Seven Ways to Know if Video is Right for your Business

May 5th, 2016

handycam-1540095 (1)At Primeau Productions, we often see businesses that operate conservatively and survive. Then there are the businesses that take a chance. They believe in what they do and make the financial effort to market themselves. These companies succeed far greater than those that are afraid to break out of their safe routines.

Investing in professional video produced by a company that has decades of experience is key when embarking on a new avenue to put your company ‘out there’ in the world. When you evaluate the cost of creating a welcome video, explainer video or sizzle reel for your business website, consider this: How much business do you need to generate in order to gain a return on that investment?

We speak to prospects for professional video regularly. Some say that professional video is too expensive. Others shop around for less than professional production which is lower in cost but also low quality.

So, how do you know if a professionally produced video is right for your business? If you answer yes to any of the following questions then you should call us to discuss producing professional video content for your website:

  1. Do any of your competitors have video on their website?
  2. Are you losing business to your competition?
  3. Could you use more business in general?
  4. Would you like your company to speak to prospects 24|7?
  5. Would video help explain the benefits of doing business with you?
  6. If you sell services, could the benefits of using your business be clearer to your prospects with a professionally produced video?
  7. If your video sells products, would video demonstrate your products better than pictures?

Businesses whose websites have professionally produced video enjoy an increase in traffic, inbound calls and higher conversion rates than websites without video. Video shows up in search results and is clicked on more often than just standard search results. Weigh the advantages of having professionally produced video on your website and determine if video is the right investment for your business.

Here are samples of three videos that were created and produced by Primeau Productions. Call 800-647-4281 to speak with a live person who will help answer your questions. Or email us at Primeau@PrimeauProductions.com.

Three Lessons Primeau Productions Learned from Professional Speaker Jolene Brown

March 11th, 2016

Jolene BrownJolene Brown is a professional speaker with a passion for the agriculture industry and family-owned business. With her sense of humor and big heart she leaves her audiences wanting more.

In December of 2015, Primeau Productions had the pleasure of filming professional speaker Jolene Brown in Grand Rapids, Michigan. Our goal was to record footage over a three day period for her new professional speaker demo video we are producing.

She delivered the opening keynote speech, award banquet speech and a three hour seminar, all customized for her audience, over a three day period.

During our time together Jolene taught us three unforgettable lessons. If you are looking to improve as a professional speaker and grow your business in 2016, read on.

Lesson One

Chose a niche and market sector and go deep with your marketing! Some professional speakers try to be everything to everyone which does not work. When you sharpen your pencil and laser focus on a market sector or industry, you become the celebrity. Being a celebrity to your market sector will get you not only word of mouth referrals, but also a consulting business and product sales in addition to your speaking fee. Think about how additional income through consulting and product sales will increase your bottom line and be a foundation for your exit strategy.

Lesson Two

Be darn good on the platform; educate as well as entertain. There are lessons all audiences need to hear. Delivering serious information from the platform must be broken up and seasoned with entertainment like humor and stories. Jolene has mastered this formula. What can you do in your presentations to add entertainment value?

Lesson Three

Walk the exhibit floor and thank the sponsors. Chances are that their collective monies are why the association or organization had the budget to bring you in to speak. Plus, it is great karma to meet these folks and thank them for their support. They are rarely appreciated by anyone, let alone a celebrity.

In order to be on the top of the charts for your market sector, it is important to think about new ways you can add value to your presentations. Then, make sure that value comes across in all of your marketing efforts.

The Importance of Audio for Video Production

September 1st, 2015

audio-mixer-console-1315787We’ve discussed how important professional video quality can be when creating a video that represents your company. It often determines a possible client’s first impression of your business. When you’re watching another company’s video, or even your own video, what are you paying attention to most? Probably the quality of the picture, how professional the talent looks and how the overall production is. People are much more visually inclined; it’s the sense we rely on the most. That being said, there are some other parts of professional videos we often take for granted.

The most overlooked? Good sound. When sound is good, it usually goes unnoticed because it matches what we expect to hear. But when the sound quality is bad, it is obvious. Not only is it distracting, but it cheapens the quality of what could have been a great promotional video. Also think about how you get your message across. You may look great on the screen, but you still need your words to get across what your company is about and why clients should hire you.

We’ve worked with some clients who knew their fair share about making videos, but didn’t think about recording really high quality audio. When they came to us with what they had shot, you could barely understand what they were saying! Even if the video quality looks pristine, people can’t get the full message without you explaining it. People often go by the old “fix it in post” standard. Unfortunately, most people don’t realize that it only works if the original recording was done well enough in the first place.

