Death of a Video Format

June 5th, 2013

By Ed Primeau and Brandon Keilman

5455622177_71917bf3a7I was standing in line at the Secretary of State last week to renew a license plate and saw a video playing on a flat screen in the lobby. The quality was brilliant; very high quality, rich and robust in every area of sight and sound. The source was produced using high definition video tape and digitally edited and formatted onto Blu-Ray DVD.

For a few years now, I have been preaching about the importance of Internet marketing with digital video distribution (which is still very important) while discounting DVD as a worth while marketing tool. The Internet aspect to video still holds true, except we now have to re-look at DVD from a fresh perspective.

There is an ongoing debate over DVD format that is worth understanding so you can apply this medium to your business.

In a knock-out, fall-out battle, Blu-Ray DVD is the official champion and High Definition DVD has gone by the wayside, in a similar fashion to consumer grade laser disk and beta. In this article, we hope to clear some of the confusion and explain the impact to you personally as well as on your business.

Let us clarify an important point before we move on. High Definition digital video is a format video cameras record and High Definition DVD is a format of delivery or medium to deliver the video on. High Definition video recording is still the best way to video record. It is High Definition DVD that no longer exists and what this article is about.

Here is how the war was lost:

The Toshiba Company was the main developer and backer (with the support of Microsoft) of what could have been the next ”big thing” in video delivery, High Definition DVD. While Microsoft favored the ”High Definition DVD” format, Sony favored the Blu-Ray DVD format.

Blu-Ray was and is supported by many different companies including Sony as the next ”big thing” in video formatting. High Definition was the choice of Microsoft and Toshiba until recently.

So, now that the war is over, I guess the demise of the HD DVD video format should not come as a surprise when the two formats are compared and closely examined. First, the quality of both in terms of picture and sound are a huge step up from a regular DVD in resolution. However, when further investigating Blu-Ray, the storage capacity is four times greater than that of High Definition DVD. In our opinion, this is perhaps the largest deal breaker for High Definition DVD.

The Blu-ray storage advantage means less need for multiple DVD disk box sets. Companies such as Fox who are always looking for a way to minimize cost and increase profit love the storage advantage Blu-Ray offers.

To the consumer it means we can go out and buy a Season of our favorite show in a much smaller package, instead of a big clunky box full of DVDs. As for the sound and picture quality, there is a noticeable difference between Blu-Ray and High Definition DVD. Even on the best of televisions the HD DVD still remains a bit grainy where as the Blu-ray has very crisp rich looking images.

Another influence in the decision to kill HD DVD was the backing of the Sony Corporation. Sony is the leading edge developer and implementer of Blu-Ray players into devices their consumers use on a daily basis. Their PlayStation 3 models are considered one of the best Blu-Ray players on the market. Price-wise, not only do you get a Blu-Ray player; you get a video game console and audiovisual storage unit all rolled into one.

Microsoft put their money behind the HD DVD format by offering an external player for their Xbox line of products. However, upon hearing the news that Toshiba was canceling its HD DVD line, Microsoft discontinued their HD DVD external player; they’ve yet to release an external Blu-Ray player. Maybe this will be a perk of the highly anticipated Xbox One.

Unfortunately, the adult film industry also had a great influence over these decisions. Whether we chose to ignore it or pretend it doesn’t exist, the adult film industry still has a large influence over the Blu-Ray decision. Even with its apparent loss of revenue to online video, the industry still has some sway in regards to the format its line of adult videos will be on.

Since 2007, and early 2008, the adult film industry put its backing behind the Blu-Ray DVD format. This, combined with the other reasons mentioned above, seems to be the straw that broke the camels back for HD DVD.

What does this mean for you and your business of DVD products? We are entering a time that future video products should be recorded on High Definition video tape and released on Blu-Ray DVD.

So, now that you know Blu-ray DVD is the future of DVD video delivery, what type of product can you develop on Blu-ray DVD? Consider that Blu-Ray will deliver graphics and still images that look more brilliant and video images of much higher quality because they are recorded on High Definition video. In addition, the length of programming time is greater on Blu-Ray than standard DVD.

