Trust Is the New Currency with Detroit Video Production

March 17th, 2018

Trust Is The New Currency with Detroit Video Production Company Primeau Productions

When Primeau Productions opened its doors all of our vendor and most of our customer relationships were face to face. Video marketing campaigns did not exist. Television commercials and corporate training videos kept us in business as a leader in Detroit Video Production. Transactions were paid by check and we had regularly scheduled vendor deliveries. Our monetary liaison, Franklin Bank, came to our office every day to pick up our deposits. Customer service and client communication was strictly voice to voice or face to face.

 

 

Today, nearly all of Primeau Productions vendor and customer relationships are digital. We use digital communication like email and social media to place orders and find solutions to our business needs. It is bold to pick up the phone here in Detroit or anywhere in the world and call a client or prospect. It is more client friendly to communicate digitally (electronically) to better accommodate busy schedules.

Visual communication earns trust

Business use to be face to face, it was relatively easy to earn trust. We communicated with facial expressions and body language in addition to voice inflection. We edited and produced marketing videos together in the same room. Primeau Productions created successful television commercial advertising campaigns and corporate training videos because we earned trust from our prospects and clients. Our local television stations referred high end advertisers to us because of our creativity.

So as a leader who dislikes change but loves currency, I look back and learn from the successes as well as failures. Primeau Productions took our successes and grew into a global video marketing and video production company. Even though we were a Detroit Video Production Company, we have filmed in Australia, Italy, Canada and several states in the USA. We just completed a television commercial for El Viejito, a Tequila Distillery in Mexico. If you ask me what the number one activity we did to help us grow organically, I would tell you that we used professionally produced marketing video on the Internet to earn trust because Trust IS The New Currency.

Companies who do business on the Internet work hard at earning consumers trust

I have said this before and I will say it again, people buy people. When your prospects get to know you and your business, trust is established often followed by a sale. There is no other digital communication tool like video to build trust, market your business and make sales. Unlike only text and images, video communicates using multimedia, more than one media. Video communicates trust through on camera interaction using facial expression, voice inflection and body language. Primeau Productions is experienced at helping companies begin using video to market their business and earn trust who don’t know where to begin.

Not all videos are created equal but all videos need to communicate trust

Internet shoppers most often shop or browse for the lowest price from a company with high integrity. That way they feel more comfortable entering their charge card number and billing address when placing an order. PayPal and eBay set that bar a long time ago with Amazon a close runner up. Both websites have a feedback system that yields a score based on satisfaction and integrity. There is a follow through with a promise to deliver. These companies have earned trust. These companies use video to help earn trust. It is imperative that your company uses video to earn trust in order to remain competitive. Nothing helps develop trust quicker and more efficiently than video.

Companies who post video on their website have a better chance at earning their customers trust quicker than businesses that do not use video.

Here are 6 tips you can use when developing your video marketing campaign to earn trust from your prospects and customers.

1. Get customer testimonials. They can be video recorded or written. Use these testimonials in your video to help communicate trust.

2. Create your content to demonstrate that you are the best in the business. This content must be professionally written and have value. Internet browsers will share and like your content which will help other Internet browsers learn that they can trust your business.

3. Add content that will help your prospect or customer learn something about your good’s and or services.

4. Use key employees in your video so your prospects and customers will get to know them. Creating video content that features your team demonstrates in your video shows the depth and breadth of your business.

5. Be proactive and hire a professional video production company to help you create engaging and compelling content.

6. Since trust is the new currency, it is crucial to demonstrate trust to earn more business. It is crucial to develop and exhibit more trust across all Internet platforms in order to sustain and grow in business.

The Video Production Studio Process of Audio Post Production for a Great Viewer Experience

May 3rd, 2017

Introduction

One of the first audio post production applications we can think of are the Three Stooges. They would film each scene then after the editing process, would incorporate Foley Arts, more commonly known as sound effects.  This would improve on the viewer experience by adding additional sounds to enhance the audio portion of the video. Today, audio post production has become one of the most important aspects to the video production process.

