Jolene Brown is a professional speaker with a passion for the agriculture industry and family-owned business. With her sense of humor and big heart she leaves her audiences wanting more.
In December of 2015, Primeau Productions had the pleasure of filming professional speaker Jolene Brown in Grand Rapids, Michigan. Our goal was to record footage over a three day period for her new professional speaker demo video we are producing.
She delivered the opening keynote speech, award banquet speech and a three hour seminar, all customized for her audience, over a three day period.
During our time together Jolene taught us three unforgettable lessons. If you are looking to improve as a professional speaker and grow your business in 2016, read on.
Chose a niche and market sector and go deep with your marketing! Some professional speakers try to be everything to everyone which does not work. When you sharpen your pencil and laser focus on a market sector or industry, you become the celebrity. Being a celebrity to your market sector will get you not only word of mouth referrals, but also a consulting business and product sales in addition to your speaking fee. Think about how additional income through consulting and product sales will increase your bottom line and be a foundation for your exit strategy.
Be darn good on the platform; educate as well as entertain. There are lessons all audiences need to hear. Delivering serious information from the platform must be broken up and seasoned with entertainment like humor and stories. Jolene has mastered this formula. What can you do in your presentations to add entertainment value?
Walk the exhibit floor and thank the sponsors. Chances are that their collective monies are why the association or organization had the budget to bring you in to speak. Plus, it is great karma to meet these folks and thank them for their support. They are rarely appreciated by anyone, let alone a celebrity.
In order to be on the top of the charts for your market sector, it is important to think about new ways you can add value to your presentations. Then, make sure that value comes across in all of your marketing efforts.