EL Viejito Tequila hired Primeau Productions to come to Guadalajara Mexico to document their 75th anniversary. Their story, which Primeau Productions will be turning it into a documentary, begins with a man who traveled across the desert at age 14 to come to Guadalajara for a better education. He completed school and got a job for a major tequila distillery. While working in the tequila distillery, he decided to start his own distribution company. On a side note, a lot of bottlers of tequila buy the tequila from a distillery and they package it with their own name and their own bottle and then offer it for sale. In this particular case, Indalecio Nuñez, who had been the little boy who set out to get an education for himself, built his own tequila distillery and called it EL Viejito, which translates as “little old man” in Spanish. Indalecio Nuñez continued this brand for seventy five years until now, with the family’s third generation’s son running the company and has taken … [Read more...]