We highly recommend Duplicating your Blu-Ray inventory in low quantities as just-in-time delivery:because it will not be long before the next ”greatest advancement” in digital video comes out to further confuse us and, once again, change everybody’s thinking, including ours.

photo credit: Day 48: Recursive Technology via photopin (license)

Professional Speaker Tool Kit

May 22nd, 2013

14995291959_c4991b67e6In the old days, having a great assistant and professionally produced speaker demo video was all you need to make it as a keynote professional speaker. This is not so any longer. The speaking industry is much more competitive today and professional speakers often sacrifice their principles just to get a gig which tarnishes the image of the industry as a whole.

Running a professional speaking business today requires several tools in order to ”make it” on the speaking circuit. Successful keynote professional speakers keep this tool kit available to them at all times. The tool kit is not easy when the aspiring speaker begins their journey but with the right attitude and perseverance the professional speaker tool kit will come together.

The first tool in the kit is a powerful message. Professional speaker and client of Primeau Productions Connie Podesta always had a powerful message and constantly uses that message in her branding and Internet marketing. Today her message is ”Stand Out from the Crowd,” which is also the title of her latest book, which was a Gold Medal winner in the 2011 Independent Publisher Book Awards!

The second tool in the tool kit to help you make it as a keynote professional speaker is charisma, which means compelling attractiveness or charm that can inspire devotion in others; a divinely conferred power or talent! Some professional speakers make it in the business without charisma because their message is powerful. The professional speakers that make it into the top 20 best speakers on the circuit have charisma.

The third tool in the professional speaker tool kit is an excellent marketing campaign. This campaign consists of several ingredients:

  • A professional produced speaker demo video
  • Professional looking and easy to navigate website
  • Word of mouth referrals
  • Social media strategy using all social media accounts
  • A content rich blog
  • A fair speaking fee and travel expenses
  • Good relationship with speaker bureaus

The fourth tool in the kit is appearance. In order to command the type of fee a great keynote professional speaker earns, you have to look great on the platform. If you do not have the ability to choose clothing that compliments your appearance then find someone than can help. The rest of your appearance almost goes without saying. Your smile, demeanor, hair, nails and casual conversation off the platform all contribute to your appearance. Your appearance is your perceived value. This appearance must also come across in your professional speaker demo video.

The fifth tool is a pleasant personality. I have worked with some professional speakers that have a speech that is so much different than their casual conversation, it’s scary! All of the great professional speakers can carry on a great dinner conversation. They have the ability to carry on a engaging conversation with a pleasant personality before and after their presentation. This personality always shows even in difficult situations.

One of the greatest professional speakers of all time, Floyd Wickman, has an amazing ability to use words to his advantage in any situation. Not only is Floyd amazing on the platform, he is fun and captivating to talk to before and after the presentation.

I would like to hear your comments on what you believe are tools that professional speakers should use in their professional speaker tool kit.  You can post a comment below, email us at Primeau@PrimeauProductions.com or call 800-647-4281.  This business of speaking professionally has been through a major reinvention and there are many tools available for you to make it to the top.
photo credit: 08082014 – AD – Bus Tour – Washington HS 237 via photopin (license)

Eleven Tips For a Successful Video Marketing Campaign

May 17th, 2013

In the old days, Super Bowl TV commercials were the cat’s pajamas. Big companies spent big bucks to sing their song to a captive audience of football fans. You were a rock star if you drank their beer or ate their chips.

As far back as the ‘I Love Lucy’ TV show, TV commercials would guarantee an increase sales especially if they included Hollywood celebrities. Look at this vintage TV commercial starring Lucy and Ricky:

Today, TV commercials are not as effective as they use to be. Most companies big and small can no longer afford television campaigns. Consumers are less influenced by these high priced advertisements and more influenced by search engine results. That is why Internet marketing campaigns that include video are not only affordable, but yield much better results for the investment. Here are eleven tips to help you achieve a successful Internet marketing video campaign.