Sight and sound considerations

When we make a movie, the audio post production process is as important to a great viewer experience as the story itself. The same rule holds true when you are creating your business or marketing video. Whether you are making a big budget professional film, TV Commercial or a small independent film, the sound track is as important as the actors. Sound design is to a film like professional interior design is to a room. Your goal is to create a great viewer experience with sight as well as sound.

Professional audio post production is is the process of adding sound effects and music in addition to studio recorded dialogue to poorly recorded live dialogue.  Some film makers believe post production is video editing and computer graphics alone.  Primeau Productions believe shaping the audio to match what is happening on the screen is critical to making the full viewer experience work.

Automatic Dialogue Replacement

Audio post production processes includes Automatic Dialogue Replacement. ADR or “dubbing” as it is often referred to includes replacing location sound. Once the ADR is complete, sound effects, mixing and mastering, and music is added. You must make the film’s sound track genuine and carefully crafted to support the film and to enhance the overall experience.

Automatic dialogue replacement (ADR) is the process of replacing dialogue that was recorded while filming each scene. During the filming, it is often difficult to get clean, evenly balanced dialogue recorded. This is due to actors movement and unwanted background noises. When you record new dialogue in a post production studio, you add higher quality audio and allow yourself more control on how the dialogue will sound in the final film.

Automatic Dialogue Replacement Studio Set Up

Most studios will have a special vocal recording rooms set up with both a screen to play back scenes from the movie. Actors use headphones to hear what dialogue was recorded. They repeat the dialogue into a high-quality microphone to record the better quality dialogue.

The actor or actress will typically watch and listen to the scene a few times. This helps them to get a sense of pacing and tone for the dialogue. They will then recite the new dialogue with the scene as it visually plays back to match their original performance. It is key to record multiple takes so you have more to pick from in the final stages.

 

Studios also often have plugins that can warp the audio to more closely match the original. This is so that the new dialogue matches what we see on screen. In many movies, almost all the dialogue is replaced during the post production phase. This is done to make sure that every line is clean and clear. Though it takes time, it ensures that the final audio is free of any extraneous noise and other sound issues.

Sound Effects

Sound effects, also referred to as ‘Foley’, are added during audio post production match events and actions on screen. They enhance the overall viewer experience. Explosions, lasers, gun shots, and cars are often the first things we think about when it comes to sound effects. They are loud and present in the movie. But it is important to also pay attention to the subtle sounds too. Because ADR is often implemented, the original audio from the filming set with all the background sound is scrapped. Sounds like doors shutting, keys jingling, and even footsteps must be added during the post production phase. This makes a scene more genuine and authentic. While these seem like small details that go unnoticed, they can be glaringly apparent when missing from a movie.

The process of adding these sounds can be one of the most creative parts of audio post-production. Some sounds are re-recorded out in the field and then shaped in the studio to match the scene. Others are done in the studio in a process similar to recording ADR. The in-studio recording is done in a room where the engineers watch the scenes of the movie that need Foley (sound effects) added. The engineers will have various objects in the room to make the sounds and ‘play’ the objects along with the scene. Some sounds are made by recreating the same action.

Custom Foley

One famous sound when discussing Foley is the Star Wars blaster, which was created by striking a high-tension wire with a hammer. You can create sounds in audio post production then go through effects processing so they more closely match the action on screen.

Once the necessary dialogue and Foley has been recorded, the sound engineers mix everything together so it sounds balanced and crisp. Compress and equalize the dialogue so it sounds natural and consistent. Add reverb so that the voice matches the location in the movie. Though these may seem like subtle changes, they drastically affect the viewing experience. If the picture and sound do not match, viewers immediately tell that something is off.

Audio Post Production Formats

Your audio must also match current standards set in the film industry. 5.1 surround sound mixes are done differently than stereo, with the dialogue typically being the only sound on the center channel. Both mixes are often prepared for large releases. Standards for the level of film sound have also been set by various organizations. The International Telecommunications Union has one of the more global standards. Employ loudness meters during the final mixing phase to make sure the movie meets these standards.

Primeau Productions has experience with audio post production in the film and television commercial arena. We understand and accomodate the process.

