 3rd, 2012

139159238_b05ddb2acb_nTake Advantage of Image Magnification Screens.

One way to avoid the expense of hiring a crew to record video footage is to tap into image magnification screens. If you perform live at an event and there are more than 500 attendees, there is usually a large screen image magnification system so the people in the back of the room can see you. The image magnification is accomplished by hooking up a video camera to a projector. IMAG systems appear in many performance situations, including rock concerts, conventions and conferences, sporting events and illusionist performances, to name a few. If these systems are present, many times there are video recorders in the system, too. Ask the producer if you can have a gratis copy of your performance, or negotiate it into your fee.

Keep some blank tape up your sleeve.

It’s a good idea to carry an external hard drive with you when you speak or perform, just in case the venue you perform at doesn’t have any spare hard drives. It would be a bummer to have a killer opportunity to be video recorded in front of a great audience and the only thing stopping you is the lack of something as simple as video storage.


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How To: Get Great Video Footage with a “Tape-In” Method

August 1st, 2012

13885876624_51f737675e_nThe traditional method for acquiring video footage is to hire a crew and pay their cost plus expenses. I hope to shed some light on alternative low-to-no cost methods of having your performance videotaped. “The Tape-In” is one of those ideas.

“The Tape-In.”
This method is used most often. Professional speakers and performers can organize an event with several of their colleagues and conduct mini-seminars or performances, invite the public and split the cost of the video crew to get footage. This works for bands too. Organize several good bands in your area and put on an event. Hire a video crew and split the cost with the other bands. You’ll all get professionally shot video at a fraction of the cost.

You might want to charge admission for the tape-in to create higher perceived-value. People see little value in a free performance. Unless, you have already made a name for yourself and the show is at a high-profile location.

Play to a crowd that loves you.
Use a gimmick or hook to get a large audience together for the tape-in. For example, I once knew of a couple of bands that organized a “battle-of-the-bands” event. They printed flyers and distributed them at gigs prior to the event and hired a video crew. Each band had twenty minutes to play, and the audience “voted” by applause. All the bands got great stage footage, and when it came time to vote, they had great footage of dozens of clapping, screaming fans (and the winner had their share of the video costs split between the losing bands).

These showcase events work for comedians as well as other performers. In fact, if your marketing is on-target, the organizer can make money off these events. When I was younger we used to get three bands together on a Saturday night and put on a Hall Party. We charged ten dollars at the door for the event, which included music, beer and one food item. We sold additional food and the bands sold their tapes and T-shirts. We recorded the show and closed when the beer was gone. And we actually made a profit! People had a great time and the bands got to perform, sell products and gain visibility that often turned into future gigs.

Get a little help from friends.
If you are having trouble marketing your “tape-in” event, you could require each participant or performer to bring 5 to 10 people for their admission fee so that there is a sizable audience in the video. It’s a good idea to invite prospects for future business to the tape-in so that you have a better chance to get future bookings.

But don’t limit yourself to these people. In the speaking business, these people are meeting planners and bureaus. In the music and entertainment world these people are booking agents, club owners and record companies. They tend to be more analytical and less enthusiastic about your performance because they have to anticipate what their customers want and will enjoy.

It’s also nice to have your greatest fans and supporters there. These people will help energize your performance. You might even hand pick the audience from your mailing list for a special invitation list and create an “invitation only” event. Then, you need the general public to help make this all affordable and profitable. I recommend the following to market your event:

1. Make flyers and pass them out everywhere (be careful not to litter). Do not put them on auto windshields because people will be annoyed.

2. Create press releases and send them to all of the local media. Newspapers have a “what’s happening” section they need to fill, and radio stations often have a spotlight for local events.

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

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Package and Position Your Product for Higher Sales

July 25th, 2012

169099963_97a758887e_nPackages come in all shapes and sizes. Various factors will determine which package option is best for you. Quantity, perceived-value, and the nature of your program all factor into your decision. Since some of the high-end packages require a minimum run of 2,500 pieces, you need to carefully explore all of your options. A good production company can steer you in the right direction for the appropriate package option to suit your needs.

