Part 1: You as the Producer: How the Hollywood Pros Can Help

February 22nd, 2012

Calgary Corporate Video Production CompanyYou as the Producer

A movie producer oversees all aspects of the movie production and delivers a film project to all relevant parties while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money and investing more time than being compensated for, especially before a film is fully financed  during the pre-production period.

The producer is often actively involved throughout all major phases of the film-making process, from inception and development through to completion and delivery of a film project.

What this means to you is that you have to learn how to think like a producer when creating video content for your business.  Who do you need to be on your video production team? Your employees know your business better than anyone else so utilize their talent, skill and ability. Keep in mind what your prospects and customers need to know about your business, products and services.

Create a budget for your equipment purchase or professional assistance as well as your investment of time and stick to it.  Create databases for your production team that include contact information of professional service suppliers, equipment vendors and other resources for easy access.

As you build your Internet marketing campaign, you will also need a database of all your contacts, prospects and social media account sign in information, including passwords.

You are the boss of your video production and as the producer you have to be the architect of your video from beginning to end.

  • Learn how to think like a producer
  • Who will be on your production team?
  • Create a budget
  • Manage your database of contacts, prospects and social media outlets

From “Blockbuster Business Videos: What The Hollywood Pro’s Want You to Know About Creating Video That Will Increase Your SEO, Win Clients and Set You Apart From Your Competition,” by Ed Primeau and Laurie Brown. Laurie Brown helps individuals present themselves effectively in person and virtually through the camera lens. You can reach her or visit

Learn How to Say No – Stress Free Living

February 7th, 2012

IMG_6830Stress free living: it may be hard at first, but with time your guilt will diminish.

One of the biggest problems we are all faced with every week is saying yes when we really want to say no. Saying yes when we really want to say no causes unnecessary stress.

In business, we say yes to our clients in order to make them happy and provide great service.  Many of those yes’s should have been no’s and we would have served our clients better.

In our personal lives, we say yes when we really should say no to avoid guilt. Last week a friend asked me to help him design a website and marketing campaign for his bar in Detroit Michigan. I said yes because he is a great friend and truly needed our expertise. That yes will turn into work for us because he has a very historic high profile business in the heart of downtown Detroit.  That yes will be stress free because we can take our time with the activity and complete the project on our terms.

Often when people ask us to go out of our way they are thinking of themselves and not those they ask for help. If we all learned to say no at least some of the time, we would have less stress in our lives.

By saying yes too often, we add activity to our already busy lives. Think about the last time you reluctantly said yes and really wanted to say no. How much time would you have back in your life if you would have said no?

Saying yes when we really want to say no is very stressful. It’s not that people want to stress us out, but rather that so many need our help.  One of the greatest character traits of a leader is to delegate. When people ask for our help they are really trying to delegate some of their activity to us. The secret to living a happier and healthier life is to learn to say no more often. Think about the number of hours we could all get back into our lives if we said no just some of the time.

Next time somebody asks you to help them and you don’t want to, think of the language you can use to say no. Try these lines:

“I would really like to help you, but I am out of time this week.”

“If you saw my schedule this week you would know what I have to decline your request.”

How about this: “No.”

You do not have to be mean saying no. Keep your eye on the prize: the ability to keep your stress level down and have more time back in your life.

How To Format and Export HD Video for Web Use & Internet Marketing – Mike Primeau – Adobe Premiere Pro

January 18th, 2012

When it comes to exporting HD video there are always way too many options to choose from. Formatting this video for your proper application can also be tricky. Whether you are editing on a windows machine or an apple machine, the format library looks the same. Do I pick an H264 codec? What about a WMV? But my editor’s friend told me that MOV is the way to go. What frame rate do I choose for my sequence? What frame rate do I choose for the best use of internet? These are all VERY common questions.  From progressive scans to interlaced footage, this whole “video editing thing” can sometimes feel like brain surgery. Sure I don’t know what brain surgery looks like but you get the idea. For internet use of video, editors and video producers alike. Here at Primeau Productions we use a combination of Final Cut Pro and Premiere Pro to edit our video.5873696629_9da63d29e6_n

There are three main types of formatting that Primeau Production’s editors use for Internet Video sites such as Vimeo or YouTube.

  • H264 Formatting
  • WMV Formatting
  • MOV Formatting

Compressing video can always be confusing, but here’s a few quick tips that can be your saving grace when setting up your editing sequence, and exporting your video masterpiece.

