explainer video

Archive for April, 2014

Explainer Videos: A Fresh Approach to Promoting Your Business

Friday, April 25th, 2014

14298254644_f6668000deAn explainer video is a 2 – 4 minute video that appears on your website. Its purpose is to motivate the viewer to take action, to take the action step of contacting your company for more information. Explainer videos have grown to become extremely popular on the Internet, and industry watchers predict that within a few years more than 50% of all web sites will have one.

The most successful method of motivating a viewer to take action is showing how your company and its offerings are different and better than the competition’s. Your explainer video should set you apart from the competition. After watching it, the viewer will come away with a distinct understanding of your product or service and a feeling about your company. Our job at Primeau Productions is to ensure that both the viewer’s intellectual and emotional responses to your video are overwhelmingly positive. After 30+ years of producing award winning demo, sales, and promotional videos, we can create a professional explainer video for you that works.

While many web designers recommend animated cartoon explainer videos, we don’t. With the tools and skills to produce professional, live action video, we recommend explainer videos that feature real people and real products and services. Cartoon characters may be amusing, but featuring you and your colleagues on camera is more convincing. People are relatable, believable, and persuasive. We make it easy for even the most camera shy to come across well on video, and we strongly encourage the use of customer/client testimonials.

In addition to inviting the participation of our clients in the video making process, we rely on them to help us write the most effective script possible. You know your customers better than anyone. We need your expert advice to help make your video successful. We will work closely with you and your team as we develop the script and story boards for your custom explainer video.

Why make an explainer video at all? The essential information about your product or service can be presented on your website through text and graphics. But for potential clients or customers visiting your site for the first time, explainer videos have been found to work significantly better than even the most imaginative text and graphics. There are three main reasons for this research finding. First, video can compress more information into a shorter period of time than any other medium. Second, video is inherently entertaining; for most people, consuming information through video is an easier and more pleasant experience than through text. Third, those who watch short videos have almost double the long-term information retention rate as those who are exposed to the same message in text form.

Check out one of our latest explainer videos for Filsorb! If you’re considering an explainer video for your business, give us a call for a free consultation. (800) 647-4281

(FINAL) Filsorb XP20, Oil Extraction Press and Oberlin Videos from Primeau Productions on Vimeo.

 

photo credit: Open Data Challenge Series – Energy & environment creation weekend via photopin (license)

DSLR is Ready for its Close-Up – Overcoming the Intimidation Factor of Large Production Cameras

Thursday, April 17th, 2014

By Lauren Primeau

16115289068_df97930443If you’ve ever been interviewed on camera, it can be a bit nerve wracking to have a large production camera pointed in your face while someone is firing questions at you. Often, interviewees spend more time worrying about how they look or how they are perceived on camera instead of focusing on how to best answer an interviewer’s questions. Regardless of how many times you try to focus on your deep breathing or try to forget about the camera, there is still something intimidating about those bulky production cameras that make it seem like either Big Brother is watching you, or you’re a deer in headlights. If you’ve ever been on camera for one reason or another, maybe you can relate to these scenarios.

We have discovered a solution to help make any individual in front of the camera feel less uneasy and a little bit more comfortable; DSLR cameras.

Any professional in the video production arena knows that DSLRs are the new underdog in the video camera scene. Not only are they more cost effective to purchase, allowing for quicker equipment ROI than most video cameras on the market, but they produce a very soft, cinematic look accompanied by a shallow depth of field that many professional videographers love.

That is not to say that DSLRs are the ‘end all be all’ of video production cameras. After 30 years in the video production business, we know there is new technology right around the corner. DSLR cameras overcome the intimidation factor that often accompanies other video production cameras.

Granted DSLRs are not perfect, as there are drawbacks to the usage of this camera in comparison to your average ‘run and gun’ video production cameras. One enormous bonus to using DSLR over other video production cameras is its relatively compact size which in turn allows interviewees to feel more at ease.

Yes, Primeau Productions uses many different digital video High Definition cameras for our in studio and in field video recordings. We know firsthand what tools to use on each production to achieve the best video production result possible.

photo credit: Nikon 50mm f1.8 D on Canon 5D – Heresy via photopin (license)

The Video Experience: How (and Why) We’ll Remember How I Met Your Mother

Wednesday, April 9th, 2014

5719455449_870698fec4An important factor that many video producers and marketers don’t take into account is the The Video Experience. What do I mean when I say that?

It’s actually quite simple. Think about a piece of video content, whether it’s a film, a television show, or a viral video. What do they all have in common?

They all made you feel something.

For example, think of the recent finale of the hit CBS show, How I Met Your Mother. This past week, after 9 years on the air, creators Carter Bays and Craig Thomas finally finished the story of Ted Mosby and his journey to find love in New York City.

Regardless of how you felt about the finale (I’m part of the minority of people who genuinely enjoyed it), the show’s success over the past 9 years is undeniable. Such a long run puts How I Met Your Mother at the top of the rankings, along with such shows such as All In The Family, Seinfeld and Friends, making it one of the most successful television shows of all time.