1. Sell with a benefit based message. Show your viewers how they will benefit from your proposition instead of telling them its features. How will their lives be better after purchasing your goods or services?

2. Be creative and try to entertain your audience. Chances are if your video leaves a good impression, prospects will turn into customers. The opposite is also true. If your video is lame, chances are your prospects will go somewhere else.

3. All videos begin with an idea. Be creative; think viral and longevity. Creativity is what makes production companies so successful. When you are creative and produce a video that is really good, chances are that people who see it will pass it on, hence the word viral. This roller skating babies video is a great example of a successful viral video. Sixty-Eight MILLION plus views:

4. Sell the sizzle not the steak. Nobody really cares about all the reasons you think they should buy from you. They are more interested in the snappy light hearted message you communicate with. There will always be time to introduce your prospects to the steak after they are attracted to the sizzle.

5. Incorporate a background music track. There are production music libraries and rights free music libraries available to you. You can also create your own music using garage band or another music production based software. Music is to video what interior decorating is to a room.

6. Create a script like the big boys do. Write your vision down on paper and see it in your minds eye before you start filming. There is something magical that happens when you put pen to paper.

7. Design graphics to match your brand and website. Graphics can be text on the screen to emphasize your message and point; they can be pictures and images purchased from stock photo libraries like iStock Photo; graphics can also be a blend of both images and pictures. Videos do not have to all be moving pictures; they can also include static pictures and images.

8. Less is best. When you use benefits to sell your goods and services you don’t need a lot of hype. Remember you goal is to get the phone to ring or have the prospect contact you, not tell them your life story.

9. Do not use too much stimulus at the same time in your video. Remember, the brain can process only one thing at a time. Stay away from images, scrolling text and voice over combinations. Much of your message will not be heard when you include too much information at the same time. Plus, the portions that do register in your viewers minds will be less effective when too much is going on at the same time.

10. Get feedback before you launch your video. Ad agencies pay thousands of dollars conducting focus groups to determine which approach will work best when starting an advertising campaign. Conduct your own focus group and get feedback from people in your sphere of influence before you launch your video campaign.

11. Make sure when posting your video you have player controls. When using an auto play feature, make sure to include a skip video button. Nothing is worse than having a video automatically play startling your visitor.

So, what is keeping you from producing a video for your video marketing campaign? Video adds media to the blending of your website content and helps grab the attention of search engines. Plus, video has huge perceived value and lends credibility to your business.

Ed Primeau featured on NSA Chat

May 9th, 2013

5042764163_15405340feBy: Bradley Finegan

Last Tuesday, Gina Carr had Ed Primeau as a guest “tweeter” for her weekly NSA Chat. #NSAchat is a weekly live chat via twitter created for keynote speakers. These chats provide a Q&A session with experienced members from different aspects of the industry.  For those who missed it, I’m creating this blog post to lay out some of the highlights of the chat.

The first thing Ed asked his fellow tweeters was: “How many people hate themselves on video?” Many speakers don’t like the way they come off on video.  Speakers begin to second guess themselves, which leads to questioning aspects of their performance; aspects such as their own vocal quality, movement, energy, etc. Ed’s advice for those people was simple:

 “If you embrace the video recording process, you will love yourself on video.

Becoming comfortable in front of a camera is not an easy task for some, but it is a skill that is very crucial for speakers.  As with all things, practice makes perfect, so Primeau suggests that speakers video record themselves before hiring a professional.  This will teach speakers how to remain comfortable in front of a camera before they invest in the real deal.  No one wants to be unprepared!

Another question that was presented during the NSA Chat was regarding the audience texting during presentations.  With the expansion of smartphones and cellphones, people like to stay connected at all times (and they love distractions!).  Ed suggests that speakers take advantage of this opportunity.  Prohibiting people from using their cell phones is near impossible these days, so Ed recommends guiding your audience to tweet during your presentation.  Encourage them to share your wisdom with their followers.  Tweeting drives traffic to your site, and optimally, to your purchasable content.  Get used to your audience using their portable electronic devices during presentations; it’s not going away!