Design a package that lives up to your name.

No matter how good your production is, remember, people do judge a book by its cover. Don’t shortchange your great product with a poor package design.

Conceptualize what you want the outside of your product to look like. Draw it out as best you can and list all the titles, by-lines and credits. Be sure to put your bio on the outside, if it’s appropriate. Then find a great graphic designer to bring it all together. Take a look at other products that are similar to yours, and pick the ones you like to help you design your own.

Don’t scrimp on design.

Spend the time and the money to create beautiful cover art and packaging. It should look professional and eye-catching. Show the graphic artist packaging you find stunning to give them an idea of what you want. What colors suit the mood you wish to create with your product? Make a mock-up by cutting out images from a magazine and rubber-cementing them to a piece of paper to help communicate your ideas to a graphic designer (preferably someone who was highly recommended to you). Let the designer hear or view your finished or rough-mixed production and let them interpret the cover design.

Always decide on the type of package case (CD album, video box, etc.) before designing the cover art, to give the artist a sense of space and dimension. Be careful not to crowd the cover design with a lot of text, which creates confusion and anxiety. The cover should jump out at you. Choose color combinations carefully. Consider what’s in style currently. Or you may choose to stay neutral to increase the longevity of the product.

Make it easy to reference.
I call it reference-ability. Each CD or CD track should cover one subject or category. Make each CD a subject or category of mini-subjects that pertain to the main category so people can easily access the information they want — this is a great benefit and makes the program/series user-friendly.

CDs hold up to eighty minutes of recorded information, while single-sided DVDs hold up to two hours of video. Stay tuned for the latest update on playback technology. It looks like it will be Internet downloading.

Package it for greatest marketability and profit.
What if you had three hours of message or program to sell? Would you put it on two or three CDs? Or, would it have a higher perceived-value if it were on or six CDs? Which scenario would earn you more income? Which scenario would have the higher perceived-value? Which would be more user-friendly?

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

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Copywritten Music Use in Your Media Production

July 18th, 2012

16214390035_8de2df933c_nRule number one: never use a song you bought at the local record store (do they still call them “record” stores?). Rule number two: never, ever use a song you bought anywhere without written permission. Get the point? This is illegal and could end up costing you big bucks!

I learned this the hard way. I let a client talk me into using Steve Miller’s “Fly Like an Eagle” and Bob Seger’s “Horizontal Bop” in a promotional video used to sell an event. This client would play the video during a seminar to get the attendees to sign up for this “next level” class. Unfortunately, a competitor was in the audience and “blew the whistle.” They called the copyright police and, within a couple of days, both the client and I were served a “cease and desist” order. The court document demanded $10,000 plus a percentage of every unit sold! Luckily, we had just finished the video; none of the recordings had been sold or delivered, so not much damage was done. We promised not to use the video with the songs, got a slap on the wrist and learned our lesson.

Now, what was rule number one again? Good — don’t forget it! If there is a published song you would like to use in your production, you have to obtain a music license or permission from the holder of the copyright. Sound complicated? Most of the time it is — not to mention expensive. Just tracking down the right person to apply to is enough to give up, let alone the sticker shock once the request is made.

Here are a few examples of artists and the costs for licensing their music. One disclaimer: these occurred over a long stretch of time, so the prices are neither current nor correct for purchase today. I list them as examples of the various fees involved for the different calibers of songs. “Crazy,” written by Willie Nelson, sung by Loretta Lynn: $25,000 limited use for one year. “Jump, Jive and Wail,” by Brian Setzer: $5,000 for the life of the product. “Storms in Africa,” by Enya: $20,000 for usage and $ .25 per unit reproduction fee, regardless. “Surfing USA,” by the Beach Boys: $10,000 for a 7-week television usage.