1. Always set up your sequence settings to match your source footage. You can set up a higher resolution sequence with lower resolution video, but the footage appears to be stretched and blurred in this way. It’s the same principle of blowing up a wallet sized photo that wasn’t done properly. You can change the pixel size of some footage to work with a higher resolution sequence but it’s always better to stick with the formatting of the original footage.

2. Match your Frame Rate. Whether it be anamorphic, progressive, or interlaced, you always have to match the frame rate of your source footage to the sequence or you will have strobe city in your video. Stick with 30FPS with internet video. 24F or even 25F is barley shot anymore and you only see this type of footage in movies, and documentaries. If you shoot with a higher end camera such as Primeau Production’s choice(Cannon XF-300) then there are a variety of different ways to capture your HD footage. Shoot in an interlaced form. 60I to be exact. Once you bring this footage into the machine, picking your sequence will be a-lot easier with the interlaced tracking, and motion will also look smoother. Almost all sporting events are shot with an interlaced Frame Rate to capture every frame of action.

3. Stick to the main format’s of video. In these times, sites like YouTube and Vimeo automatically format and convert your video to work with their website formatting for smooth playback and buffering speeds. Don’t export an uncompressed piece of video or a Microsoft AVI format. Those types of video are dead. Online video is the new Video Revolution.

4. Match Match Match. We cannot stress this enough. It’s like building a car. If you took a bumper off of a 2010 BMW and glued it to a 1996 Ford T-Bird, it just plain and simple won’t look right. Keep your Frame Rate fluent throughout your project. Keep your resolution fluent throughout your project. And most importantly, keep your format fluent throughout your project.

There are many resources at your disposal for formatting video, HD video, and Internet video. The most important in our opinion is video itself. Instructional videos are becoming more and more popular. When you don’t know the answer, do some research. Google it! And when all else fails and you need a professional to produce your next video, give us a call! Primeau Productions has been producing professional videos for over 30 years. When it comes to mixing formats and getting your video viral, we WILL make it happen.











Mike Primeau


Senior Editor-Premiere Pro CS4

Keep up with the Video Revolution!

photo credit: The Destruction of Final Cut Studio via photopin (license)

The Life of a Genetic Counselor-Sarah Primeau-Keilman

January 5th, 2012

We are proud of Sarah Primeau-Keilman

Day in the Life- Testing for Peace of Mind 

What Does a Cancer Genetic Counselor Do? 

As told by Within editor Katie Halloran

542370154_a8575631cc_nOrganized for the day with her pink folders for her patients, Saint Mary’s Cancer Genetic Counselor Sarah Keilman meets me in the morning to preview her day. A one-person department, Keilman sees herself as an integral part of The Lacks Cancer Center team, working with the oncologists and surgical staff to provide patients information about genetic testing, coordinating the tests between Saint Mary’s lab and the labs around the nation that perform the genetic tests, and following up with patients on whether or not they have a genetic mutation.

Since June 2011, Keilman has been working at The Lacks Cancer Center,providing patients with information regarding the genetic testing, including which tests they may qualify for and which ones would be reimbursed by Medicare or their insurance.“Without insurance, the initial genetic test for hereditary breast and ovarian cancer syndrome costs $3,400,” said Keilman.
Patients come to Keilman in a variety of ways. Some are self-referrals, who wish to find out if they have a hereditary condition that could be passed on to their family members, while most are referred by the cancer center and from Advantage Health physicians, but she has begun receiving some patients from Mercy Health Partners, as their site doesn’t have a genetic counselor.
“Most of what I see at is the BRCA-1 and BRCA-2 screening for our Comprehensive Breast Center. Since we have known for 15 years that these genes work to suppress breast cancer tumors, it’s the most well-known and commonly ordered test,” said Keilman. She has noticed an increase with colorectal hereditary testing as well, thanks to Dr. Larry McCahill’s referrals.

Genetic testing is available for a variety of cancers, including, but not limited to,:

  • Colorectal
  • Breast
  • Kidney
  • Pancreatic
  • Some brain cancers and
  • Adrenal.

A master’s degree-trained professional, a genetic counselor can order the tests and is also trained in the psychological aspect of dealing with patients who are undergoing the tests. Knowing much about the genes and why they do what they do, Keilman is poised to answer any question that comes up.

Her first client for the day is a breast cancer survivor, anxious to undergo the testing, as she worries about her daughter’s and son’s propensities for cancer. A 30-year survivor, she was referred to Keilman due to her young age of being diagnosed with cancer. Keilman first begins with “tell me about your health history,” and listens to the patient, who remembers more in person than what she had filled out on the forms. Keilman then directs the patient to discuss her family’s health history while she takes notes.