To see the rest of Ed’s tips from the NSA Chat session, follow this link to check out the transcript.  For more information/more NSA Chat sessions, follow @NSAChat on Twitter.

If you have any questions, feel free to email me at brad@primeauproductions.com

photo credit: Twitter Bird Sketch via photopin (license)

What a Murder, MTV and YouTube Have in Common, and How it Can Benefit Your Business.

May 7th, 2013

4481461680_4273d06822I asked Damian Blumenkranc to write a guest blog after I met him when I did a speaking presentation in Australia. He’s a fellow video producer who works for Creativa, a web video production company in Australia. He kindly shared the following blog about video’s affect on the internet and the pervasiveness of digital video.

How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called ”The Buggles” and the song was of course “Video Killed the Radio Star.” Well, a lot has changed since then and you could almost be forgiven for wondering when The Buggles are going to release their follow up hit “The Internet Killed the Traditional Music Industry”.

One thing that hasn’t changed a lot over the past 30 years is the growth and demand for video content. Everyone with a smart phone now has access to high quality ultra-portable video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena, video finds itself in high demand. There can be no argument that video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Bieber (and that may be a good thing) but there would also be no Double Rainbow Guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie Bit my Finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.

Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.

Among other things, Video is by far the best digital solution to effectively:

  • Showcase products and Services
  • Demonstrate Knowledge via training and education
  • Entertain
  • Position your business as experts
  • Become well known

Some interesting Stats:

  • YouTube is the 2nd largest search engine in the world.
  • In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.

Many businesses benefit from video, while others build whole businesses from video. Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimize their marketing budget.

Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimized correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.

photo credit: YouTube logo via photopin (license)

Video Marketing: Helpful Tips for Utilizing YouTube

April 4th, 2013

image1There’s good news and bad news when it comes to YouTube. The good news is that YouTube is the second largest search engine in the world. The bad news is that YouTube is ever-changing and evolving. As of April 2013, here are a few activities you can do to up your YouTube marketing game. These activities will help your channel rank higher with the search engines.

STEP #1 

PRODUCE: Create Additional Video Footage on a Scheduled Basis

Your first assignment is to think of additional footage you can upload in the future that will delve deeper into your subject matter expertise. This could be using existing video recordings and creating clips. When you create these clips save the digital video files and create titles using your SEO criteria. Also post written titles and descriptions using the same SEO criteria.

Increase the value of your YouTube channel, consider minimizing your video count on your channel, leaving only those that portray your message effectively and reinforce your brand. This can be a very hard step. Some of these videos may have thousands of views and be old. You’re much better today and so is technology. Those video clips have room for revising and rebranding be either changing the clip altogether or updating with new footage or delete altogether if you currently do not cover that content.

STEP #2 

PUBLISH:

Spend time on YouTube while signed into your Google account. During your YouTube experience, press the ‘Like’ button on any videos that appeal to you on your ‘journey’. Look at what competitors are doing and post comments. This is creating good YouTube ‘karma’.

Once you get used to the YouTube community you will discover that you can find just about any video you are looking for – and then some. Yoga, documentaries, how to repair an iPod, college lectures, TED talks, music videos … the list goes on and on – if you can think of it, there is probably a YouTube video to be found.

Tip #1)  Add the Call to Action Overlay Banner

Want to get visitors from YouTube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to someone else’s site and not yours!

Tip #2)  Backlinking Secrets

For you SEO enthusiasts out there, you know the power of backlinking! (what are backlinks? Just google it for a better definition).  Every time you create a new video on YouTube, simply send backlinks to your video URL and (this is the real kicker!) send backlinks to your channel URL!

(ex:http://www.Youtube.com/user/channelname)  YouTube LOVES to get action on Channel Pages!  This helps out ALL of your videos!

Tip #3)  Get Video Responses on Your Videos

This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your videos JUMP!  This works wonders and doesn’t take a lot of time!

