The Future of the Video Experience: Part IV – Holograms

April 22nd, 2015

We all remember that incredible night at Coachella 2012, when a holographic version of the late Tupac Shakur came on stage with Dr. Dre and Snoop Dogg like Princess Leia out of R2-D2. This technology is a staple in science fiction and future technological projections. However, we’re closer than we might think to holographic technology. Though this seems novel from the perspective of a movie buff,
the technology could change the way we interact and communicate forever.

What is it?

Most of us know the mechanics of hologram technology from the movies and TV shows we see. The purpose of this technology is to 3D-project the figure of a person with accurate shape, size, and form in real-time. Think of R2-D2’s message from Leia in A New Hope. A transmission is sent from one location to another containing a message, or in some cases, broadcast in real time. Though this sounds like a load of science fiction, researchers are coming close to making this a reality.

What does it do?

The name of the game when it comes to hologram technology is “tele-immersion.” To put it simply, tele-immersion is a combination of the use of video and telephonic technology to create a full, real-time 3D transmission of a person’s figure and speech.

If you’ve ever used a service like Skype or FaceTime to communicate via video, you already know that there are delay issues, glitch outs, and restricted visibility overall. The goal of tele-immersion is to combine that technology with the real time factor of a telephone, along with real-time motion sensing, so that someone on a video call is never out of view, and the angle you stand at effects what you see on the other side.

As opposed to having a confined view from one angle dependent on the web-cam position, video calling would be more like looking through a physical window. When you look at someone through a window, as you move left and right and change your angle of perspective, you’re able to see other things in the room more clearly that would be out of sight if you were standing directly in front of it.

What could it do?

The biggest focus when it comes to holographic technology is it’s potential in video conferencing and video based communication. However, this isn’t just in the corporate world.

Here’s an example: let’s say you have a family member who lives far away or out of state, and though they want to come home for Thanksgiving to see their family, work restrictions around that date make it impossible for them to fly home. Instead of giving them a FaceTime call or phone call to greet them for the holiday, holographic technology would allow that family member (or, a 3D real-time representation of that family member) to sit at the table with you, communicate in real time, and interact with everyone with full immersion.

In the corporate world, this would excuse travelling expenses for employees. Once holographic technology is in the hands of the average consumer, an employee here in Rochester Hills, Michigan could interact with employees of that same corporation in a completely different continent. This could absolutely change the way we handle international business.

Where is it at in development?

As of now, there is a group of researchers known as the National Tele-Immersion Initiative, which works to bring this technology to its full potential. However, universities such as the University of Pennsylvania and the University of North Carolina are actively finding results in the world of tele-immersion. Though not enough progress has been made to make this a consumer-based product, research is being done on the topic of tele-immersion every day, so we might see our own holodecks sooner than we think.

Here’s one example of interactive hologram technology, courtesy of LM3Labs’ “AirStrike”.

The Future of The Video Experience – Part III: 4k

April 15th, 2015

Many people strive for the best quality in their media. We see this in how people consume media today. Think back: When was the last time you paused or refreshed a video on YouTube because it wouldn’t stream at full 1080p? What about the last time you chose to buy a ticket to the IMAX showing of a movie instead of a regular theater because you “just had to see it in IMAX?” We like our video to be high quality, and as long as that’s the case,
we’ll always strive to increase the quality of our media.

With that said, there are people pushing the boundaries of how high they can truly go in regards to quality. This is where 4k technology comes into play. Though we’ve reached this next step in video quality, how long will this technology be relevant? What could it do to change the industry?

First, let’s get down to the basics about 4k.

What is it?

To put it simply, 4k is a higher video quality than that of 1080p. The entire purpose of 4k is to utilize more pixels to create a higher quality image. Higher pixel count means more detail, which, in turn, creates a more vivid and clear image for the viewer.

What does it do?

In a nutshell, 4k is just defined as more pixels. To understand this, you need a relative understanding of how modern televisions work.