Budgets for audio post production are set in advance and strictly followed. Time can be wasted on the post production process. Give our studios a call to discuss how we can help you design an award winning audio track or help enhance, repair and clarify your existing audio track .

Video Marketing- Create and Optimize Video Content for YouTube

April 24th, 2017

Video marketing must be constant to be successful

Regardless of your business model, you always have room for more customers. Video Marketing is the most cost effective method to earn the attention of potential customers. Video marketing is not a part time activity and needs to remain constant for any business. Creating professional, informative and entertaining video content for YouTube is a very effective marketing technique. You have probably heard the saying ‘content is king’?

After producing thousands of video productions, Primeau Productions knows firsthand how to successfully create content for YouTube. YouTube video content is necessary to compete in today’s marketplace because your prospects and customers turn to YouTube for solutions. After all, YouTube is the largest search engine in the world!

Where do I begin?

One of the activities at Primeau Productions is that we help our customers design, identify, develop and execute a video production strategy that will earn them more prospects and eventually customers. We are a one stop shop for businesses that want help harnessing the power of video on YouTube.

To further exemplify the power of video on YouTube, we have a firsthand success story. A friend and client of Primeau Productions, Chip Eichelberger, recorded 30 two to three minute videos at Primeau Productions studios in Rochester Hills, Michigan. He used previously written blog posts as the starting point for the video scripts. We helped him re-work the scripts into short powerful messages for video.

We loaded the scripts into our teleprompter and completed the video recording process in a day and a half. We used two cameras to record, which helped streamline the editing process. Plus, that second camera gave us another shot to help the video’s energy. Statistics from Tubemogul reveal ‘your video may be 2 minutes in length, but made up of 8 different shots averaging 15 seconds each. I would recommend experimenting with different shot lengths to help keep your audience interested’.

We helped direct Chip’s delivery style by coaching him during the video recording process. We told him when to stop and when to try another take. Having a director and producer present during the video recording process is very important. We make sure you look good, tell you if you flubbed a word or made a mistake and help you with pacing and articulation.

The editing process

Once we identify the keeper takes, we load all digital video recordings into the editing computer. We perform any color correction or visual treatments as necessary. Primeau Productions licenses images, designs and executes motion graphics, adds music (music is like ambience). Those components, as well as Chip on camera, are design components. These components keep the video moving and the viewer engaged more effectively as opposed to having Chip on camera the whole time. This production value makes the videos more captivating. When your videos are captivating viewers will share them on social media more often. This is how you build your audience.

The final product

Here are three of our favorite YouTube marketing videos Primeau Productions produced for Chip Eichelberger. The video titled ‘How to Travel Smart: Healthy Travel Tips’ earned Chip a direct booking (sale) within 6 months after posting it.

  1. https://www.youtube.com/watch?v=d4KSKtymZWM&t=14s
  2. https://www.youtube.com/watch?v=MGpm_Ib1eX0
  3. https://www.youtube.com/watch?v=4-MoWz8sEQM

The real interesting thing is that these three videos are not directly related to Chip’s speaking topics. However, since his brand is ‘Get Switched On’ these videos fit well under that umbrella. When viewing these videos, you will see the motion graphics and images we added, as well as music that elevates the overall look and feel of the videos.

We post produced one video each month instead of post producing all 30 at once. These videos were then uploaded to YouTube and optimized with the proper title and description, as well as key words.  Chip embedded each video into his email newsletter (outbound email marketing). He also enjoyed the benefits of inbound marketing from YouTube from people looking for solutions.

Review your statistics, what is working and what is not working?

We have scientific data from YouTube analytics that show good numbers on impressions, views and comments posted. Can you do this?

Here are some of the reasons these videos did well and generated leads.

  1. The content was good and had eye appeal. Creating a video of you in your office on your tablet or laptop is mediocre and lacks sizzle. Create your message using content of interest and be creative.
  2. The videos were professionally produced. I know you probably have a desk top video publishing system but professionals have experience with creativity and success. In Chip’s case, adding the stinger up front, along with music and stock images, raised the bar and communicated perceived value.
  3. They were titled according to research performed. The descriptions were used to develop credibility with the search engines.
  4. The videos were properly posted and shared. Once the content is created, your team and followers need to be notified. If you share and nobody else shares, then the content is not as good as you think it is.