Just like spending time watching television, the goal of this assignment is to spend time watching videos on YouTube. However, unlike television, you can post comments, video and text, subscribe to a channel you like, as well as give a ‘thumbs up’ to videos you like.

Share videos on social networks. Nothing helps a video go viral more than sharing in your personal community to spread and share quickly and effectively.

STEP #3 

PROMOTE:

The third assignment includes writing blog posts around your video subject and embedding your video from YouTube into the body of your blog post (if you don’t know how to do this, a Primeau team member can help). Also, embedding your videos on your websites’ pages, creates a solid highway of traffic directly pointed towards your videos directly through your sites traffic, and also ranks the sites pages effectively with the search engines, especially Google, because of YouTube’s ranking on Google search result pages. NOTE: Embed videos from YouTube as well as Vimeo. Some companies are not blocking YouTube and Facebook on their servers. The videos you embed from YouTube serve you well on YouTube. The videos you embed from Vimeo are back-ups, plus Vimeo allows your embedding options and features than YouTube.

Share links (URL) of your videos in your social media networks. Open the video you would like to share with your Facebook, LinkedIn or Twitter community and copy and paste the URL into an update post or tweet, followed by some enticing language designed to motivate the recipient to open the link and view your video.

Through this process, you will discover why it is important to create educational, entertaining and informative video content that is interesting to your friends and colleagues – and how it will, perhaps, increase your circle of followers.

How to Dress and Act for High Definition Video

April 2nd, 2013

9944082524_4456f8628cNot only have I experienced being recorded on high def video, I have consoled many clients who were shocked after the experience. They were shocked because they did not realize how BIG and magnified high definition video is until they saw a playback of their performance.

Everything is Magnified

Not only will your beautiful blue (or brown or green… or bloodshot!!) eyes be large and magnified on the high definition video, so will your imperfections. Rather than list them all, I’ll be polite and let you use your imagination. Think of wrinkles in your clothes, as well as on your face.

Consider having a wardrobe rehearsal and hiring a professional makeup artist and wardrobe consultant (often the same person) who specializes in preparing clients to be recorded in high definition. Yes, there is a process to high def makeup, and yes, it has become a specialty.

Men, if your shirt collar is a bit tight and you run the risk of the top button taking out an audience member’s eye, better get a larger shirt. That stretched collar will look ten times worse in high definition video than it does in person. Sorry to be the bearer of bad news but if not me, who will tell you? Nobody. You will see for yourself after it’s too late.

Ladies, carefully check your hair before going on stage. A few ‘flyaway’ strands that are barely noticeable in the mirror will look like tree branches on high def video.

I always encourage our clients to have a rehearsal before going on stage. Record some video of your rehearsal and watch it before your formal performance. As painful as this sounds, it’s less painful than missing a perfectly good opportunity to get new demo video footage.

During your rehearsal get used to the stage and how you move about during your presentation. Spy where the cameras are located and remember to periodically make eye contact with the cameras. Remember, these cameras represent the viewers at home.

The bottom line is high definition video is here to stay. This process is like any other process. You either adapt and embrace it or you will miss out and regret your mistakes. Evolve your performance into the new era of high definition video and business growth will follow.

photo credit: Dança via photopin (license)

Does My Demo Video Suck?

March 29th, 2013

5261224409_f932eebaabTelling a keynote speaker that their demo video sucks is not an easy task. It’s almost like telling someone they have bad breath. You would be doing them a favor telling the truth, but how do you bring up the subject?

Over the last 29 years the Primeau Team has produced hundreds of demo videos. We understand from experience what sells and what boosts egos.

Standing ovations help sell but more importantly boost egos (for speakers). So, rather than tell your speaker buddy that their demo sucks, have them answer the following questions:

  1. Is your demo video more than five years old?
  2. Are there any technical problems with your demo? For example, is your demo aspect ratio 4 x 3 instead of 16 x 9?
  3. Do you look different today than you look in your demo?
  4. Does your demo video lack energy?
  5. Do you cringe when you view your demo video?
  6. Do you hate how your demo video begins? (the first 60 seconds is the most important part of your demo)
  7. If you had the chance for a ‘do-over’ would you choose different music for your demo video?
  8. Have you lost more than two speaking engagements in the last 30 days? (holds cancelled or client has chosen another speaker)

If you answered ‘yes’ to any of the above questions then your demo video probably sucks.