A pixel, as we’ve covered in recent blog posts, is a square image of light and color that works with others to create a full picture. In the past, we have described a pixel as one of the small photos that make up a collage. All of the smaller pictures work together to forge a bigger image. Television works the same way, at a much higher and faster rate.

A 1080p display means that there it is 1080 rows of pixels tall, and 1920 columns of pixels wide. With 4k, you’re talking 4,000 pixels wide, and 2160 tall. Let’s go back to the collage analogy. The more pictures you use to create the bigger image, the higher quality the bigger image will turn out. The same applies to television. As opposed to 3,000 miniature pictures, you now have 6,160 images making up the bigger picture. That’s over double the pixels!

What could it do?

To say the least, 4k is around to stay.

If this technology sticks around, we can expect a major change in the way cinematography is approached in the future. Filmmakers are already shooting films in 4k. Many models of GoPros even have 4k capabilities. Even some cell phones, such as the Samsung Galaxy Note 3, are able to achieve 4k quality!

4k and higher technologies could change the way we approach cinematography. As more pixels result in a more lush and detailed image, and with our obsession with high quality media, it’s safe to say that 4k could easily become the new standard.

Where is it at in development?

4k is already commercially available. You can purchase a 4k TV at almost any electronics store or even online these days. You can even purchase cinema cameras now that go up to 5k and 6k, such as the Sony RED, but they come with a hefty price tag. Video quality technology will always be changing and developing, so who knows how high developers will go before we reach a new standard.

Example:

Below, you’ll find a comparison between footage taken in 4k compared to footage taken in full HD (or 1080p). Can you tell the difference?

Stay tuned for more from “The Future of the Video Experience,” right here at PrimeauProductions.com

The Future of the Video Experience – Part II – Virtual Reality

April 8th, 2015

In our second installment of “The Future of the Video Experience,” we’re taking on a piece of immersive media that, until recently, seemed revolutionarily strictly in the field of gaming. However, as this media has advanced, we’re learning how powerful this technology could really be for the world of video. That’s right; we’re talking about Virtual Reality.

Virtual Reality has been around for quite some time now, but its biggest advancements are just now coming to surface. From video games to communication to film, these headsets are slowly changing the way we consume multimedia.

What is it? What does it do?
Virtual Reality is by no means a new concept. Those of us who grew up in the early 90’s remember how badly we wanted Mr. Macintosh’s awesome Virtual Reality room from Disney’s “Blank Check.” However, back then, due to the infancy of the technology, you’d need that $1 million check (and a really ignorant banker) to secure a headset for yourself.

Virtual Reality headsets, such as the Samsung Gear VR and Oculus Rift, allow the real-time movements of the user to be interpreted by their headset and create a virtual world for users to explore. This is a gaming medium that needs no controllers, no console, and no spot on the couch.

We’ve seen plenty of examples of this technology throughout the past decade or two. However, the potential of what it could do in coming years is revolutionary.

What could it do?
Many applications have been tested and executed with Virtual Reality, from gaming, to training aids, and now, even to news. In fact, Nonny de la Peña, also known as the “Godmother of Virtual Reality,” has been working and overseeing the construction of what she calls “Immersive Journalism.” The idea is that, when you consume news from conventional television news outlets, watching the events as they play out through the screen allows you to look at stories from a secondary perspective, which sometimes can make the important humanitarian issues miss with viewers. The purpose of Immersive Journalism is to allow viewers to experience a simulated version of what these stories mean for those they affect.

For example, Peña’s latest project, “Project Syria,” is an exposition of the ongoing disputes over in Syria. The project was unveiled at last year’s Sundance Film Festival, where viewers could put on the Virtual Reality headset and were able to see, hear, and experience these disputes first hand, from a simulated environment replicating the streets of Syria. It was critically well received, and the project really looks to create an experiential impact on viewers.

However, news stations aren’t the only ones who benefit from immersive experiences. Even companies like Disney are looking into the possibility of Virtual Reality. Disney is allegedly looking to create virtual reality simulations of their parks, allowing users to put on their Oculus Rift and experience Epcot, Space Mountain, and all of their other favorites, without having to find plane tickets to Florida to do so.

