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Archive for June, 2013

How to Find an Audio/Video Professional

Tuesday, June 18th, 2013

Relationships: Creating a successful product is rarely a solo act.

14561581102_472fb7425cWhen producing a multimedia product, the single most important thing you can do to ensure your success is to establish a relationship with an audio/video professional. He or she will be your partner from the beginning to end of this project, and perhaps, become a lifelong partner for all of your multimedia endeavors. This person might be a producer, a director, a writer, an audio engineer or a video editor. Finding this one person is probably the most challenging and time-consuming parts of the production process.

Why? Because as you sift through the Yellow Pages or Internet directory, or read brochures and resumes, you have to invest a great deal of time in finding the right person: the one you will connect with on a creative and personal level. This is a relationship in every sense of the word. You either hit it off, or you don’t.

 

Look For a High “Get it” Factor
It takes time to find a like-minded professional who “gets you” and what you want to do. They must be able to realize the unique value of your message or music to do it justice. And you don’t want to settle for less. You don’t want to work with someone who doesn’t appreciate your expertise or talent. You want to work with someone who you like, admire and respect, and who feels the same way about you. When you start meeting with people, pay attention to vocal tone and body language. You’re looking for someone with a positive, enthusiastic attitude who is excited about what you do.

Ask the Right Questions
When you’re selecting a recording studio or production facility, be sure the people who are assigned to your project understand your industry. Do they have the experience to understand what you are trying to accomplish? Can they bring something of value to the table? If you are making a hit record (old term, I know) has this engineer or producer ever recorded or produced a hit record? What credentials do they have? Are they interested in what you are producing?

When you find someone that has interest in your work, they will contribute more to your production. Now you’re getting added value! Watch out for hard sells. Multimedia professionals know how costly the production business is, and the respectable ones won’t rush you into creating a product before you’re ready. If you meet anyone who launches into a hard-sales, reduced-to-the-ridiculous-estimate closing technique, run for the door.

Match Their Strengths with Your Needs
When it feels right, you’ll know it. It’s tremendously rewarding when you finally meet someone you feel you can trust. Beyond his or her expertise, this person will show you the support and encouragement you need as well as provide you with honest feedback and criticism that can save you time and money, not to mention, the embarrassment of putting out an inferior product.

For example, I worked with professional speaker Floyd Wickman to create an audio training program. The relationship that grew as a result of this project shows you what to look for. Floyd came to the music-recording studio where I was employed at the time. This was a big mistake because a music studio cost him a great deal more than a conventional voice over studio. I was assigned as his account person and engineer, which proved to be fortuitous, turning a potentially bad decision into something good for both of us. Not only did this experience shape the course of my career, but it also gave him an excellent product. The most important factor in our success is that we truly enjoyed working with each other.

Keep in mind that each person you interview for a possible relationship is an expert at something, regardless of where they are in their career. They have their niche. As you evaluate the candidates, look for strengths that match your needs. If you are producing a narrative CD, don’t hire somebody who has never produced a narrative recording.

Interested in learning more about professional audio/video services? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon here!

photo credit: handshake via photopin (license)

Father’s Day-Ten Tips to Being a Good Father

Tuesday, June 11th, 2013

By Ed Primeau

1973128194_81eb81dfe0As far back as I can remember, my father was the biggest influence in my life. Since I grew up in the late 50’s and early 60’s, tradition was different then it is today. Fathers were the main support and income for the families as mothers were the caregivers and nurturers.

This is very different today. Both parents work to support the family as expenses and cost of living are greater. It seems that people want more than the simple life we had when I was growing up. Much has been forgotten about good simple family values.

Some of you reading this know I have four children. Well, young adults may be a more appropriate term to describe them. I am very proud of their accomplishments and proud to be their father.

Not everyone grew up with a positive father experience. Many grew up with abusive fathers or even no father at all. This article is for the men that want to know what I know about being a good father. It is also for daughters who want to learn how a man should treat a lady. It’s for boys who didn’t have fathers to better understand how to become a father and for single mothers trying to find a father for their children.

It is very important for fathers to teach their children about life, love and intimacy. When a boy grows up without a father, how does he learn how to be a man? When a little girl grows up without a father, how does she know how men are supposed to treat them? How do they learn how to be in a healthy relationship? Parents have to demonstrate healthy relationships. What does a good marriage look like?

It is my opinion that boys learn how to be fathers from their father. If the father was abusive, the boys probably learned to be abusive. Sad but true.

Why is it that many men turn out to be lame fathers? Do they lack the courage to be strong for the children? Did they learn what courage actually is? Do they know how to balance their life between family and work?

It’s been said if a family were a business; the father is the CEO, chief executive officer. He may also be the CFO, chief financial officer (although today many moms handle the family’s expenses). Being a father is much more than running a business. It is about love and leading by example. It’s about teaching and directing lives. Fathering is about guidance and free will. It is about helping children understand life.

It is also about fun things like barbecuing, bowling and camping. Canoeing, playing cards and cooking as well as entertaining, being a leader and decision making. Bottom line, children learn more from their fathers than any other human being in their lives! So why is fathering so important? It is a huge responsibility that many men don’t realize they have.