So, exactly how do you copyright a recording? I am not going to go into detail about it here, since that could be a book in itself. In fact, there are many good books available on copyrighting. For more information on how to file a copyright, contact the Library of Congress in Washington, DC.

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

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How To: Make Your Video Production Look Professional

July 13th, 2012

SAMSON TXM20 1000w POWERED MIXER-SLIDERSAdd a professional touch to your video to attract potential customers, increase value, and establish your professional image. You can use professional voice-over and quality music to add a special touch.

Professional voice-over

One way to add a nice touch on any video is to have professional voice talent reading your script. A professional voice talent can add some serious impact to your message. You can find voice talent all over. Talent agencies are a good place to start. Also radio stations, since many of the pro voices are on radio. Television stations have voice talent who often work on and off camera, like the person who tells you to “stay tuned for the eleven o’clock news.” Even a professional speaker could do a voice-over.


The production company can also add music. Good music is to audio programs what interior design is to a cozy room. Music sets the mood or the stage for the performance or message. There are music libraries available for purchase in many forms. Some are buyout, others are pay-as-you-go.

Music styles range from light industrial to jazz to heavy rock and pop. In addition, the music library sends the production company new CDs from time to time at no additional cost but rather as a service to add value and incentive for the production company to keep their library available to their customers. The production company, in turn, charges a non-broadcast charge for the use of that music, with a small profit margin. This is a pay-as-you-go service.

The production company also files the license report with the library so everything is legitimate. It sounds a little complicated, but bottom line, the music is usually the first thing you hear, and can make or break a product, so pay the licensing fee as you go and get good music.

The library I use at Primeau Productions is Omni Music, simply because they are the best. Check them out at

Rights-free production libraries: Buy Out!

Another option is to buy a music library outright. There are a few good-sounding buy-out production music libraries. You could search the Internet to find these libraries along with some samples of their musical offerings. The downside is that there are a lot of buy-out music production libraries to begin with so look long and hard. There are a lot of musicians who have decided that it is easier to make a living creating production music than it is to make a hit record. Many are in the production music business and do not want the hassles of paperwork and licensing forms. That’s why a majority sells their production music outright.

If you are a musician with published music, you might consider licensing your music as production music. You can sell it to anyone who uses production music, like TV stations, production companies, ad agencies, video editing facilities and recording studios. Corporate America could also be a prospect for use of your music. Be sure your music has been copyrighted before you let anyone hear it! 

Original Music

Perhaps you know an aspiring musician who will license a song for your product or even create an original piece just for you. Check your sphere of influence first. More than likely you will know someone who knows someone who has a friend or acquaintance who writes music or is in a band. Maybe they’re good, maybe not. Practice your diplomacy skills by asking for a sample of their work before you give them the go-ahead to work with you. A word of advice: be sure that the original piece doesn’t sound too familiar. This may be because they borrowed a melody line or two from another published piece of music. Have the artist assume all responsibility with regard to copyright and simply license the song from them instead of buying it. And it wouldn’t hurt to offer the musician credit on the cover of your product.

The Future of Internet Video and Video Production

July 2nd, 2012

www.com1The year is 1996: Primeau Productions purchases its first computer. A custom built PC with one GB of storage space. Our consultant advised us that this would be plenty of storage space to build our database with. This is when I was introduced to the Internet.

You might say I was a late bloomer, and resisted electronic communication. My former assistant would print out my emails that I received and I would hand write the response on the back of the page. She, in turn, would reply to them via email using my notes. Our chief engineer at the time introduced me to the World Wide Web. One night after work, a time I chose because I did not want to “take away” from my business day working with audio and video (which was the company’s bread and butter), I finally agreed to him showing me around the Internet. He showed me virtual tours, music videos and the basics of how to use a web browser.  Little did I realize that over the next ten years, Internet video would transform and reinvent our business.