Where is it at in development?
As described before, Virtual Reality has come a long way. However, these headsets are still a fairly new technology as far as commercial development is concerned, so there’s no telling when we will see a public release of the consumer equivalent. However, as it’s already done, the Virtual Reality headset is a game-changer for interactive media content and immersive media experiences.

You can learn more about Project Syria and Immersive Journalism here:

Make sure to keep your eyes peeled for Part III of our “Future of the Video Experience” series, right here at PrimeauProductions.com.

The Future of the Video Experience – Part I: Drones

March 18th, 2015

In 2014, Primeau Productions published “The Video Experience,” a blog series about how video creates an ‘experience’ for viewers with their content. However, with the technological renaissance of the last decade, we have been asked the question, “What does the future have in store for video and the video experience?” In this series of blog posts, we’ll be discussing newer technologies, their functionality, and what these advancements will do to harness the way we experience video.

In this first installment, we’ll be covering a technology that is growing in popularity every day: Drones.

What are they? What do they do?

Otherwise known as “Quadra-copters,” drones are similar to that of a remote controlled (RC) Helicopter. A drone has propellers, a remote control, and is operated just like other RC Helicopters. The biggest difference lies in its capabilities.

Essentially, drones have successfully taken the concept of an RC Helicopter and applied it to filmmaking and cinematography. Some drones have built in high quality cameras, and the ones that don’t have the ability to incorporate Go-Pros, mobile video devices, and, in some cases, even HDSLR cameras. Some drones can even be controlled from a smartphone!

Drone technology has been growing exponentially over the past few years. Now that Quadra-copters and the like are commercially available, filmmakers are finding new ways to utilize the technology every day.

The first time we were introduced to drone technology at Primeau Productions was when CNN paid us a visit during the 50th Anniversary of The Assassination of John F Kennedy. The camera operator, Mark Biello, a veteran camera operator from CNN, whose resume spans from Hurricane Katrina to the Middle East, showed us some footage of the new Quadra-copter drones they’d just received. The test footage showed the drone starting in a field in Washington, D.C. and propelling itself so high that you could see the top of the Washington Monument (that’s 555’!). 5 years ago, you’d need a helicopter to capture a shot like that. However, this technology is changing what is possible every day very affordably so more users can incorporate this high value experience into their video productions.

What could it do?

Drones are changing video technology in many ways. Not only is this due to a drone’s capability in height, but also their capabilities in stability. Drone technology is also allowing users to create cool ‘indoor moving shots’ that, before, could only be accomplished with a crane. This, alone, allows users to capture shots that a slider or steady-cam just can’t replicate. More importantly, drones are expanding the video experience for the better.

There are some models of Quadra-copters that are capable of holding HDSLR cameras, and even Sony RED cameras. These little copters are changing the horizon of video production, making high value video shots easier and more affordable.

 Where are they in development?

These bad boys are already commercially available. However, there has been some recent controversy over regulating these machines. As of now, it’s illegal to fly over 400 feet, along with flying over major highways, understandably. Due to the fact that drone technology is still so new, this is only the beginning of regulations regarding their use.

However, while the drone is consistently facing new regulations, the film community is heavily embracing it. Earlier this month, NYC had its first “Drone Film Festival,” a festival based solely on drone technology. Drone operators from all over the world had the opportunity to share their work from experimenting with drones. This included Taylor Chien, the drone operator responsible for the famous “Superman with a Go-Pro” video, which you can view below.

Though we can’t confirm what the future holds regarding regulations on these devices, we can assume that filmmakers will continue to find new, inventive ways to operate and utilize this sophisticated piece of equipment. The sky is (literally) the limit!

Check out what drone technology is capable of in the short film, “Superman with a Go-Pro,” embedded below. Also keep your eyes peeled for the next installment of our “Future of The Video Experience” series right here at PrimeauProductions.com.

 

The Story Line vs. Video Production

December 19th, 2014

In previous blog posts we wrote about the video experience, the value of video and video production in general. Primeau Productions has always been open with sharing our successes and experiences with video. We always get great feedback from our readers and our clients rave about our work.