For less than your earnings from one keynote speaking engagement you can update or re-do your demo video. So why do so many professional speakers procrastinate about completing their demo video?

Most always, we find keynote speakers who do not keep their demo video current hate the way they look on video. Others claim that their referrals are good enough to keep them in business without a demo video.

You don’t know how many speaking engagement opportunities you are missing out on if you are guilty of either of the above scenarios.

Professional speakers who present on the main stage must have a current, professionally produced demo video in order to become, stay and feel successful in today’s market.

Competition is fierce and those speakers who keep their demo videos up to date experience more speaking engagements, success, referrals, word of mouth advertising and overall great feeling of accomplishment than professional speakers who procrastinate with the demo video production process.

So, where do you being to turn around your sucky demo video circumstances?

Get great live speaking video footage before anything else. Ask the production company who recorded your video to give you full quality digital video files on a thumb drive or external hard drive. Full quality digital video files are much better than DVD copies of your speaking engagements. Invest in a couple of large thumb drives or external hard drives and ask for these high quality video files after your speech.

You need at least one great video recording to create your demo video. Then choose a professional production company to help you with the rest of the demo video production process.

The time and money invested will come back to you tenfold once you determine that your old demo video sucks, and decide to do something about it.

photo credit: Dan Monick via photopin (license)

Are You Losing Business Because of Your Demo Video?

March 26th, 2013

6355318323_4c41d3ef76It’s no secret – professional speaker demo videos that are not updated and competitive based on current market conditions will help eliminate you as a candidate for a speaking engagement almost as often – if not more often – than your demo video will qualify you for a speaking engagement.

When a meeting planner watches your demo video they have three choices. They can continue to watch it; they can stop it and move on; or they can use it to qualify you. If they stop it and move on you have been eliminated from consideration for that speaking engagement. And you have to ask yourself, why did they watch it in the first place? Not always do we know that we’ve been eliminated from a speaking engagement, but let’s assume, in this case, we do.

Why did they watch it in the first place? Well, probably because you were referred to them, or something in their search criteria brought your website up on the Internet. But when they watched your demo video it turned them off, or it was old footage or the editing appeared out of date. In this highly competitive professional speaking industry it’s crucial to update your demo video on an annual basis.

When you think about it, the cost of a demo video is, more often than not, less than you will earn on one speaking engagement. Why would you not invest money in the number one marketing tool that you have on an annual basis, in order to keep your content fresh, keep the look of your production current and keep you in the running more often to be considered for keynote speeches?

The process of updating and revising your demo video is very simple. First, you get good footage. More meetings, conferences and conventions are recording their keynote speakers today than ever. And that footage that is being recorded is most often high definition digital footage. It’s recorded onto a digital video recorder, right there on the spot at the conference. When the production company brings that digital video recorder back to their studio it’s very easy for your production company to ship an external hard drive to the conference or convention production company to get a copy of that original full quality digital video recording. This has become one of our main practices at Primeau Productions – to ship these hard drives to production companies in order to retrieve the highest quality digital video recording for our clients so that we can use that footage to update their demo videos.

I have seen firsthand how the number of speaking engagements goes up for our clients when their demo video has been revised. And a revised demo video is useless if it isn’t distributed properly. That’s the publishing part of the produce, publish and promote that Primeau Productions follows for our clients. You get the new footage – high def, high quality – revise the demo video. That’s the ‘produce’.