The best way to get clear and high quality audio is by using a standalone microphone instead of the camera’s built in mic. The quality is almost guaranteed to be better, and you can move the mic around to find the best spot to pick up sound. Microphones are a lot more sensitive than a lot of people think. Even aiming some microphones in different directions can drastically change the amount of sound you are picking up. Usually having a microphone, like a lavalier mic, right on your person will pick up the most direct and clear sound.

Even with a good microphone, great sound isn’t guaranteed. As I mentioned above, microphones can be extremely sensitive to small level changes. While we might not think much of someone getting really loud and then really quiet while talking, that can usually be too much for a microphone to handle. Sudden loud sounds might cause distortion, while some very quiet sounds might not even be picked up. Speaking at a balanced and uniform level can be difficult, but the end result always sounds better.

Our sound perception also often makes us unaware of background noise. Imagine sitting in a room with an air conditioner on. After a little while, you don’t even notice it anymore. All of a sudden it turns off, and now the room seems extra quiet! This is because our brain and hearing adjust to our environment pretty quickly, but they do notice sudden changes. Unfortunately, microphones don’t act the same way. A microphone will pick up all that extra noise the whole time, and when you listen back it will be very obvious. It can be easy to overlook background noises because of our perception, which is why it is always important to check your audio before shooting a whole day’s worth of footage.

To sum it all up, audio is a crucial part of making a professional video. It can be tricky, but with the right equipment and the right knowledge, it can be done. At Primeau Productions, we always make our videos with a designated ‘sound guy’ to make sure that every time we get great video, we get great audio. If you need help getting your company’s videos to the next level, give us a call. We would be happy to help!

The Future of the Video Experience: Part IV – Holograms

April 22nd, 2015

11201436955_fa3cfbdcbb_bWe all remember that incredible night at Coachella 2012, when a holographic version of the late Tupac Shakur came on stage with Dr. Dre and Snoop Dogg like Princess Leia out of R2-D2. This technology is a staple in science fiction and future technological projections. However, we’re closer than we might think to holographic technology. Though this seems novel from the perspective of a movie buff, the technology could change the way we interact and communicate forever.

What is it?

Most of us know the mechanics of hologram technology from the movies and TV shows we see. The purpose of this technology is to 3D-project the figure of a person with accurate shape, size, and form in real-time. Think of R2-D2’s message from Leia in A New Hope. A transmission is sent from one location to another containing a message, or in some cases, broadcast in real time. Though this sounds like a load of science fiction, researchers are coming close to making this a reality.

What does it do?

The name of the game when it comes to hologram technology is “tele-immersion.” To put it simply, tele-immersion is a combination of the use of video and telephonic technology to create a full, real-time 3D transmission of a person’s figure and speech.

If you’ve ever used a service like Skype or FaceTime to communicate via video, you already know that there are delay issues, glitch outs, and restricted visibility overall. The goal of tele-immersion is to combine that technology with the real time factor of a telephone, along with real-time motion sensing, so that someone on a video call is never out of view, and the angle you stand at effects what you see on the other side.

As opposed to having a confined view from one angle dependent on the web-cam position, video calling would be more like looking through a physical window. When you look at someone through a window, as you move left and right and change your angle of perspective, you’re able to see other things in the room more clearly that would be out of sight if you were standing directly in front of it.

What could it do?

The biggest focus when it comes to holographic technology is it’s potential in video conferencing and video based communication. However, this isn’t just in the corporate world.

Here’s an example: let’s say you have a family member who lives far away or out of state, and though they want to come home for Thanksgiving to see their family, work restrictions around that date make it impossible for them to fly home. Instead of giving them a FaceTime call or phone call to greet them for the holiday, holographic technology would allow that family member (or, a 3D real-time representation of that family member) to sit at the table with you, communicate in real time, and interact with everyone with full immersion.

In the corporate world, this would excuse travelling expenses for employees. Once holographic technology is in the hands of the average consumer, an employee here in Rochester Hills, Michigan could interact with employees of that same corporation in a completely different continent. This could absolutely change the way we handle international business.

Where is it at in development?

As of now, there is a group of researchers known as the National Tele-Immersion Initiative, which works to bring this technology to its full potential. However, universities such as the University of Pennsylvania and the University of North Carolina are actively finding results in the world of tele-immersion. Though not enough progress has been made to make this a consumer-based product, research is being done on the topic of tele-immersion every day, so we might see our own holodecks sooner than we think.