In this post I want to share a concept about the ‘story’, which in our opinion is more important to the success of the video than the production.

Every business thinking about producing video content to support their Internet marketing efforts has a story to tell. However, many businesses insist on producing resume style video content instead of telling their story. At the root of people’s motivation to view video is their desire to hear a story. Paul Harvey, legendary radio announcer told stories in his broadcasts. Then at the end of his story, he would deliver his legendary line ‘and now the rest of the story’.

Think about documentaries that tell stories, like the award winning documentary of 2013 Searching for Sugar Man. Even though the video production value is not great, it still won awards for best documentary because of the story! People love to watch video production about stories. Even professional speakers use stories to communicate their message. From the beginning of recorded time orators used storytelling to captivate their audiences.

Dave Grohl, drummer, singer and songwriter extraordinaire from the Foo Fighters and Nirvana created a HBO series, Sonic Highways, which has excellent stories about how music changed the landscape of America. He also used high end video production but kept it simple during the story telling portions of the show.

What can you communicate to your audience about your story? Think about how you can use stories about the history of your industry or family to make your video compelling. We believe that if you have a great story to tell and it is produced using professional video production, then video will help you gain attention from interested viewers on the Internet.

Even businesses like pawn shops have used storytelling to build their audiences. If you are having trouble determining your story to tell, give Primeau Productions a call and we will be glad to help you share your story with the world.

 

Three Tips on Getting the Best Video Recording of your Speech

November 20th, 2014

By: Lauren Primeau

Picture this. You’ve spent countless hours rehearsing until you’ve mastered your material. You’ve polished every intricate detail and solidified your informative, yet captivating, outline. You’ve pressed your outfit and you’ve got unstoppable confidence. You’re ready to rock this upcoming speaking engagement that is being video recorded. Your new footage will be part of your new demo video and video marketing campaign.

However, we’re willing to bet that there’s just one thing that’s missing from your oh-so-important to-do list. It’s something that almost never crosses the mind of most keynote speakers; but nevertheless should. It’s the format and method of acquiring your video recording after your speaking engagement.

Obviously, this detail only pertains to those speakers who are having their speaking engagement video recorded. So, if this is the case for you, then there are some simple tips that we believe are worth the time and effort to bring to the attention of the videographer(s) recording your event.

Now, for those of you who are not technology savvy, there’s no need to cringe. The good news is that many of the following points are very easy to digest and can make a huge difference in the quality of the video being recorded and turned over to you. These three tips will add a much higher perceived value for your demo video and your video marketing strategy as a professional speaker.

Once your speaking engagement is all said and done (and let’s face it, you pretty much nailed it) most videographers will hand you a burned DVD of your speaking engagement. This is good for you to watch but not good enough for the editing process. The reason it is not good enough for the editing process is that when a DVD is formatted, the original digital video recording is compressed. Compressing your video makes the file sizes much smaller so that it can fit on the DVD. This compression process compromises the quality of the video.  You see, when you compress video, it makes it quicker and easier to send to someone, but unfortunately the quality of the video is compromised, and that is something we absolutely don’t recommend doing.

So, what are your options? Well, what we’ve found to be extremely successful with our efforts in editing video is asking your professional videographer to take the video footage of your speaking engagement and simply drag and drop the files (preferably in .mp4 or a .mov format) onto an external hard drive or thumb drive. The key when asking for these files is to make sure that they are uncompressed. Granted the file sizes will be much larger because they are uncompressed (which is why you will need either an external hard drive or a thumb drive to receive the files) but the quality is far superior to either a compressed DVD or compressed files uploaded to DropBox.