Keilman draws a family tree featuring each grandparent, parent, sibling, cousin, aunt, uncle and children and grandchildren of the patient, and indicates which ones have had cancer. “This helps me see the trends within the families, when it’s simply illustrated,” said Keilman. Several of the patient’s family members had developed cancer at a young age. “This shows to me that your case is strong enough to move forward with testing, and that it would be covered by Medicare,” says Keilman to the patient.
After discussing all the options, the patient eagerly wants to move forward with the test. “I want to find out, so I can help the rest of my family, and especially my daughter,” the patient tells Keilman.

Keilman escorts the patient down to the Stat Lab in The Lacks Cancer Center, where she gets her blood drawn for Keilman to send it to Salt Lake City, Utah, where the testing will occur. The results will take two to four weeks to come back to Keilman, who then will tell the results to the patient. She is assisted by Phlebotomist Dawn Detweiler, who “loves working with Sarah. She is such a joy to be around.”

Keilman’s second patient for today has been recently diagnosed, and was referred by Saint Mary’s breast center surgeons. Unlike the first patient, after looking at her family history and her own health history, there was nothing to indicate to Keilman her cancer was hereditary. “We typically look for three things – young age of onset, the cancer to be on both sides of your body, and more than two family members to have the cancer,” explained Keilman. “Nothing in your records indicates a hereditary link for your cancer,” she told the patient, who was relieved that her children wouldn’t be at higher risk for cancer due to a genetic mutation.

“That’s the best part, helping people better understand their risks, and how they can combat the scary world of cancer,” said Keilman. “If they are identified, they can begin getting family members tested and screened, and hope to avoid the cancer for future generations.”

photo credit: DNA rendering via photopin (license)

Primeau Productions: Your 2012 Video Shepherd

January 3rd, 2012

file8521267302466Even though our headquarters is outside Detroit Michigan, a city that is experiencing one of the worse recessions ever in the history books, Primeau Productions is growing and thriving.  Video Shepherd is one of our new products we are launching in 2012 that will help save you time and money.

We are very passionate about video and have 30+ years of video production experience that began in Detroit Michigan and has now expanded around the world. We want to help you make the right video decisions that will help grow your business by getting more Internet visibility using digital video.

The idea for the term ‘video shepherd’ came from our client Jean Houston-Shore.  She asked me during a phone conversation if Primeau Productions would be her ‘video shepherd’. I loved the idea and have put her request into a subscription-based service offering.

What is a ‘Video Shepherd’ in Detroit Michigan going to do to help you in Australia or another city in the United States? Distance does not matter with video because digital video is universal and formatted the same regardless of geography.

Back in the days of analogue video, there were geographical considerations video production companies had when formatting the final video product.  Europe was PAL formatted; the USA used the NTSC format and other countries like France and parts of Australia used SECAM.

Today almost all video is viewed on the Internet.  This Internet-based digital video can be very confusing.  In fact, on average we receive 10-20 phone calls and 20-40 emails each week from existing clients asking us video related questions.  Questions like:

Why does my video look small on YouTube? Why are there ads at the end of my video on YouTube for my competitors? Can I use video from a DVD in my marketing video? The company I hired to record my presentation in Miami wants to send my video electronically, how do I download it?

How do I index my video for better search engine optimization? Are titles important when posting my video on Yahoo?

Primeau Productions can save you a lot of time and money. The proper use of video will help you get more business from the Internet.

Monthly cost $25

Here is what is included:

– Help from us to help you understand digital and Internet video

-A 15% discount on all video production services like professional video editing, video recording, standard definition to HD conversion, YouTube clip creation, recording Internet video webinars, Skype interviews and other web cam video activity as well as any other professional video activity that you need.

-Video storage and back up advice for various networks like Vimeo, Viddler and YouTube

-Periodic “easy to understand and read” email tips on how to effectively use digital video to get more business

-Instructions on how to add more video to your website

-Instructions on how to correctly format, encode and distribute Internet video

-Opportunity to email our tech support as often as you like to ask video related questions

Call 800-647-4281 to sign up.  You may cancel at any time because in this ever changing world, you may discover that video is not for you. You may also discover that video may be the key to recession-proofing your business.

Primeau Productions Video Production in Mexico: A True Miracle

December 20th, 2011

102000105_cdc11ff559_nTo keep up with our growth, Primeau Productions, LLC retained the services of Hannah Zachert and Tim Meehan in 2011. Hannah is an excellent addition to the Primeau team with her expertise in graphic design and writing. Tim Meehan has a synergy that has kindled in Primeau Productions in so many ways.