Here’s one example of interactive hologram technology, courtesy of LM3Labs’ “AirStrike”.

photo credit: Eric Prydz @ Aragon, Chicago 11/29/2013 via photopin (license)

The Future of The Video Experience – Part III: 4k

April 15th, 2015

screenMany people strive for the best quality in their media. We see this in how people consume media today. Think back: When was the last time you paused or refreshed a video on YouTube because it wouldn’t stream at full 1080p? What about the last time you chose to buy a ticket to the IMAX showing of a movie instead of a regular theater because you “just had to see it in IMAX?” We like our video to be high quality, and as long as that’s the case,
we’ll always strive to increase the quality of our media.

With that said, there are people pushing the boundaries of how high they can truly go in regards to quality. This is where 4k technology comes into play. Though we’ve reached this next step in video quality, how long will this technology be relevant? What could it do to change the industry?

First, let’s get down to the basics about 4k.

What is it?

To put it simply, 4k is a higher video quality than that of 1080p. The entire purpose of 4k is to utilize more pixels to create a higher quality image. Higher pixel count means more detail, which, in turn, creates a more vivid and clear image for the viewer.

What does it do?

In a nutshell, 4k is just defined as more pixels. To understand this, you need a relative understanding of how modern televisions work.

A pixel, as we’ve covered in recent blog posts, is a square image of light and color that works with others to create a full picture. In the past, we have described a pixel as one of the small photos that make up a collage. All of the smaller pictures work together to forge a bigger image. Television works the same way, at a much higher and faster rate.

 

A 1080p display means that there it is 1080 rows of pixels tall, and 1920 columns of pixels wide. With 4k, you’re talking 4,000 pixels wide, and 2160 tall. Let’s go back to the collage analogy. The more pictures you use to create the bigger image, the higher quality the bigger image will turn out. The same applies to television. As opposed to 3,000 miniature pictures, you now have 6,160 images making up the bigger picture. That’s over double the pixels!

What could it do?

To say the least, 4k is around to stay.

If this technology sticks around, we can expect a major change in the way cinematography is approached in the future. Filmmakers are already shooting films in 4k. Many models of GoPros even have 4k capabilities. Even some cell phones, such as the Samsung Galaxy Note 3, are able to achieve 4k quality!

4k and higher technologies could change the way we approach cinematography. As more pixels result in a more lush and detailed image, and with our obsession with high quality media, it’s safe to say that 4k could easily become the new standard.

Where is it at in development?

4k is already commercially available. You can purchase a 4k TV at almost any electronics store or even online these days. You can even purchase cinema cameras now that go up to 5k and 6k, such as the Sony RED, but they come with a hefty price tag. Video quality technology will always be changing and developing, so who knows how high developers will go before we reach a new standard.

Example:

Below, you’ll find a comparison between footage taken in 4k compared to footage taken in full HD (or 1080p). Can you tell the difference?

Stay tuned for more from “The Future of the Video Experience,” right here at PrimeauProductions.com

The Future of the Video Experience – Part II – Virtual Reality

April 8th, 2015

3638850861_601332544eIn our second installment of “The Future of the Video Experience,” we’re taking on a piece of immersive media that, until recently, seemed revolutionarily strictly in the field of gaming. However, as this media has advanced, we’re learning how powerful this technology could really be for the world of video. That’s right; we’re talking about Virtual Reality.

Virtual Reality has been around for quite some time now, but its biggest advancements are just now coming to surface. From video games to communication to film, these headsets are slowly changing the way we consume multimedia.

What is it? What does it do?
Virtual Reality is by no means a new concept. Those of us who grew up in the early 90’s remember how badly we wanted Mr. Macintosh’s awesome Virtual Reality room from Disney’s “Blank Check.” However, back then, due to the infancy of the technology, you’d need that $1 million check (and a really ignorant banker) to secure a headset for yourself.

Virtual Reality headsets, such as the Samsung Gear VR and Oculus Rift, allow the real-time movements of the user to be interpreted by their headset and create a virtual world for users to explore. This is a gaming medium that needs no controllers, no console, and no spot on the couch.

We’ve seen plenty of examples of this technology throughout the past decade or two. However, the potential of what it could do in coming years is revolutionary.