For those of you who are unfamiliar with DropBox, it’s basically a way to share video files over the Internet with simply a click of the mouse that allows you to immediately download the video. Although it sounds pretty great, it does have its drawbacks. Mainly, the files that you wish to download via DropBox (YouSendIt / HighTail, or any other Internet file sharing) are often times also compressed. Granted, it’s much easier to use DropBox due to the ease of downloading digital video files. However, the reason why it’s so easy is because the files are compressed and smaller than the full resolution uncompressed version which is best for editing. This is much like the DVD situation we mentioned earlier and something you really don’t want when it comes to your video files. Not only does it reduce the quality of your video recording, it takes a long time to upload and download the video.

Last but not least, there is one other small detail that we believe is worth bringing up when it comes to your final video product; PowerPoint slides. Often times when we sit down to review footage we receive from a client speaker, it has slides that periodically occur throughout the speech. These have most likely been edited into the video after the video has been recorded or filmed during your speech. If you wish to re-use this video footage for a demo video or for video marketing, we’ve found it difficult to edit your message and content around these slides. It’s much easier to add the slides in later, during the demo video editing process, rather than to take them away and edit them out of a video. One final word about slides, besides making video footage difficult to edit; we have seen video recordings where the slides are the star of the show. On the stage is a huge bright screen with slides that mostly reiterate words that are spoken and a dark room with the speaker off to the side. This reduces the perceived value of your message and ruins the quality of your video recording. Sure slides can add value for your audience but consider the consequences on video.

We recommend carrying a couple 64 GIG thumb drives around with you. That way, the production company or videographer can format the thumb drive to their preferred format, MAC or PC, and transfer your full resolution uncompressed video immediately after your speech. You can avoid compression and DropBox hassles as a result and can get started editing sooner rather than later. 

Video Production Company Calls Rochester, Michigan Home

November 11th, 2014

Neighboring cities Rochester and Rochester Hills, Michigan go together like peas and carrots (as Forrest Gump would say). From the incredible trails like Paint Creek, to downtown Rochester’s gorgeous Christmas light display, to the many breweries like Rochester Mills, Rochester and Rochester Hills have so much to offer… including being the world headquarters of Primeau Productions.

Formerly located in Ferndale, Southfield and Clawson, Primeau Productions loves our new home on Star Batt Drive in Rochester Hills. We have met and worked with several Rochester businesses and will continue to grow our local relationships.

Rochester thrives on its community, and it really shows in organizations like the Rochester Chamber of Commerce, which Primeau Productions recently joined. We are among the hundreds of businesses in Rochester – great places to eat like The Home Bakery, Dessert Oasis Coffee Shop and Roasters, gathering places like The School of Rock, Callahan’s and The Red Ox Tavern and plenty of family-friendly entertainment. Rochester is a community that has so much to offer.

As a video production company based in Rochester Hills, the Primeau team loves to film within the natural sets that Rochester and Rochester Hills, Michigan provide. We recently did an explainer video for Directed Sensing, a company that develops technology to read cellular waves in a given area. This allows law enforcement to find runaway criminals based on where their cell phone reception is coming from.
One of the locations we filmed in was Bloomer Park in Rochester Hills. Though it was a rainy spring day, the park still provided us a beautiful space to film and the location fee was very reasonable. We used the pavilion to set up shots that fit our customer’s vision perfectly and produce a video that represented their business (which is located in Knoxville, Tennessee).

Every year we bring on interns to help mentor them into the video production business. Last December, one of our best ever interns (who is now a full time editor with Primeau Productions) shot and edited a film showing the Holiday side of Downtown Rochester and the elegant Christmas display. She did an amazing job which is why we are proud to reprise her video in this blog post. She even captured a couple’s wedding right in the middle of Main Street.

There are many beautiful places and wonderful businesses we plan to interact with in 2015. Businesses within Rochester and Rochester Hills will benefit from Primeau Productions explainer videos. In fact, we plan to roll out a special promotion for Rochester Chamber of Commerce members. A community that fosters this much opportunity deserves to be seen by the entire world on video 24|7.

The citizens and business owners of these cities have really created something special, and it’s our job as a local business within this community to show how great the community is.

Watch our film on the Rochester Christmas Display 2013 below:

 

Apple Feels The Guilt from “Songs of Innocence”

October 6th, 2014

Along with the announcement of the iPhone 6 came another announcement that Apple thought would excite its customers, when in fact, it did exactly the opposite.

