explainer video

Archive for November, 2014

Three Tips on Getting the Best Video Recording of your Speech

Thursday, November 20th, 2014

By: Lauren Primeau

15203734160_398bc7bd41Picture this. You’ve spent countless hours rehearsing until you’ve mastered your material. You’ve polished every intricate detail and solidified your informative, yet captivating, outline. You’ve pressed your outfit and you’ve got unstoppable confidence. You’re ready to rock this upcoming speaking engagement that is being video recorded. Your new footage will be part of your new demo video and video marketing campaign.

However, we’re willing to bet that there’s just one thing that’s missing from your oh-so-important to-do list. It’s something that almost never crosses the mind of most keynote speakers; but nevertheless should. It’s the format and method of acquiring your video recording after your speaking engagement.

Obviously, this detail only pertains to those speakers who are having their speaking engagement video recorded. So, if this is the case for you, then there are some simple tips that we believe are worth the time and effort to bring to the attention of the videographer(s) recording your event.

Now, for those of you who are not technology savvy, there’s no need to cringe. The good news is that many of the following points are very easy to digest and can make a huge difference in the quality of the video being recorded and turned over to you. These three tips will add a much higher perceived value for your demo video and your video marketing strategy as a professional speaker.

Once your speaking engagement is all said and done (and let’s face it, you pretty much nailed it) most videographers will hand you a burned DVD of your speaking engagement. This is good for you to watch but not good enough for the editing process. The reason it is not good enough for the editing process is that when a DVD is formatted, the original digital video recording is compressed. Compressing your video makes the file sizes much smaller so that it can fit on the DVD. This compression process compromises the quality of the video.  You see, when you compress video, it makes it quicker and easier to send to someone, but unfortunately the quality of the video is compromised, and that is something we absolutely don’t recommend doing.

So, what are your options? Well, what we’ve found to be extremely successful with our efforts in editing video is asking your professional videographer to take the video footage of your speaking engagement and simply drag and drop the files (preferably in .mp4 or a .mov format) onto an external hard drive or thumb drive. The key when asking for these files is to make sure that they are uncompressed. Granted the file sizes will be much larger because they are uncompressed (which is why you will need either an external hard drive or a thumb drive to receive the files) but the quality is far superior to either a compressed DVD or compressed files uploaded to DropBox.

For those of you who are unfamiliar with DropBox, it’s basically a way to share video files over the Internet with simply a click of the mouse that allows you to immediately download the video. Although it sounds pretty great, it does have its drawbacks. Mainly, the files that you wish to download via DropBox (YouSendIt / HighTail, or any other Internet file sharing) are often times also compressed. Granted, it’s much easier to use DropBox due to the ease of downloading digital video files. However, the reason why it’s so easy is because the files are compressed and smaller than the full resolution uncompressed version which is best for editing. This is much like the DVD situation we mentioned earlier and something you really don’t want when it comes to your video files. Not only does it reduce the quality of your video recording, it takes a long time to upload and download the video.

Last but not least, there is one other small detail that we believe is worth bringing up when it comes to your final video product; PowerPoint slides. Often times when we sit down to review footage we receive from a client speaker, it has slides that periodically occur throughout the speech. These have most likely been edited into the video after the video has been recorded or filmed during your speech. If you wish to re-use this video footage for a demo video or for video marketing, we’ve found it difficult to edit your message and content around these slides. It’s much easier to add the slides in later, during the demo video editing process, rather than to take them away and edit them out of a video. One final word about slides, besides making video footage difficult to edit; we have seen video recordings where the slides are the star of the show. On the stage is a huge bright screen with slides that mostly reiterate words that are spoken and a dark room with the speaker off to the side. This reduces the perceived value of your message and ruins the quality of your video recording. Sure slides can add value for your audience but consider the consequences on video.

We recommend carrying a couple 64 GIG thumb drives around with you. That way, the production company or videographer can format the thumb drive to their preferred format, MAC or PC, and transfer your full resolution uncompressed video immediately after your speech. You can avoid compression and DropBox hassles as a result and can get started editing sooner rather than later. 

photo credit: Michelle Donelan via photopin (license)

Video Production Company Calls Rochester, Michigan Home

Tuesday, November 11th, 2014

michigan-av-897298-mNeighboring cities Rochester and Rochester Hills, Michigan go together like peas and carrots (as Forrest Gump would say). From the incredible trails like Paint Creek, to downtown Rochester’s gorgeous Christmas light display, to the many breweries like Rochester Mills, Rochester and Rochester Hills have so much to offer… including being the world headquarters of Primeau Productions.

Formerly located in Ferndale, Southfield and Clawson, Primeau Productions loves our new home on Star Batt Drive in Rochester Hills. We have met and worked with several Rochester businesses and will continue to grow our local relationships.

Rochester thrives on its community, and it really shows in organizations like the Rochester Chamber of Commerce, which Primeau Productions recently joined. We are among the hundreds of businesses in Rochester – great places to eat like The Home Bakery, Dessert Oasis Coffee Shop and Roasters, gathering places like The School of Rock, Callahan’s and The Red Ox Tavern and plenty of family-friendly entertainment. Rochester is a community that has so much to offer.

As a video production company based in Rochester Hills, the Primeau team loves to film within the natural sets that Rochester and Rochester Hills, Michigan provide. We recently did an explainer video for Directed Sensing, a company that develops technology to read cellular waves in a given area. This allows law enforcement to find runaway criminals based on where their cell phone reception is coming from.
One of the locations we filmed in was Bloomer Park in Rochester Hills. Though it was a rainy spring day, the park still provided us a beautiful space to film and the location fee was very reasonable. We used the pavilion to set up shots that fit our customer’s vision perfectly and produce a video that represented their business (which is located in Knoxville, Tennessee).

Every year we bring on interns to help mentor them into the video production business. Last December, one of our best ever interns (who is now a full time editor with Primeau Productions) shot and edited a film showing the Holiday side of Downtown Rochester and the elegant Christmas display. She did an amazing job which is why we are proud to reprise her video in this blog post. She even captured a couple’s wedding right in the middle of Main Street.

There are many beautiful places and wonderful businesses we plan to interact with in 2015. Businesses within Rochester and Rochester Hills will benefit from Primeau Productions explainer videos. In fact, we plan to roll out a special promotion for Rochester Chamber of Commerce members. A community that fosters this much opportunity deserves to be seen by the entire world on video 24|7.

The citizens and business owners of these cities have really created something special, and it’s our job as a local business within this community to show how great the community is.

Watch our film on the Rochester Christmas Display 2013 below:

 

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