Think of ways that you can use previously published content of interest in professionally produced videos positioned on YouTube. All businesses have the ability to use content and expertise in a way that gets audiences’ attention and motivates them to view and share. If you believe you have content that can be presented or positioned in a YouTube video campaign, give us a call to discuss the process from concept to completion, as well as help you identify your content worthy of transforming into video.

Video Marketing-The Importance of Audio for Video

July 8th, 2016

Video is sight and sound

Video Marketing campaigns can be technologically complicated. Some businesses try to go it alone to save money. What eventually happens is they save money on their video production and lose time! Time is money and wasting time will not help your business grow. Our goal in this post is to help you better understand some of our perspectives and solutions on video marketing and the importance of audio for video.

Tools for better audio

Audio is complicated because it involves technology. We believe it’s not so complicated when properly planned and executed. Think about it this way next time you watch your favorite movie, television series or YouTube video. You most likely do not think about the technology or components and mechanics of the audio for video. You watch and experience the whole video production. You are either consumed with it or click onto the next viewing option. This is an extremely important focus in video marketing. The role of audio for video can best be understood when you hear a poor audio track. Videos with poor audio and high educational and entertainment value lack impact. In the post production lab, there are great tools available like iZotope RX , Adobe Audition and Pro Tools are readily available to create the supporting audio for the video experience.

Visualize the audio as well as the video

When we produce television commercials, explainer videos and professional speaker demo videos, Primeau Productions creates and visualizes the role of the audio during the creative process. As a member of Production Hub Primeau Productions is a part of the Detroit Video Production community which constantly expands and contracts. After 34 years, we have seen Detroit Video Production companies come and go. Our theory is the become complacent and unresponsive to their client needs. They lose focus on the importance of audio for video and cheep out on that portion of the creative. We stay on the bleeding edge of technology and creativity when visualizing and designing our audio for video.

Real world examples and suggestions

For example, Take professional speaker demo videos. These are videos professional speakers use to get attention to their presentation. One of the biggest problems we face when using live video recordings for video marketing is capturing the reaction sight and sound of the audience. Audience reaction, like laughter and applause, is important to video footage that will be used for marketing.  These human sounds help the viewer experience the presentation. When a prospect hears the laughter and applause in a professional speaker demo video, it adds energy. It is much more convincing than a demo video with a low volume audience reaction.

Being able to hear the audience reaction is very important for marketing purposes. Many speakers who allow filming their presentations insist on keeping the audience faces out of the video. Some companies have a policy in place to avoid potential grievances. There is a solution!

In recent months, the pricing of digital audio recorders has gone down and the quality has gone up. This observation gave me an idea. Use a portable digital audio recorder to capture the sound of the audience. This can be added to the video and improve the audio experience.

Recording the audience remotely

This Tascam DR-05 Portable Handheld Digital Audio Recorder sells for about $80.00 and records in stereo.

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Below, this Zoom H1 Ultra-Portable Digital Audio Recorder is also a great recorder and sells for about $100.00.

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My recommendation is to place this recorder on the front of the stage or in the audience and record your keynote presentation. Because the recorder is very close to the audience, it will predominately pick up the sounds of the audience reaction. It will also record your keynote presentation from the PA speakers allowing us to sync both recordings and mix the audience audio. The goal is to layer this recording onto your video recording to have an enhanced audio track. The volume can be adjusted according to your preferences.

Plus, once you own the recorder, you can use it to create audio product as both of these recorders have external microphone jacks. Purchase an additional lavalier microphone and place the recorder in your pocket when you speak to record your presentation.

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Conclusion

Competition is heating up and businesses need to up their game when it comes to video marketing and understand the role of audio for video. In the professional speaking industry, prospects have expectations when deciding on the professional speaker for their next event. This is one easy to understand example of the role of audio for video. The suggestions and solutions in this post have helped you to understand audio for video is as important and contributes to the overall experience.