Now, this show didn’t last 9 years for no reason. There’s a reason that the big finale had an incredible 12.9 million viewers, and there’s a reason it’s still a trending topic of discussion on the Internet over a week later. The reason is this: the show made viewers feel like they were a part of a family. It made viewers feel like they were right there in McClaren’s Pub with their friends every Monday night.

Let’s think about this critically. What was it about this show that made viewers come back every Monday for 9 seasons? What makes any piece of video content this memorable?

First and foremost, the content needs to look professional. Your viewers will notice if something doesn’t feel right about the video, whether it’s poor lighting, soft focus or bad audio. People will notice this right off the bat, and your content will suffer. If you really want your video content to stand out, make sure it looks professional and natural. Make sure you’re utilizing the proper equipment and techniques so you can create a professional product that viewers will enjoy watching.

But all the professional equipment in the world is no substitute for the ingredient that’s most responsible for evoking emotion within the viewer:

Creativity.

Without a strong foundation of creativity, your video content will never be memorable. No viewer is going to be moved by content that is not fresh and innovative.

Creativity is essential to producing successful video content.

Not the creative type? That’s okay, not everyone is, but that doesn’t discount the importance of creativity. Find a creative partner, whether that be a professional creative at a production company, a friend or a family member – as long as you have a creative mind that is willing to work with you, you’ll be able to create video content that’s innovative, unique, and memorable.

These factors are what made How I Met Your Mother such a success over the years. The show runners, along with the phenomenal cast, created a welcoming environment that made us feel like we were part of the fun, while simultaneously presenting unique stories that made viewers laugh, cry, and remember all of the great moments in Ted Mosby’s legend (wait for it…) dary story of how he met the mother of his future children. After it’s all said and done, we’ll always remember How I Met Your Mother for it’s production value, it’s creative storytelling and most importantly, the experience the show took us through.

Whatever your video content happens to be, remember the idea of having an experience through video. Viewers won’t remember your content unless they feel something, and can ultimately take something away from it. This is what The Video Experience is all about.

MORE on The Video Experience coming soon.

photo credit: When did I Change via photopin (license)

3 Tips for Professional Speakers

Monday, April 7th, 2014

MicrophonesIf you’re a professional speaker, I’ll bet that you’ve had a microphone malfunction while onstage. After 30 years in the audio/video business, I have seen and heard it all when it comes to mic problems. No matter the reason for bad sound, once it happens, your presentation has suffered irreparable damage.

Tip #1–Invest in Your Own Wireless Microphone

If you earn more than $20,000 per year as a speaker, I strongly recommend that you invest $750 – $1,500 on a professional wireless microphone. To my mind, if you’re a professional golfer, you bring your own set of clubs; and if you’re a professional speaker, you bring your own wireless mic. Probably the most popular systems today are those from the German manufacturer Sennheiser.

A wireless microphone system consists of three components, which can be purchased as a package or separately: a wireless transmitter, a wireless receiver, and a microphone that plugs in to the transmitter. At Primeau Productions, we prefer the systems available from Sennheiser and Audio Technica. Shure, Lectrosonics and Sony are other well-known brands. Any professional wireless mic system should include a receiver that features diversity reception. These units incorporate two separate receiving antennas and two independent receiving circuits tuned to the same channel. Signal strength from each antenna/receiver combination is continuously compared, and the strongest is used to feed the public address system.

In choosing a mic, there are a wide variety of models that can be connected to the small, battery-powered, wireless transmitter that is usually worn under a jacket. There are three basic types of microphones used in wireless mic systems: the lavalier (a lapel or clip-on miniature mic), the headset (a miniature mic on an extensible arm, worn on the head or around the ear), and the handheld (a wireless version of the full-size microphones used by TV news reporters in the field). Use the type of microphone that is most comfortable for you. In my personal opinion, handheld mics withstand handling and traveling best, and they offer the highest quality sound.

Tip #2–Get a Professionally Produced Promotional Video

In addition to a wireless mic, all professional speakers must have a professionally produced promotional video. Your video serves as a brief introduction to you, your presentation style and the topics on which you speak. A dynamic, informative and entertaining video is essential for booking high-paying speaking engagements with corporations and groups. In most cases, we can produce your promotional DVD using existing footage, saving you the expense of shooting new video. With professional voice-over artists, production music and motion graphics, Primeau Video Productions will help you making a lasting, positive first impression on event planners and bookers.

Tip #3–Build Your Business

Finally, how do you thank past clients and ask them for referrals? Many of the professional speakers we work with use SendOutCards, a convenient, online greeting card service. Also, ask past clients for feedback and get their opinions with questions such as, “What did you like most about my presentation, and what did you like least?” and “What did you take away from my presentation?” Questions like these will help you fine-tune your presentations, improve audience response, and ultimately, ensure increased bookings.

Similarly, reach out to fellow speakers and solicit their advice. They are usually happy to provide other professionals with honest, constructive criticism, and they are a great source of referrals. In building your business, each of these steps enhances your referability. This is no time to be complacent – satisfied with the same number of engagements as last year. Now is the time to create your future: be different, be the best you can, and most importantly, be professional.

photo credit: Microphones via photopin (license)

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