Today Internet video statistics are staggering. 72 hours of video are uploaded to YouTube every minute, and over three billion hours of video are watched each month on YouTube. A study in December of 2011 shows that 182 million US Internet users watched online video content for an average of 23.2 hours per viewer. Even with such data in existence, not every website features video.

More people watch video on the Internet than through cable and satellite television combined. We have arrived at the video revolution, the tipping point in the evolution of video.

How do I know?

1. Professional video has a low cost to produce compared to ten years ago. The average marketing video in 1996 cost $25,000.00 to produce. That same video, with higher quality graphics and 3D effects, costs less than $10,000.00.

2. Online shoppers have come to expect video with product descriptions. In fact, according to Forrester Research in April of 2010, one online retailer provided the information that consumers who watched a product video were 85% more likely to buy the product as opposed to those who did not watch. Another online retailer in April of 2011 released a study that found shoppers were 144% more likely to add an item to their shopping cart that they had watched a product video.

3. Internet users have come to expect video on websites. In a recent poll, conducted by Primeau Productions, websites that feature video enjoyed a 30% increase in average visit duration. People spend more time on your website when you include video.

4. The high speed connectivity of the Internet has made it easy for millions of web users to view Internet video programming worldwide, 24/7.

5. Video storage has become affordable and convenient. With the implementation of high definition video, interfacing a computer to your home television system is common today, yet was unheard of ten years ago. There are people today who have all of their favorite tv shows and movies downloaded to a computer hard drive. They can watch their favorite programming without the Internet, but they would not have access to purchasing these programs without use of the Internet.

The Internet has made all types of movies, TV shows and series available for purchase and downloadable from several website communities such as iTunes and Amazon.

6. The Internet has become host to dozens of on demand video companies, like Netflix and Hulu. Xbox and PlayStation with their wireless Internet interface have made it easy for video aficionados to have access to such media as YouTube and ESPN right from the family’s entertainment center, 24/7.

So what happens now that we have hit the tipping point? It has become apparent that the world of video will never settle down and be status quo. I believe the next progression in the evolution of video will include the following:

  • More and more people will share their favorite videos with friends and family. Viral videos will surpass the value and popularity of reality TV shows. I feel this is because they tend to be shorter; viewers can watch “more” video in less time. Plus, they are easy to share. A viral video viewer can easily share the video with their friends and family.
  • I believe people who create video to share advice will get more business for their niche than the companies that do not create video. Primeau Productions has already experienced an increase in analytics from its Internet video marketing clients who have implemented professionally produced video to their websites.

For example, one of our clients, Blue Caribbean in Puerto Aventuras, Mexico enjoyed a 50% increase in business twelve months after implementing video into their website. In fact, we taught the owners how to record professional high-definition video using a Sanyo Xacti camera, saving them thousands of dollars in video recording fees. They recorded the video, sent us the SD card and we edited their videos in our Rochester Hills studio.

  • Businesses that do not use video on their websites will eventually become obsolete, as Internet buyers are becoming trained to look for video when they visit a website. Businesses that do not have video to demonstrate their goods and services will eventually be passed over due to a lack of interest by the Internet shopper.
  • More people will generate their own video networks and channels and continuously create and produce video programming that will be created for a specific audience or niche. These micro-networks will double in numbers each year over the next ten years for both population and viewer-ship.
  • More independent film-makers will create more independent movies using high-definition video. Feature films, documentaries and short movies will grow in number and popularity because of the easy access to equipment and editing systems.
  • More people will study creativity. Money will be made in video by the professional video production companies who are more creative and already have a creative process in place. Creativity separates the novices from the experts and video production will become more and more important.
  • More and more people will record, download and watch more video from the Internet. More businesses will use viral video to market and promote their products and services because a viral video is virtually free.  No media purchasing time is required, like with television commercials, once the video has been created. The potential number of viewers over time is astonishing. Your market, which is comprised of your friends, fans and followers, has the potential of helping your video get millions of views through the use of social media.
  • Video will continue to reduce our international borders. Even video that is created in another language is shared globally, because those videos are visually creative and inspiring even with the language barrier.
  • Storage will be affordable and available at extremely low cost. Video users will not only digitally store their video library on hard drives, they will also begin to use cloud storage so their video library is backed up, as well as accessible, anywhere in the world, 24/7.