Apple released the new U2 album, “Songs of Innocence,” for free to all iTunes and iPhone users.

In theory, this is a great idea! It’s a win-win situation for everyone involved! Apple wins by tacking its sales onto a profitable source of human entertainment. U2 wins because, well, money, and the consumers win because they get a new U2 album absolutely free of charge (not to mention legal, considering the pirating landscape of the Internet now).

Sounds great, right? Look at how well it turned out for Jay-Z and Samsung! The phone company partnered with businessman/rapper Shawn Carter, AKA Jay-Z, with the release of their Galaxy 6 phone. The deal basically stated that Samsung would offer one million Samsung users the opportunity to download the album for free to their Samsung smartphone.

This technique is similar to what Tom Petty recently took on with his new album, Hypnotic Eye, and it seemed to work really well for him! So what went wrong with U2 and Apple?

The key difference between this tactic and U2’s route can be defined in one word: offered.

In Tom Petty’s case, the consumer could choose to not opt in, as opposed to requiring you to opt out.  Apple’s big mistake with this project is that the sense of opting in was not an option. Holding an Apple account automatically opts you in to get the album. On a certain level, this is more of an issue of digital privacy than content of music (not to say that’s not a factor either, but I’ll get back to that later).

Digital privacy is a huge controversy. This action of offering a free album and giving it to all iTunes users made some users angry. You could argue that iTunes is Apple’s jurisdiction and they did nothing wrong. iTunes is completely run by Apple, and the iTunes store is their domain to do what they please with. However, the issue arises when Apple has the ability to modify the digital contents of your personal phone.

The notification within the phone indicated that you have the opportunity to download the album from your Cloud. Apple put the album in the user’s Cloud storage. However, with the controversy regarding privacy within the Cloud, including the leaking of naked photos from hacked celebrity iCloud accounts back in August, to the controversial security potential of Apple Pay, a breach of digital “privacy” like this only scares consumers more.

This issue flared up to the point that Apple has created a mini-site dedicated to removing the U2 album. iPhone users were calling Apple support nonstop trying to figure out how to get this U2 album off of their phone. Even though it was free to them, they didn’t want it.

This came as a surprise to Apple. With a technique so apt to go viral and the beautiful promotional videos that came along with it as TV advertising, they thought it would be a smash hit. Obviously, their theory did not correspond to their execution.

This begs the question: What about U2 made users so angry to have this free album on their phone? Why not just listen to it and move on? Had a more relevant or popular artist (Frank Ocean, for example, whose highly anticipated follow-up to his debut Channel Orange is expected this year) released a free album for us to enjoy, would users be so angry?

Over the past few years amongst social sites online, such as Reddit, a trend of hate has occurred amongst certain artists. This is the reason for Nickelback’s universal disdain on the internet. This is the reason why “The Big Bang Theory” is one of the most detested television shows shows amongst the social web. There’s a trend on the Internet to hate, and unfortunately, Bono is one of those targets.

Not to mention that a big demographic of iPhone users would not even be slightly familiar with U2 and other artists of that generation. The millennials aren’t learning about older forms of rock like they used to, and it’s a risky demographic decision considering the audience of iPhone users.

Fortunately, this does not harm Bono in any way. This album, regardless of what people think of it, will go platinum. Why? Let’s go back to Jay-Z. Jay’s album, Magna Carta Holy Grail, went platinum before it even came out. This is because to offer a free album to the 213,000+ that hold Samsung Galaxy phones, they’d have to buy well over the amount of copies it takes to go platinum. The same applies to U2. This album is platinum status regardless of the outrage.

There’s no definite reason this all happened. Maybe it’s due to privacy issues. Maybe they’re marketing to a generation who isn’t familiar enough with Bono to understand why his album is suddenly next to the new Pharrell album in their phone. I think the true issue is that no one asked for this. Having the album forced upon us like this is naturally going to cause opposition, and I personally think U2 was in the wrong place at the wrong time.