 

Seven Ways to Know if Video is Right for your Business

May 5th, 2016

handycam-1540095 (1)At Primeau Productions, we create professionally produced video content for businesses, individuals and the government, so far. We often see businesses that operate conservatively and survive without using professionally produced video. By produced we refer to the model from concept to completion.

Then there are the businesses that take risk. They believe in their business and know what they want. They just don’t know how to get it or market their business. It is not easy to see yourself as others outside your organization see you. These ‘risk takers’ succeed far greater than those that are afraid to break out of their safe sustainable routines and don’t know what they want to be when they grow up.

Investing in professional professionally produced video by a professional video production company that has decades of experience is key. When you evaluate the cost of creating a welcome video, explainer video or sizzle reel for your business website, consider this: How much business do you need to generate in order to gain a return on that investment?

We speak to prospects for professional video marketing and production regularly. Some say that professional video is too expensive. Others shop around for less than professional production which is lower in cost but also low quality.

So, how do you know if a professionally produced video is right for your business?

If you answer yes to any of the following questions then you should call us to discuss producing professional video content for your website.

  1. Do any of your competitors have video on their website?

Since video adds a high perceived value to your overall marketing efforts, businesses that have video in their marketing mix usually are giants in                     their industry and market niche.

  • Are you losing business to your competition?

If your competition is using video in their marketing mix and you do not, chances are you are losing customers.

  • Could you use more business in general?

    If your business has decreased over the last few years, it is probably because of the technological changes in marketing on the Internet

  • Would you like your company to communicate to prospects 24|7?

Video does exactly that, it acts as a 24/7 automated sales machine.

  • Would video help explain the benefits of doing business with you?

Think of the ways you could use video to promote your business. Search engines like content that helps educate their users.

  • If you sell services, could the benefits of using your business be clearer to your prospects with a professionally produced video?

    This may come in the form of an explainer video.

  • If your video sells products, would video demonstrate your products better than pictures?

    If a picture is worth a thousand words than video is worth millions.

Businesses whose websites have professionally produced video enjoy an increase in traffic, inbound calls and higher conversion rates than websites without video. Video shows up in search results and is clicked on more often than just standard search results. Weigh the advantages of having professionally produced video on your website and determine if video is the right investment for your business.

Here are samples of three videos that were created and produced by Primeau Productions. Call 800-647-4281 to speak with a live person who will help answer your questions. Or email us at Primeau@PrimeauProductions.com.

Three Lessons Primeau Productions Learned from Professional Speaker Jolene Brown

March 11th, 2016

Jolene Brown

Introduction

We have owned and operated Primeau Productions since 1984. One thing has remained constant over the years. That is the lessons we learn from our clients during our working relationship. Jolene Brown is a professional speaker with a passion for the agriculture industry and family-owned business. With her sense of humor and big heart she leaves her audiences wanting more.

History

In December of 2015, Primeau Productions had the pleasure of filming professional speaker Jolene Brown in Grand Rapids, Michigan. Our goal was to record footage over a three day period and use it in her new professional speaker demo video and DVD Product Primeau Productions produced.

She delivered the opening keynote speech, award banquet speech and a three hour seminar, all customized for her audience, over a three day period.

During our time together Jolene taught us three unforgettable lessons. If you are looking to improve as a professional speaker and grow your business in 2016, read on.

Lesson One-Being a celebrity to your market sector will get you not only word of mouth referrals, but also a consulting business and product sales in addition to your speaking fee.

Chose a niche and market sector then go deep with your marketing. Some professional speakers try to be everything to everyone which does not work. When you sharpen your pencil and laser focus on a market sector or industry, you become the celebrity. Celebrities are looked up to for advise and guidance. Nothing feels better than helping someone while practicing your passion.  Think about how additional income through consulting and product sales will increase your bottom line and be a foundation for your exit strategy.

Lesson Two-Have a Formula and be Darn Good on the Platform

Be darn good on the platform; educate as well as entertain. There are lessons all audiences need to hear. Delivering serious information from the platform must be broken up and seasoned with entertainment like humor and stories. Jolene has mastered this formula. What can you do in your presentations to add entertainment value?