What could it do?
Many applications have been tested and executed with Virtual Reality, from gaming, to training aids, and now, even to news. In fact, Nonny de la Peña, also known as the “Godmother of Virtual Reality,” has been working and overseeing the construction of what she calls “Immersive Journalism.” The idea is that, when you consume news from conventional television news outlets, watching the events as they play out through the screen allows you to look at stories from a secondary perspective, which sometimes can make the important humanitarian issues miss with viewers. The purpose of Immersive Journalism is to allow viewers to experience a simulated version of what these stories mean for those they affect.

For example, Peña’s latest project, “Project Syria,” is an exposition of the ongoing disputes over in Syria. The project was unveiled at last year’s Sundance Film Festival, where viewers could put on the Virtual Reality headset and were able to see, hear, and experience these disputes first hand, from a simulated environment replicating the streets of Syria. It was critically well received, and the project really looks to create an experiential impact on viewers.

However, news stations aren’t the only ones who benefit from immersive experiences. Even companies like Disney are looking into the possibility of Virtual Reality. Disney is allegedly looking to create virtual reality simulations of their parks, allowing users to put on their Oculus Rift and experience Epcot, Space Mountain, and all of their other favorites, without having to find plane tickets to Florida to do so.

Where is it at in development?
As described before, Virtual Reality has come a long way. However, these headsets are still a fairly new technology as far as commercial development is concerned, so there’s no telling when we will see a public release of the consumer equivalent. However, as it’s already done, the Virtual Reality headset is a game-changer for interactive media content and immersive media experiences.

You can learn more about Project Syria and Immersive Journalism here:

Make sure to keep your eyes peeled for Part III of our “Future of the Video Experience” series, right here at PrimeauProductions.com.

photo credit: 3D via photopin (license)

The Future of the Video Experience – Part I: Drones

March 18th, 2015

14012085485_239fe5c66aIn 2014, Primeau Productions published “The Video Experience,” a blog series about how video creates an ‘experience’ for viewers with their content. However, with the technological renaissance of the last decade, we have been asked the question, “What does the future have in store for video and the video experience?” In this series of blog posts, we’ll be discussing newer technologies, their functionality, and what these advancements will do to harness the way we experience video.

In this first installment, we’ll be covering a technology that is growing in popularity every day: Drones.

What are they? What do they do?

Otherwise known as “Quadra-copters,” drones are similar to that of a remote controlled (RC) Helicopter. A drone has propellers, a remote control, and is operated just like other RC Helicopters. The biggest difference lies in its capabilities.

Essentially, drones have successfully taken the concept of an RC Helicopter and applied it to filmmaking and cinematography. Some drones have built in high quality cameras, and the ones that don’t have the ability to incorporate Go-Pros, mobile video devices, and, in some cases, even HDSLR cameras. Some drones can even be controlled from a smartphone!

Drone technology has been growing exponentially over the past few years. Now that Quadra-copters and the like are commercially available, filmmakers are finding new ways to utilize the technology every day.

The first time we were introduced to drone technology at Primeau Productions was when CNN paid us a visit during the 50th Anniversary of The Assassination of John F Kennedy. The camera operator, Mark Biello, a veteran camera operator from CNN, whose resume spans from Hurricane Katrina to the Middle East, showed us some footage of the new Quadra-copter drones they’d just received. The test footage showed the drone starting in a field in Washington, D.C. and propelling itself so high that you could see the top of the Washington Monument (that’s 555’!). 5 years ago, you’d need a helicopter to capture a shot like that. However, this technology is changing what is possible every day very affordably so more users can incorporate this high value experience into their video productions.

What could it do?

Drones are changing video technology in many ways. Not only is this due to a drone’s capability in height, but also their capabilities in stability. Drone technology is also allowing users to create cool ‘indoor moving shots’ that, before, could only be accomplished with a crane. This, alone, allows users to capture shots that a slider or steady-cam just can’t replicate. More importantly, drones are expanding the video experience for the better.

There are some models of Quadra-copters that are capable of holding HDSLR cameras, and even Sony RED cameras. These little copters are changing the horizon of video production, making high value video shots easier and more affordable.

 Where are they in development?

These bad boys are already commercially available. However, there has been some recent controversy over regulating these machines. As of now, it’s illegal to fly over 400 feet, along with flying over major highways, understandably. Due to the fact that drone technology is still so new, this is only the beginning of regulations regarding their use.