When were stuck while trying to negotiate and complete our video production for the Napoleon Hill Foundation “The Master Key to Success” 13 part video series in Spanish, Tim Meehan led Primeau Productions in a direction. Primeau Productions goal is to help get Napoleon Hill’s message out through these videos to one of the largest and fastest growing market sectors in the world.

Meehan helped convince Primeau Productions that the project of translating these videos was worth the time and financial investment during a trip to Chicago last June when I presented at Notre Dame University for the United States Hispanic Chamber of Commerce event in Chicago on Internet marketing.

Taking the lead, Meehan found a translator in Myra Mexico, Judith, who is a teacher and speaks fluent English and Spanish. Judith did a wonderful job translating our summer intern Madeline Meehan’s transcripts of video 1-10 and Rachel Witucky’s transcripts 11-13 that were created from the English Master Key videos.

The DVD master has been authored and we are ready to go to press. Notre Dame University has placed the first order of DVDs. Don Green, Chairman of the Board of the Napoleon Hill Foundation, has requested another 300-400 sets.

Primeau Productions does have a contract with the Napoleon Hill Foundation for licensing the video and distributing it in Spanish form globally.

Meehan suggested a trip to Mexico to record the voice of Napoleon Hill to assure all translations were perfect. We decided to stay in Puerto Adventures at Blue Caribbean Resorts, who is a client and friend of Primeau Productions. The gated community of Puerto Adventures is a beautiful destination about 45 minutes south of Can Cun Mexico. Blue Caribbean Resorts provided a beautiful 4 bedroom 2 and a half bath condo on the Caribbean for us at no charge. Blue Caribbean is one of the most beautiful resorts I have ever been to and had the privilege to work with.


Our trip to Mexico to record also has parallel karma. After serendipitously finding Judith and having all 13 video scripts translated to Spanish, Meehan posted an ad on Local Gringo (Mexico’s equivalent to Craig’s List) to find a Spanish voice talent. We planned on having to fly in someone from Mexico City, Merida Mexico or Cancun Mexico.

We received one reply to Meehan’s ad from a woman who knew somebody who had done voice work in the past. She referred us to David Nunez and introduced Meehan to David via email.

The really amazing part of the story is that David happened to live right in Puerto Adventures, a 5 minute walk down the beach from where Tim and I stayed at Blue Caribbean Resorts. While finishing up the Napoleon Hill Spanish recordings during our weeklong visit, we got to know David Nunez. David has two master’s degrees, one from Harvard and the other from the University of Texas at Austin. He is a marine biologist.

David chooses a life in Puerto Adventures, leaving the American fast track behind. Today David is a Biology teacher at a Puerto Adventures private school. David Nunez also founded a nonprofit organization to help repopulate the bay in Puerto Adventured with bottom feeding sea creatures that have been absent for many years due to over fishing. We accomplished our goal of recording a perfect Spanish voice of napoleon Hill and met one of the most interesting and resourceful people who has become a friend and ally of Primeau Productions. Thank you to Blue Caribbean Resorts and David Nunez for helping Primeau productions deliver Napoleon Hill’s message to the Spanish speaking population.

David Nunez has authored two books about the under water world of the Caribbean.  Both books are available on Amazon:

photo credit: DSC01719 via photopin (license)

A Historic Day for Space Travel-Richard Branson

December 14th, 2011

Richard Branson talks about Virgin Airlines newest announcement of plans for a privately build space station!2209094673_58518a3b81_n

Read the full article here:

Virgin Airlines Space Station

photo credit: Rockets via photopin (license)

Is It Still Elvis Presley? Cast Your Vote

December 9th, 2011

Camera360_2014_2_7_073257_jpgLast Monday I did another radio interview for Elvis Express Radio about the newly discovered Elvis song. Joe from the network called me about 10 am EST and asked how I knew this song had Elvis Presley singing.  I explained to him that I did forensic voice identification and compared the vocal to similar types of Elvis songs from around the same time. ‘What Now My Love’ was one of the songs I used as an exemplar, which is the second step when I conduct voice identification. In this case an exact exemplar could not be created for obvious reasons so we went with songs that were recorded around the same time and had similar vocal innovation.

We would like to know what you think about the new song.  Do you believe it’s Elvis Presley?

Joe from Elvis Express radio told me during my interview that he had been an Elvis fan for 40 years and he believed that “Living to Love You” was not sung by Elvis Presley.  I told him that I respected his opinion and we concluded the interview.