Lesson Three-Thank Your Sponsors In Person

Walk the exhibit floor and thank the sponsors just like Jolene Brown did while we were working together. Chances are that their collective monies are why the association or organization had the budget to bring you in to speak. Plus, it is great karma to meet these folks and thank them for their support. They are rarely appreciated by anyone, let alone a celebrity.

In order to be on the top of the charts for your market sector, it is important to think about new ways you can add value to your presentations. Then, make sure that value comes across in all of your marketing efforts.

Any questions about this post, please contact us 

The Importance of Audio for Video Production

September 1st, 2015

audio-mixer-console-1315787We’ve discussed how important professional video quality can be when creating a video that represents your company. It often determines a possible client’s first impression of your business. When you’re watching another company’s video, or even your own video, what are you paying attention to most? Probably the quality of the picture, how professional the talent looks and how the overall production is. People are much more visually inclined; it’s the sense we rely on the most. That being said, there are some other parts of professional videos we often take for granted. Like the importance of audio for video production. 

The most overlooked? Good sound. When sound is good, it usually goes unnoticed because it matches what we expect to hear. But when the sound quality is bad, it is obvious. Not only is it distracting, but it cheapens the quality of what could have been a great promotional video. Also think about how you get your message across. You may look great on the screen, but you still need your words to get across what your company is about and why clients should hire you.

We’ve worked with some clients who knew their fair share about making videos, but didn’t think about recording really high quality audio. When they came to us with what they had shot, you could barely understand what they were saying! Even if the video quality looks pristine, people can’t get the full message without you explaining it. People often go by the old “fix it in post” standard. Unfortunately, most people don’t realize that it only works if the original recording was done well enough in the first place.

The best way to get clear and high quality audio is by using a standalone microphone instead of the camera’s built in mic. The quality is almost guaranteed to be better, and you can move the mic around to find the best spot to pick up sound. Microphones are a lot more sensitive than a lot of people think. Even aiming some microphones in different directions can drastically change the amount of sound you are picking up. Usually having a microphone, like a lavalier mic, right on your person will pick up the most direct and clear sound.

Even with a good microphone, great sound isn’t guaranteed. As I mentioned above, microphones can be extremely sensitive to small level changes. While we might not think much of someone getting really loud and then really quiet while talking, that can usually be too much for a microphone to handle. Sudden loud sounds might cause distortion, while some very quiet sounds might not even be picked up. Speaking at a balanced and uniform level can be difficult, but the end result always sounds better.

Our sound perception also often makes us unaware of background noise. Imagine sitting in a room with an air conditioner on. After a little while, you don’t even notice it anymore. All of a sudden it turns off, and now the room seems extra quiet! This is because our brain and hearing adjust to our environment pretty quickly, but they do notice sudden changes. Unfortunately, microphones don’t act the same way. A microphone will pick up all that extra noise the whole time, and when you listen back it will be very obvious. It can be easy to overlook background noises because of our perception, which is why it is always important to check your audio before shooting a whole day’s worth of footage.

To sum it all up, audio is a crucial part of making a professional video. It can be tricky, but with the right equipment and the right knowledge, it can be done. At Primeau Productions, we always make our videos with a designated ‘sound guy’ to make sure that every time we get great video, we get great audio. If you need help getting your company’s videos to the next level, give us a call. We would be happy to help!

The Future of the Video Experience: Part IV – Holograms

April 22nd, 2015

11201436955_fa3cfbdcbb_bWe all remember that incredible night at Coachella 2012, when a holographic version of the late Tupac Shakur came on stage with Dr. Dre and Snoop Dogg like Princess Leia out of R2-D2. This technology is a staple in science fiction and future technological projections. However, we’re closer than we might think to holographic technology. Though this seems novel from the perspective of a movie buff, the holograms could change the way we interact and communicate forever.

What is it?

Most of us know the mechanics of hologram technology from the movies and TV shows we see. The purpose of this technology is to 3D-project the figure of a person with accurate shape, size, and form in real-time. Think of R2-D2’s message from Leia in A New Hope. A transmission is sent from one location to another containing a message, or in some cases, broadcast in real time. Though this sounds like a load of science fiction, researchers are coming close to making this a reality.