When you complete the editing and revision of the demo video you distribute the demo video to the appropriate places, such as:  your website; your YouTube channel (which is the second largest search engine in the world, and where a lot of meeting planners look for professional speakers for their events); your Vimeo channel, which we encourage our clients to use for embedding their demo video on their website, because many organizations are blocking social media networks, so if a meeting planner works for an organization and they want to hire you and they go to your website and your video is embedded from YouTube there’s a couple of problems. Number one, they may not be able to watch it because it’s been blocked from their server. Number two, there are going to be competitor ads or other videos that come up at the end of your video that could take them away from you as a consideration, to somebody else that has a catchier title or a more interesting thumbnail. So we recommend to our clients to use Vimeo as another publishing opportunity for you.

Other publishing opportunities that are available for you are to distribute your revised demo video to the speaker’s bureaus and ask them to update your demo video that they have on their website or Internet channel with the current revised one. Then, once that video has been revised, it’s necessary to do some promotion.

Promotions could be in the form of social media; newsletters sent out to your database; notifying speaker’s bureaus and past clients that you’ve updated your demo video. You could even explain to them that you have created a follow-up program to the one that you previously delivered to clients that will help their people take your message to the next level.

All of this marketing and promotion can be built up around this revised demo. So not only have you made your demo video more current and improved because of the fact that your message and your performance has gotten better since the last time you created a demo video, you also now have a reason to contact people – past clients, meeting planners, speaker’s bureaus – to let them know that you have a new video that demonstrates your more in-depth message, the follow-up portion to your message, or any other elements that you’d like to use from that new demo as a reason for contacting them.

Professional speakers who don’t update their demo video start to see their number of speaking engagements decline. I see it happen all the time. Speakers that revise their demo video on a regular basis have an increasing number of keynote speaking engagements because of the activity that’s involved in the produce, publish, promote process of revising that demo video.

But it’s very important to wait until you have good footage, that was recorded in a good environment in front of an audience, that has fed energy to you, and that you are at the top of your game delivering that message.

photo credit: Dollars via photopin (license)

What is a Keynote Speaker?

February 26th, 2013

4433291644_83ccaaf272After producing demo video for professional speakers for over 20 years, there’s one thing we know for sure. A keynote speaker is an expert who speaks professionally (thank you Nido Qubein) that incorporates performance, theater and content into their keynote address.

Keynote speakers are first and foremost performers. Anyone who gets on a stage to communicate a message and has low performance value will not do very well as a keynote speaker. Audience members who want to learn about the keynote speaker’s expertise will learn more through a performance than a boring lecture.

Keynote speakers who make it in the professional speaking industry have worked their craft on stage performing similar to a standup comedian or actor. The way to improve your performance is through experience and practice.

Keynote speakers are constantly improving their performance by developing new material, then performing this material with similar stage mechanics used in the theater. A Keynote speaker is also an expert at performing arts. They know how to use the full stage when performing, tell a story and use their body language to communicate in a compelling manor.

Our friend Doug Stephenson at http://www.storytelling-in-business.com/ has been working with keynote speakers, teaching them theatrical performance and storytelling for many years. Doug is the best in the business to help keynote speakers develop and grow.  That is why I believe ‘Theater’ is the second key ingredient to be a keynote speaker.

The last and perhaps most important ingredient is content. Keynote speakers who are great performers that have excellent theatrical ability but no content will not make it in the professional speaking industry as a keynote speaker. We meet this group of people all the time. The challenge is to help this group of aspiring speakers with the proper direction to grow in their areas of lack. Content is a very important ingredient in becoming a successful keynote speaker.

Industry specific speakers who present specific content directed to a particular industry will more than likely fill the gap in the conference or convention agenda but will not leave the audience with a lasting impression. This is why keynote speakers are sought after to build meeting attendance and provide value for your audience. A polished keynote speaker who is strong in these three areas is worth every cent because they add value to your meeting.  When content is delivered without the use of theatrical skill or performance expertise, chances are the audience’s expectations will fall short.

Coaches like Lou Heckler, Vickie Sullivan and Max Dixon can help you build value in your keynote presentations and grow in any of these three areas you are lacking. If you are serious about being a keynote speaker, analyze your ability for performance, theater and content. Like any profession, constant learning and development is crucial for success.

photo credit: Clegg Speech 3 via photopin (license)

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