So now is the time to begin developing your Internet video presence. There is no better way to sell goods and services, create interest, communicate a message or process, make someone smile, entertain or even educate then through video. Design your video marketing strategy by jotting down ideas and discover your creative process. Purchase a high definition video camera and learn how to capture content at a moment’s notice.  Identify a professional video production company that can help guide your video production process and produce, publish and promote your intellectual property across all available platforms on the Internet.

Today, in 2012, we own eight computers with over 10,000 GBs of hard drive space; a far cry from the original 1 GB of space in 1996.

A Guide to Video Editing: Know the Basics Before You Start

June 29th, 2012

2088522072_d4f982d952_nIn the old days, video editing consisted of taking the footage you liked and copying it onto another tape called the assembly or edit tape. Then, graphics, titling, music and voiceover would be added and blended in with the select footage. This process is called tape-to-tape editing. The problem with tape-to-tape editing is quality and the time it takes to revise. It’s just like when you make a copy of something on a copy machine, then make a copy from the copy, then make another copy of the last copy… three generations later, it’s looking pretty bad. Today video editing is done using computers. The quality is far better than tape-to-tape editing because there is no generation loss.

But, before you begin the editing process, you need to prepare for the edit session by doing a paper edit. This is a technique of pre-editing, where copies of the original masters are transferred onto VHS tape or DVD with time code numbers visible at the bottom of the screen. The performer, producer or director watches all the footage and makes editing notes using the time codes as reference numbers (which are also on the master tapes). These notes will help speed up the actual edit.

If the producer finds a clip to be used in the final edit, they note the “in point” by the SMPTE time code number that is displayed at the bottom of the screen at the very moment where the clip is to begin. The SMPTE time code number will look something like this: 01:21:15:04. The 01 = the hours, the 21 = the minutes, the 15 = the seconds and the 04 represents the frames.

You can pause the tape at the in or out point so you can be more accurate when writing down the number. A paper edit might look like this: 01:21:11 (begin out with) “it wasn’t really the time of year, but maybe it was” (back into program at 01:21:22); 01:34:07 (begin out with) “she was stunning” (back into the program at 01:34:11 after breath); Pick up with “She really made them look bad” … you get the idea. It’s a way of scripting all the changes you want before spending money on an hourly basis in the studio trying to figure it out. It ‘s well worth the money to get window dubs of your raw footage to do a paper edit.

Do not be concerned with the frames — they move so quickly that you will never be able to read the numbers accurately. Video plays at the rate of 30 frames per second. This is why the frame numbers move so quickly. When 30 frames go by, one second is added to the seconds column; when 60 seconds go by, a minute is added, and so on. Video and audio reference lines or scenes are also noted. These notes will help immensely when in the studio edit. Loading it into a computer digitizes the selected footage. The clips are then assembled onto a timeline until they are in the right order. Computer graphics (titling [producer term]) are then added as necessary. Another advantage of computer editing is that the clips can be moved around easily to view your clip order or section options. This is not possible in tape-to-tape editing.

It’s a good idea to check references and view samples of previous work when deciding on a studio to edit with. Video edit studios come in all shapes and price ranges. The average cost per hour for an AVID Premier Pro or Final Cut Pro system is $150. As the quality goes up, so does the price, up to as much as $400 per hour with all the bells and whistles. I once knew of a professional speaker that spent $100,000 on a video brochure! He went to the top of the line broadcast production facility to produce his video. This was absolute overkill, especially without a producer. Remember, when looking for an editor, check out their previous work. See how quick they are, for a good editor is worth their hourly rate.

photo credit: Alan on the Dials via photopin (license)

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