What does it do?

The name of the game when it comes to hologram technology is “tele-immersion.” To put it simply, tele-immersion is a combination of the use of video and telephonic technology to create a full, real-time 3D transmission of a person’s figure and speech.

If you’ve ever used a service like Skype or FaceTime to communicate via video, you already know that there are delay issues, glitch outs, and restricted visibility overall. The goal of tele-immersion is to combine that technology with the real time factor of a telephone, along with real-time motion sensing, so that someone on a video call is never out of view, and the angle you stand at effects what you see on the other side.

As opposed to having a confined view from one angle dependent on the web-cam position, video calling would be more like looking through a physical window. When you look at someone through a window, as you move left and right and change your angle of perspective, you’re able to see other things in the room more clearly that would be out of sight if you were standing directly in front of it.

What could it do?

The biggest focus when it comes to holographic technology is it’s potential in video conferencing and video based communication. However, this isn’t just in the corporate world.

Here’s an example: let’s say you have a family member who lives far away or out of state, and though they want to come home for Thanksgiving to see their family, work restrictions around that date make it impossible for them to fly home. Instead of giving them a FaceTime call or phone call to greet them for the holiday, holographic technology would allow that family member (or, a 3D real-time representation of that family member) to sit at the table with you, communicate in real time, and interact with everyone with full immersion.

In the corporate world, this would excuse travelling expenses for employees. Once holographic technology is in the hands of the average consumer, an employee here in Rochester Hills, Michigan could interact with employees of that same corporation in a completely different continent. This could absolutely change the way we handle international business.

Where is it at in development?

As of now, there is a group of researchers known as the National Tele-Immersion Initiative, which works to bring this technology to its full potential. However, universities such as the University of Pennsylvania and the University of North Carolina are actively finding results in the world of tele-immersion. Though not enough progress has been made to make this a consumer-based product, research is being done on the topic of tele-immersion every day, so we might see our own holodecks sooner than we think.

Here’s one example of interactive hologram technology, courtesy of LM3Labs’ “AirStrike”.

photo credit: Eric Prydz @ Aragon, Chicago 11/29/2013 via photopin (license)

The Future of The Video Experience – Part III: 4k

April 15th, 2015

screenMany people strive for the best quality in their media. We see this in how people consume media today with 4k video. Think back: When was the last time you paused or refreshed a video on YouTube because it wouldn’t stream at full 1080p? What about the last time you chose to buy a ticket to the IMAX showing of a movie instead of a regular theater because you “just had to see it in IMAX?” We like our video to be high quality, and as long as that’s the case,
we’ll always strive to increase the quality of our media.

With that said, there are people pushing the boundaries of how high they can truly go in regards to quality. This is where 4k technology comes into play. Though we’ve reached this next step in video quality, how long will this technology be relevant? What could it do to change the industry?

First, let’s get down to the basics about 4k.

What is 4K?

To put it simply, 4k is a higher video quality than that of 1080p. The entire purpose of 4k is to utilize more pixels to create a higher quality image. Higher pixel count means more detail, which, in turn, creates a more vivid and clear image for the viewer. Netflix has a line of movies and other films now available and index-able by 4k.

What does it do?

In a nutshell, 4k is just defined as more pixels. To understand this, you need a relative understanding of how modern televisions work.

A pixel, as we’ve covered in recent blog posts, is a square image of light and color that works with others to create a full picture. In the past, we have described a pixel as one of the small photos that make up a collage. All of the smaller pictures work together to forge a bigger image. Television works the same way, at a much higher and faster rate.

A 1080p display means that there it is 1080 rows of pixels tall, and 1920 columns of pixels wide. With 4k, you’re talking 4,000 pixels wide, and 2160 tall. Let’s go back to the collage analogy. The more pictures you use to create the bigger image, the higher quality the bigger image will turn out. The same applies to broadcast and cable television. As opposed to 3,000 miniature pictures, you now have 6,160 images making up the bigger picture. That’s over double the pixels! You do not have to be a genius to notice the difference. If you do not notice the difference, just wait for 6k.