I did not think much of it because I have been an audio engineer working with world renowned and local musicians and artists as well as a forensic expert for 27+ years.  Of course I could be wrong; there is always a margin of error in any voice identification.

Today I received an email from the lawyer handling the sale of the song.  Her update is very interesting.  She hired author Tom Grace who is an Elvis expert to listen to the song and review the documents.

Tom has positive feedback regarding my forensic analysis.  After he listened to the tape he confirmed that it had to be Elvis for a different reason than my forensic voice analysis determined.

‘No one would try to make a tape to sound like Elvis with such a poor arrangement’ was his first comment.  The instruments were all out of balance including the piano. Tom said he could hear the piano and he believes he knows who the piano player was and who was playing the guitar and base.

He has researched the date and time that everyone was together and came up with February 24, 1965 in Nashville when they were recording the soundtrack for the Elvis movie “Harum Scarum.” There are three recordings documented from 11:00 p.m. to Feb 25 at 1:00 a.m.

He does not know what was recorded other than they worked on one record which was for “Harum Scarum.”  The recording was not put on a reel and must have been direct to acetate because there is a popping sound in it.  It was not copy written until 1976; a letter to Albert Lee states copy writing does not normally occur until the song is published.

Speculation is that Jimmie Crain heard that Elvis wasn’t doing well in 1976, so he checked and found the song had not been previously copy written by RCA . He apparently decided to copy write it before something happened to Elvis.

Tom Grace will be publishing his findings and the lawyer representing the sale of the song, Violet Hinton, has contacted WWMT TV 3 to interview Tom Grace in a follow up story.

If you believe this song is Elvis Presley, hit the like button on the article link on Primeau Productions’ Facebook page. You can also email us at

Bangalore Nithyananda Tape Not Genuine – Forensic Expert Ed Primeau

December 5th, 2011

4547483498_086b709089_nFollowing in the footsteps of journalist Vir Sanghvi and lawyer Prashant Bhushan, who got a ‘clean chit’ from foreign experts in ‘Radiagate’ and ‘Amargate’, Swami Nithyananda had hired a US expert to prove that the video tapes showing him engaging in sex with a woman were fake.

Forensic Expert Ed Primeau with is word on audio and video Forensics.
Click the link bellow to read the full article:

Professional Speaker Demo Videos Tips

November 30th, 2011

11077487943_fe5a3851df_nWhen you’re a professional speaker, your demo video is one of the most important marketing tools—second only to your website. Any successful professional speaker today on the speaking circuit has a well produced, effective speaker demo video. But, what makes a great speaker demo video?

Grab the viewer’s attention quickly by keeping in mind who will be viewing your demo video. Corporate decision makers move through demo videos quickly and want to be drawn into your video immediately or they move on to the next candidate. Your demo video could qualify or disqualify, so make it like a movie—tell a story and engage the viewer immediately.

Your video has to describe your expertise, credentials and experience using voice over to explain why you are the right candidate for your topic message.

The following professional speaker demo video tips will help save you money and understand the video production process.

Be careful not to over state in a voice over your message. It is more appropriate to show instead of tell when it comes to your message. Whenever possible, include video clips of your message and include stories. There are always exceptions however: try to keep your clips to 3-4 minutes each so the viewer can feel as though they were in the room.

If you interact with the audience, show it in the demo. If you bring the audience on the stage, show it in your demo. If you are funny, add humor clips; if you are not funny, don’t try to be funny.

Try to use more than one digital video keynote presentation. If you only have one that looks and sounds good, than use one. In the past I told professional speakers to use as many stages as possible, but the market has changed and almost all viewers look for quality. Make sure you qualify the video recording company before you hire then to record your presentation.

When deciding to video record your keynote presentation, choose events that have nicely lit and decorated stages whenever possible. Of course, high quality footage with a basic stage is better than low quality or no video at all.

If you can afford it, use two or even three camera angles. The third camera could be locked down and have no camera operator. In the edit suite, we can edit the third camera to add movement to the demo video clips more so than with one or two cameras. We live in the MTV generation where viewers are used to seeing multiple camera angles. Plus, this switching of cameras in your demo video clips adds energy.

Use the built in camera microphones from camera two and three to capture the audience reaction and mix audio accordingly in the edit. It’s great when the viewer has the full sound perspective as if they are right in the same room

The speaking industry is experiencing a major transformation. It is more important than ever to make sure your demo video is the best it can be so you get more bookings. Your financial investment in your demo video is more important today than ever!

photo credit: Chrystia Freeland and Linda McQuaig Toronto Centre Byelection Debates via photopin (license)

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