Nobody hands us a manual when we become fathers. We take our collective knowledge and experiences and do the best we can. Here are ten tips to becoming a good father based on my experience:

1. Heal your relationship with your father the best you know how.

2. Children spell LOVE – T-I-M-E. Do things with your kids often, not just watch TV.

3. Help your children learn about things not taught in school (like spirituality).

4. Always take time to enjoy your children’s accomplishments and praise them.

5. Teach your children about music, especially your favorite songs.

6. Criticize in private, praise in public. Never yell at your children in front of people.

7. Teach your children how to choose friends and avoid trouble.

8. Talk to your children about drugs, alcohol and sex

9. Take family vacations.

10. Be involved, not controlling in your children’s lives.

photo credit: Dad and Jeff Fay via photopin (license)

Death of a Video Format

Wednesday, June 5th, 2013

By Ed Primeau and Brandon Keilman

5455622177_71917bf3a7I was standing in line at the Secretary of State last week to renew a license plate and saw a video playing on a flat screen in the lobby. The quality was brilliant; very high quality, rich and robust in every area of sight and sound. The source was produced using high definition video tape and digitally edited and formatted onto Blu-Ray DVD.

For a few years now, I have been preaching about the importance of Internet marketing with digital video distribution (which is still very important) while discounting DVD as a worth while marketing tool. The Internet aspect to video still holds true, except we now have to re-look at DVD from a fresh perspective.

There is an ongoing debate over DVD format that is worth understanding so you can apply this medium to your business.

In a knock-out, fall-out battle, Blu-Ray DVD is the official champion and High Definition DVD has gone by the wayside, in a similar fashion to consumer grade laser disk and beta. In this article, we hope to clear some of the confusion and explain the impact to you personally as well as on your business.

Let us clarify an important point before we move on. High Definition digital video is a format video cameras record and High Definition DVD is a format of delivery or medium to deliver the video on. High Definition video recording is still the best way to video record. It is High Definition DVD that no longer exists and what this article is about.

Here is how the war was lost:

The Toshiba Company was the main developer and backer (with the support of Microsoft) of what could have been the next ”big thing” in video delivery, High Definition DVD. While Microsoft favored the ”High Definition DVD” format, Sony favored the Blu-Ray DVD format.

Blu-Ray was and is supported by many different companies including Sony as the next ”big thing” in video formatting. High Definition was the choice of Microsoft and Toshiba until recently.

So, now that the war is over, I guess the demise of the HD DVD video format should not come as a surprise when the two formats are compared and closely examined. First, the quality of both in terms of picture and sound are a huge step up from a regular DVD in resolution. However, when further investigating Blu-Ray, the storage capacity is four times greater than that of High Definition DVD. In our opinion, this is perhaps the largest deal breaker for High Definition DVD.

The Blu-ray storage advantage means less need for multiple DVD disk box sets. Companies such as Fox who are always looking for a way to minimize cost and increase profit love the storage advantage Blu-Ray offers.

To the consumer it means we can go out and buy a Season of our favorite show in a much smaller package, instead of a big clunky box full of DVDs. As for the sound and picture quality, there is a noticeable difference between Blu-Ray and High Definition DVD. Even on the best of televisions the HD DVD still remains a bit grainy where as the Blu-ray has very crisp rich looking images.

Another influence in the decision to kill HD DVD was the backing of the Sony Corporation. Sony is the leading edge developer and implementer of Blu-Ray players into devices their consumers use on a daily basis. Their PlayStation 3 models are considered one of the best Blu-Ray players on the market. Price-wise, not only do you get a Blu-Ray player; you get a video game console and audiovisual storage unit all rolled into one.

Microsoft put their money behind the HD DVD format by offering an external player for their Xbox line of products. However, upon hearing the news that Toshiba was canceling its HD DVD line, Microsoft discontinued their HD DVD external player; they’ve yet to release an external Blu-Ray player. Maybe this will be a perk of the highly anticipated Xbox One.

Unfortunately, the adult film industry also had a great influence over these decisions. Whether we chose to ignore it or pretend it doesn’t exist, the adult film industry still has a large influence over the Blu-Ray decision. Even with its apparent loss of revenue to online video, the industry still has some sway in regards to the format its line of adult videos will be on.

Since 2007, and early 2008, the adult film industry put its backing behind the Blu-Ray DVD format. This, combined with the other reasons mentioned above, seems to be the straw that broke the camels back for HD DVD.

What does this mean for you and your business of DVD products? We are entering a time that future video products should be recorded on High Definition video tape and released on Blu-Ray DVD.

So, now that you know Blu-ray DVD is the future of DVD video delivery, what type of product can you develop on Blu-ray DVD? Consider that Blu-Ray will deliver graphics and still images that look more brilliant and video images of much higher quality because they are recorded on High Definition video. In addition, the length of programming time is greater on Blu-Ray than standard DVD.

We highly recommend Duplicating your Blu-Ray inventory in low quantities as just-in-time delivery:because it will not be long before the next ”greatest advancement” in digital video comes out to further confuse us and, once again, change everybody’s thinking, including ours.

photo credit: Day 48: Recursive Technology via photopin (license)

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