What could it do?

To say the least, 4k is around to stay, to be followed shortly by 6k.

This technology will be around for a long time. We can expect a major change in the way cinematography is approached in the future. Filmmakers are already shooting films in 4k. Many models of GoPros even have 4k capabilities. Even some cell phones, such as the Samsung Galaxy Note 3, are able to achieve 4k quality!

4k and higher technologies could change the way we approach cinematography. As more pixels result in a more lush and detailed image, and with our obsession with high quality media, it’s safe to say that 4k could easily become the new standard.

Where is it at in development?

4k is already commercially available. You can purchase a 4k TV at almost any electronics store or even online these days. You can even purchase cinema cameras now that go up to 5k and 6k, such as the Sony RED, but they come with a hefty price tag. Video quality technology will always be changing and developing, so who knows how high developers will go before we reach a new standard.

Example:

Below, you’ll find a comparison between footage taken in 4k compared to footage taken in full HD (or 1080p). Can you tell the difference?

Stay tuned for more from “The Future of the Video Experience,” right here at PrimeauProductions.com

The Future of the Video Experience – Part II – Virtual Reality

April 8th, 2015

3638850861_601332544eIn our second installment of “The Future of the Video Experience,” we’re taking on a piece of immersive media that, until recently, seemed revolutionarily strictly in the field of gaming. However, as this media has advanced, we’re learning how powerful this technology could really be for the world of video. That’s right; we’re talking about Virtual Reality.

Virtual Reality has been around for quite some time now, but its biggest advancements are just now coming to surface. From video games to communication to film, these headsets are slowly changing the way we consume multimedia.

What is it? What does it do?
Virtual Reality is by no means a new concept. Those of us who grew up in the early 90’s remember how badly we wanted Mr. Macintosh’s awesome Virtual Reality room from Disney’s “Blank Check.” However, back then, due to the infancy of the technology, you’d need that $1 million check (and a really ignorant banker) to secure a headset for yourself.

Virtual Reality headsets, such as the Samsung Gear VR and Oculus Rift, allow the real-time movements of the user to be interpreted by their headset and create a virtual world for users to explore. This is a gaming medium that needs no controllers, no console, and no spot on the couch.

We’ve seen plenty of examples of this technology throughout the past decade or two. However, the potential of what it could do in coming years is revolutionary.

What could it do?
Many applications have been tested and executed with Virtual Reality, from gaming, to training aids, and now, even to news. In fact, Nonny de la Peña, also known as the “Godmother of Virtual Reality,” has been working and overseeing the construction of what she calls “Immersive Journalism.” The idea is that, when you consume news from conventional television news outlets, watching the events as they play out through the screen allows you to look at stories from a secondary perspective, which sometimes can make the important humanitarian issues miss with viewers. The purpose of Immersive Journalism is to allow viewers to experience a simulated version of what these stories mean for those they affect.

For example, Peña’s latest project, “Project Syria,” is an exposition of the ongoing disputes over in Syria. The project was unveiled at last year’s Sundance Film Festival, where viewers could put on the Virtual Reality headset and were able to see, hear, and experience these disputes first hand, from a simulated environment replicating the streets of Syria. It was critically well received, and the project really looks to create an experiential impact on viewers.

However, news stations aren’t the only ones who benefit from immersive experiences. Even companies like Disney are looking into the possibility of Virtual Reality. Disney is allegedly looking to create virtual reality simulations of their parks, allowing users to put on their Oculus Rift and experience Epcot, Space Mountain, and all of their other favorites, without having to find plane tickets to Florida to do so.

Where is it at in development?
As described before, Virtual Reality has come a long way. However, these headsets are still a fairly new technology as far as commercial development is concerned, so there’s no telling when we will see a public release of the consumer equivalent. However, as it’s already done, the Virtual Reality headset is a game-changer for interactive media content and immersive media experiences.

You can learn more about Project Syria and Immersive Journalism here:

Make sure to keep your eyes peeled for Part III of our “Future of the Video Experience” series, right here at PrimeauProductions.com.

photo credit: 3D via photopin (license)

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