The Video Experience: Part Five – Promotion

October 3rd, 2014

Every business should have a niche. Here at the Primeau companies, our niche is professional speaking and explainer videos. Our main business activities are video production and video marketing. Most likely your company also has a niche. It is our belief that businesses have to recognize their niche and position their strength and passion toward that niche.

If you are marketing your business to the world, which you should be, no matter how large or small your niche might be, you have to keep in mind the vast differences in the cultures and populations of the world. The differences in culture translate into the differences in interests.

Now, just because your niche corresponds to an audience doesn’t mean they’ll react. Audiences need to be engaged by content. Your content has to be attention grabbing, unique, and most of all, entertaining. This circles back with the concept that your video must be creative, which will attract more attention than a bland video.

If your video is recorded with a smart phone camera, with poor audio and shaky shots, unless it is brilliantly creative, no one is going to engage. The shaky shots can cause people to become too dizzy to continue, and your audio may cause viewers to search elsewhere for the professionalism they’re looking for. You must make sure your content is clean, crisp, and visually appealing for your audience. In other words, creative!

Above all, the information communicated must be valuable. If your audience does not find value in your content, they’ll never respond to it. It’s important to keep in mind what people can learn from your business, and to cater to that with your content. The Internet is a never ending universe of useful information, and most audiences won’t waste their time if there’s not value to be taken from it. Create content that is beneficial for those who want to learn more about your niche.

Social Media Promotion

Social media provides endless opportunities for promoting your body of work. Within the past few years, social media has become a crucial part of online marketing for any industry – music, film, video, and business. Its universal platform has pushed companies like Dollar Shave Club into the spotlight.

Each social media site has its own set of characteristics, and learning those characteristics can be a great way to strategize how to utilize social media. Let’s look at the 6 biggest social media networks.

Facebook: Facebook can provide the biggest reach for your content. With over 500 million users on Facebook, this platform can help push your content to the widest possible audience. Not only that, but Facebook has great advertising services/opportunities that coincide with niche audiences.

YouTube: Although we mentioned YouTube in our last post, we figured it needs an honorable mention in this section as well. Aside from being the #2 search engine in the world beneath Google, YouTube is also one of the strongest social environments there is. With its vast community of commenters, subscribers and likers, YouTube is a great way to build a social following, especially when relying on video.

Twitter: The beauty and the beast of Twitter is it’s instantaneous nature. Its speedy nature requires content creators to remain consistent in posting and browsing/interacting, but also creates a platform for the most recent news and stories. The name of the game with Twitter is persistence. Building your business on Twitter may take more time, but its immediacy also allows for speedy notification of an urgent product, service, or promotion.

Instagram: Instagram’s success follows the logic of blog sites such as Tumblr and Pinterest: a picture is worth a thousand words. People would rather be visually stimulated than read, and that’s where Instagram shines. Not only are you able to upload photos, but Instagram allows content creators to upload 15 second video clips. This creates another channel for video sharing, but on a more social platform. Regardless, this is another opportunity for sharing your video content.

LinkedIn: LinkedIn provides a professional network for those in any niche. Above all, LinkedIn is for making professional connections, and finding clients who are looking for your services. Though this platform may not be the best for sharing content, that doesn’t mean it can’t. Just make sure your content can conform to the business-like, professional atmosphere that LinkedIn emphasizes.

Google+: Though Google+ is the underdog in the social media world, that doesn’t mean it lacks value. The real value of Google+ lies in what it can do for SEO authoring. Those who connect their blogs/content with Google+ have the ability to be shown as the author in Google Search Results. This lends credibility to those searching, as they’re able to take a look at your content and build some sense of trust with a real mind behind it. Though it’s a little behind in the race for the top, Google+ is a very valuable social tool that still has potential to take over the market (Facebook’s reputation wasn’t built overnight; many were stubborn to join after so many years with MySpace.)