However, while the drone is consistently facing new regulations, the film community is heavily embracing it. Earlier this month, NYC had its first “Drone Film Festival,” a festival based solely on drone technology. Drone operators from all over the world had the opportunity to share their work from experimenting with drones. This included Taylor Chien, the drone operator responsible for the famous “Superman with a Go-Pro” video, which you can view below.

Though we can’t confirm what the future holds regarding regulations on these devices, we can assume that filmmakers will continue to find new, inventive ways to operate and utilize this sophisticated piece of equipment. The sky is (literally) the limit!

Check out what drone technology is capable of in the short film, “Superman with a Go-Pro,” embedded below. Also keep your eyes peeled for the next installment of our “Future of The Video Experience” series right here at PrimeauProductions.com.

 

photo credit: Farming via photopin (license)

The Story Line vs. Video Production

December 19th, 2014

6819858446_f69c2caa52In previous blog posts we wrote about the video experience, the value of video and video production in general. Primeau Productions has always been open with sharing our successes and experiences with video. We always get great feedback from our readers and our clients rave about our work.

In this post I want to share a concept about the ‘story’, which in our opinion is more important to the success of the video than the production.

Every business thinking about producing video content to support their Internet marketing efforts has a story to tell. However, many businesses insist on producing resume style video content instead of telling their story. At the root of people’s motivation to view video is their desire to hear a story. Paul Harvey, legendary radio announcer told stories in his broadcasts. Then at the end of his story, he would deliver his legendary line ‘and now the rest of the story’.

Think about documentaries that tell stories, like the award winning documentary of 2013 Searching for Sugar Man. Even though the video production value is not great, it still won awards for best documentary because of the story! People love to watch video production about stories. Even professional speakers use stories to communicate their message. From the beginning of recorded time orators used storytelling to captivate their audiences.

Dave Grohl, drummer, singer and songwriter extraordinaire from the Foo Fighters and Nirvana created a HBO series, Sonic Highways, which has excellent stories about how music changed the landscape of America. He also used high end video production but kept it simple during the story telling portions of the show.

What can you communicate to your audience about your story? Think about how you can use stories about the history of your industry or family to make your video compelling. We believe that if you have a great story to tell and it is produced using professional video production, then video will help you gain attention from interested viewers on the Internet.

Even businesses like pawn shops have used storytelling to build their audiences. If you are having trouble determining your story to tell, give Primeau Productions a call and we will be glad to help you share your story with the world.

 

photo credit: Once upon a time … via photopin (license)

Three Tips on Getting the Best Video Recording of your Speech

November 20th, 2014

By: Lauren Primeau

15203734160_398bc7bd41Picture this. You’ve spent countless hours rehearsing until you’ve mastered your material. You’ve polished every intricate detail and solidified your informative, yet captivating, outline. You’ve pressed your outfit and you’ve got unstoppable confidence. You’re ready to rock this upcoming speaking engagement that is being video recorded. Your new footage will be part of your new demo video and video marketing campaign.

However, we’re willing to bet that there’s just one thing that’s missing from your oh-so-important to-do list. It’s something that almost never crosses the mind of most keynote speakers; but nevertheless should. It’s the format and method of acquiring your video recording after your speaking engagement.

Obviously, this detail only pertains to those speakers who are having their speaking engagement video recorded. So, if this is the case for you, then there are some simple tips that we believe are worth the time and effort to bring to the attention of the videographer(s) recording your event.

Now, for those of you who are not technology savvy, there’s no need to cringe. The good news is that many of the following points are very easy to digest and can make a huge difference in the quality of the video being recorded and turned over to you. These three tips will add a much higher perceived value for your demo video and your video marketing strategy as a professional speaker.

Once your speaking engagement is all said and done (and let’s face it, you pretty much nailed it) most videographers will hand you a burned DVD of your speaking engagement. This is good for you to watch but not good enough for the editing process. The reason it is not good enough for the editing process is that when a DVD is formatted, the original digital video recording is compressed. Compressing your video makes the file sizes much smaller so that it can fit on the DVD. This compression process compromises the quality of the video.  You see, when you compress video, it makes it quicker and easier to send to someone, but unfortunately the quality of the video is compromised, and that is something we absolutely don’t recommend doing.

So, what are your options? Well, what we’ve found to be extremely successful with our efforts in editing video is asking your professional videographer to take the video footage of your speaking engagement and simply drag and drop the files (preferably in .mp4 or a .mov format) onto an external hard drive or thumb drive. The key when asking for these files is to make sure that they are uncompressed. Granted the file sizes will be much larger because they are uncompressed (which is why you will need either an external hard drive or a thumb drive to receive the files) but the quality is far superior to either a compressed DVD or compressed files uploaded to DropBox.

For those of you who are unfamiliar with DropBox, it’s basically a way to share video files over the Internet with simply a click of the mouse that allows you to immediately download the video. Although it sounds pretty great, it does have its drawbacks. Mainly, the files that you wish to download via DropBox (YouSendIt / HighTail, or any other Internet file sharing) are often times also compressed. Granted, it’s much easier to use DropBox due to the ease of downloading digital video files. However, the reason why it’s so easy is because the files are compressed and smaller than the full resolution uncompressed version which is best for editing. This is much like the DVD situation we mentioned earlier and something you really don’t want when it comes to your video files. Not only does it reduce the quality of your video recording, it takes a long time to upload and download the video.

Last but not least, there is one other small detail that we believe is worth bringing up when it comes to your final video product; PowerPoint slides. Often times when we sit down to review footage we receive from a client speaker, it has slides that periodically occur throughout the speech. These have most likely been edited into the video after the video has been recorded or filmed during your speech. If you wish to re-use this video footage for a demo video or for video marketing, we’ve found it difficult to edit your message and content around these slides. It’s much easier to add the slides in later, during the demo video editing process, rather than to take them away and edit them out of a video. One final word about slides, besides making video footage difficult to edit; we have seen video recordings where the slides are the star of the show. On the stage is a huge bright screen with slides that mostly reiterate words that are spoken and a dark room with the speaker off to the side. This reduces the perceived value of your message and ruins the quality of your video recording. Sure slides can add value for your audience but consider the consequences on video.

We recommend carrying a couple 64 GIG thumb drives around with you. That way, the production company or videographer can format the thumb drive to their preferred format, MAC or PC, and transfer your full resolution uncompressed video immediately after your speech. You can avoid compression and DropBox hassles as a result and can get started editing sooner rather than later. 

photo credit: Michelle Donelan via photopin (license)

Video Production Company Calls Rochester, Michigan Home

November 11th, 2014

michigan-av-897298-mNeighboring cities Rochester and Rochester Hills, Michigan go together like peas and carrots (as Forrest Gump would say). From the incredible trails like Paint Creek, to downtown Rochester’s gorgeous Christmas light display, to the many breweries like Rochester Mills, Rochester and Rochester Hills have so much to offer… including being the world headquarters of Primeau Productions.

Formerly located in Ferndale, Southfield and Clawson, Primeau Productions loves our new home on Star Batt Drive in Rochester Hills. We have met and worked with several Rochester businesses and will continue to grow our local relationships.

Rochester thrives on its community, and it really shows in organizations like the Rochester Chamber of Commerce, which Primeau Productions recently joined. We are among the hundreds of businesses in Rochester – great places to eat like The Home Bakery, Dessert Oasis Coffee Shop and Roasters, gathering places like The School of Rock, Callahan’s and The Red Ox Tavern and plenty of family-friendly entertainment. Rochester is a community that has so much to offer.

As a video production company based in Rochester Hills, the Primeau team loves to film within the natural sets that Rochester and Rochester Hills, Michigan provide. We recently did an explainer video for Directed Sensing, a company that develops technology to read cellular waves in a given area. This allows law enforcement to find runaway criminals based on where their cell phone reception is coming from.
One of the locations we filmed in was Bloomer Park in Rochester Hills. Though it was a rainy spring day, the park still provided us a beautiful space to film and the location fee was very reasonable. We used the pavilion to set up shots that fit our customer’s vision perfectly and produce a video that represented their business (which is located in Knoxville, Tennessee).

Every year we bring on interns to help mentor them into the video production business. Last December, one of our best ever interns (who is now a full time editor with Primeau Productions) shot and edited a film showing the Holiday side of Downtown Rochester and the elegant Christmas display. She did an amazing job which is why we are proud to reprise her video in this blog post. She even captured a couple’s wedding right in the middle of Main Street.

There are many beautiful places and wonderful businesses we plan to interact with in 2015. Businesses within Rochester and Rochester Hills will benefit from Primeau Productions explainer videos. In fact, we plan to roll out a special promotion for Rochester Chamber of Commerce members. A community that fosters this much opportunity deserves to be seen by the entire world on video 24|7.

The citizens and business owners of these cities have really created something special, and it’s our job as a local business within this community to show how great the community is.

Watch our film on the Rochester Christmas Display 2013 below:

 

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