There are plenty of social media sites that can offer a platform for promotion, and new ones pop up every day, so don’t limit yourself to just a few platforms. The success of the big six, four of which started independently, shows that the right platform at the right time can do wonders for a business of any kind. Keep your options open, but also remain conscious that each of these sites offers a new opportunity for your content to gain exposure. So learn the proper techniques behind using each particular social media site, and you’ll benefit in the end from your strategy.

If you’ve made it this far and read all five parts to this Video Experience blog series, congratulations! You’ve picked up the basics of what it takes to create a successful video and video marketing campaign!

We truly hope that this blog series was useful, and that you put this knowledge to good use when designing your video marketing campaign.

If you have any questions, feedback, concerns, or further interest in video production and video marketing, feel free to give us a call, drop us an email, tweet, or Facebook post, and we’d be happy to discuss anything you’d like to learn about video marketing beyond the content in this blog series. Our contact information can be found at the bottom of the page.

The Video Experience: Part Four – Publishing

October 2nd, 2014

Now that you’ve produced your video and have a vision of what your video marketing strategy will be, what do you do next? There are so many options and strategies available for your video marketing campaigns. Primeau Productions begins by publishing video content on several different platforms, such as social media and article based marketing sites, as well as video-friendly websites.

There are plenty of sites that can offer a solid platform for Video Production. From the world’s second biggest search engine, YouTube, to social video sites such as Vine and Instagram.

For now, let’s focus on the big two: Vimeo and YouTube.

Vimeo and YouTube have been around for a while now. Both are great platforms for exposure, but there are advantages and disadvantages to each. Here are some evaluations between the two.

For more exposure and advertising, YouTube is your best bet. For embedding video content in blogs and web pages, post your video content on Vimeo.

The best way I’ve heard the comparison described is by setting. YouTube is like New York City; a huge sample of our entire population covered in advertisements, where an individual can get lost amongst the chaos and lights of Times Square.

Vimeo is more like a college town. It’s much smaller, the streets aren’t as busy, and it’s much easier to find what you’re looking for. It’s harder to get lost amongst the crowd because the community is supportive and appreciative of it’s artists. Making this decision is just a matter of understanding what you are looking for.

Homepage Video

One placement strategy for your video marketing campaign is to post your video on your company’s website. Placing video content on your website homepage makes it easy for prospects to understand your company very quickly which is much easier than reading a lot of text. Homepage video can be a great way to introduce people to your products or services. Many businesses utilize these videos at the top of their homepage so that people can have a proper understanding of the benefits of doing business with your company.

Here’s an example of a home page video produced by Primeau Productions for Filsorb:

Filsorb XP80 – Oil Purifying Reagent from Primeau Productions on Vimeo.

Another content idea for home page video is client testimonials. Testimonials inform your prospects what customers and clients have received and learned from your company.

The best testimonials are sincere, genuine and honest. If the message seems forced or staged, then the connection a testimonial can make with a potential client can be severed. People like seeing raw, human emotion. You want to capture sincere honesty and genuine words about what your company has done, because people will respond to that.

Here’s an example of a testimonial from Bob Danzig about working with Primeau Productions:

Bob Danzig Primeau Productions Testimonial from Primeau Productions on Vimeo.

There are plenty of places online to publish your content. With YouTube and Vimeo’s accessibility for embedding, these videos can be distributed to virtually any platform, including Tumblr, Facebook, Reddit, and other social sites. This allows you to spread your message practically anywhere on the Internet, which allows almost anyone to pick it up. This can lead to article based sites, such as digital newspaper publications or blog sites, picking up your content.

Similarly, the ability to upload video to specific social platforms is always expanding. Social image sites such as Vine and Instagram now allow users to upload video to their easy to use platforms. Facebook is allowing direct video upload now, as well. These opportunities offer even more exposure potential for spreading your message.

So during the publishing phase of your video marketing is where the video experience begins for your company. Prospects are looking for an experience when shopping for companies to do business with. By now, you should have a basic understanding of what we mean when we use the term ‘video experience’ and have some thoughts on how you can create that for your company. If you feel stuck or lost with ideas for video content and video marketing strategy, give us a call. We would be happy to help.

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