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Archive for May, 2013

Professional Speaker Tool Kit

Wednesday, May 22nd, 2013

14995291959_c4991b67e6In the old days, having a great assistant and professionally produced speaker demo video was all you need to make it as a keynote professional speaker. This is not so any longer. The speaking industry is much more competitive today and professional speakers often sacrifice their principles just to get a gig which tarnishes the image of the industry as a whole.

Running a professional speaking business today requires several tools in order to ”make it” on the speaking circuit. Successful keynote professional speakers keep this tool kit available to them at all times. The tool kit is not easy when the aspiring speaker begins their journey but with the right attitude and perseverance the professional speaker tool kit will come together.

The first tool in the kit is a powerful message. Professional speaker and client of Primeau Productions Connie Podesta always had a powerful message and constantly uses that message in her branding and Internet marketing. Today her message is ”Stand Out from the Crowd,” which is also the title of her latest book, which was a Gold Medal winner in the 2011 Independent Publisher Book Awards!

The second tool in the tool kit to help you make it as a keynote professional speaker is charisma, which means compelling attractiveness or charm that can inspire devotion in others; a divinely conferred power or talent! Some professional speakers make it in the business without charisma because their message is powerful. The professional speakers that make it into the top 20 best speakers on the circuit have charisma.

The third tool in the professional speaker tool kit is an excellent marketing campaign. This campaign consists of several ingredients:

  • A professional produced speaker demo video
  • Professional looking and easy to navigate website
  • Word of mouth referrals
  • Social media strategy using all social media accounts
  • A content rich blog
  • A fair speaking fee and travel expenses
  • Good relationship with speaker bureaus

The fourth tool in the kit is appearance. In order to command the type of fee a great keynote professional speaker earns, you have to look great on the platform. If you do not have the ability to choose clothing that compliments your appearance then find someone than can help. The rest of your appearance almost goes without saying. Your smile, demeanor, hair, nails and casual conversation off the platform all contribute to your appearance. Your appearance is your perceived value. This appearance must also come across in your professional speaker demo video.

The fifth tool is a pleasant personality. I have worked with some professional speakers that have a speech that is so much different than their casual conversation, it’s scary! All of the great professional speakers can carry on a great dinner conversation. They have the ability to carry on a engaging conversation with a pleasant personality before and after their presentation. This personality always shows even in difficult situations.

One of the greatest professional speakers of all time, Floyd Wickman, has an amazing ability to use words to his advantage in any situation. Not only is Floyd amazing on the platform, he is fun and captivating to talk to before and after the presentation.

I would like to hear your comments on what you believe are tools that professional speakers should use in their professional speaker tool kit.  You can post a comment below, email us at Primeau@PrimeauProductions.com or call 800-647-4281.  This business of speaking professionally has been through a major reinvention and there are many tools available for you to make it to the top.
photo credit: 08082014 – AD – Bus Tour – Washington HS 237 via photopin (license)

Eleven Tips For a Successful Video Marketing Campaign

Friday, May 17th, 2013

In the old days, Super Bowl TV commercials were the cat’s pajamas. Big companies spent big bucks to sing their song to a captive audience of football fans. You were a rock star if you drank their beer or ate their chips.

As far back as the ‘I Love Lucy’ TV show, TV commercials would guarantee an increase sales especially if they included Hollywood celebrities. Look at this vintage TV commercial starring Lucy and Ricky:

Today, TV commercials are not as effective as they use to be. Most companies big and small can no longer afford television campaigns. Consumers are less influenced by these high priced advertisements and more influenced by search engine results. That is why Internet marketing campaigns that include video are not only affordable, but yield much better results for the investment. Here are eleven tips to help you achieve a successful Internet marketing video campaign.

1. Sell with a benefit based message. Show your viewers how they will benefit from your proposition instead of telling them its features. How will their lives be better after purchasing your goods or services?

2. Be creative and try to entertain your audience. Chances are if your video leaves a good impression, prospects will turn into customers. The opposite is also true. If your video is lame, chances are your prospects will go somewhere else.

3. All videos begin with an idea. Be creative; think viral and longevity. Creativity is what makes production companies so successful. When you are creative and produce a video that is really good, chances are that people who see it will pass it on, hence the word viral. This roller skating babies video is a great example of a successful viral video. Sixty-Eight MILLION plus views:

4. Sell the sizzle not the steak. Nobody really cares about all the reasons you think they should buy from you. They are more interested in the snappy light hearted message you communicate with. There will always be time to introduce your prospects to the steak after they are attracted to the sizzle.

5. Incorporate a background music track. There are production music libraries and rights free music libraries available to you. You can also create your own music using garage band or another music production based software. Music is to video what interior decorating is to a room.

6. Create a script like the big boys do. Write your vision down on paper and see it in your minds eye before you start filming. There is something magical that happens when you put pen to paper.

7. Design graphics to match your brand and website. Graphics can be text on the screen to emphasize your message and point; they can be pictures and images purchased from stock photo libraries like iStock Photo; graphics can also be a blend of both images and pictures. Videos do not have to all be moving pictures; they can also include static pictures and images.

8. Less is best. When you use benefits to sell your goods and services you don’t need a lot of hype. Remember you goal is to get the phone to ring or have the prospect contact you, not tell them your life story.

9. Do not use too much stimulus at the same time in your video. Remember, the brain can process only one thing at a time. Stay away from images, scrolling text and voice over combinations. Much of your message will not be heard when you include too much information at the same time. Plus, the portions that do register in your viewers minds will be less effective when too much is going on at the same time.

10. Get feedback before you launch your video. Ad agencies pay thousands of dollars conducting focus groups to determine which approach will work best when starting an advertising campaign. Conduct your own focus group and get feedback from people in your sphere of influence before you launch your video campaign.

11. Make sure when posting your video you have player controls. When using an auto play feature, make sure to include a skip video button. Nothing is worse than having a video automatically play startling your visitor.

So, what is keeping you from producing a video for your video marketing campaign? Video adds media to the blending of your website content and helps grab the attention of search engines. Plus, video has huge perceived value and lends credibility to your business.

Ed Primeau featured on NSA Chat

Thursday, May 9th, 2013

5042764163_15405340feBy: Bradley Finegan

Last Tuesday, Gina Carr had Ed Primeau as a guest “tweeter” for her weekly NSA Chat. #NSAchat is a weekly live chat via twitter created for keynote speakers. These chats provide a Q&A session with experienced members from different aspects of the industry.  For those who missed it, I’m creating this blog post to lay out some of the highlights of the chat.

The first thing Ed asked his fellow tweeters was: “How many people hate themselves on video?” Many speakers don’t like the way they come off on video.  Speakers begin to second guess themselves, which leads to questioning aspects of their performance; aspects such as their own vocal quality, movement, energy, etc. Ed’s advice for those people was simple:

 “If you embrace the video recording process, you will love yourself on video.

Becoming comfortable in front of a camera is not an easy task for some, but it is a skill that is very crucial for speakers.  As with all things, practice makes perfect, so Primeau suggests that speakers video record themselves before hiring a professional.  This will teach speakers how to remain comfortable in front of a camera before they invest in the real deal.  No one wants to be unprepared!

Another question that was presented during the NSA Chat was regarding the audience texting during presentations.  With the expansion of smartphones and cellphones, people like to stay connected at all times (and they love distractions!).  Ed suggests that speakers take advantage of this opportunity.  Prohibiting people from using their cell phones is near impossible these days, so Ed recommends guiding your audience to tweet during your presentation.  Encourage them to share your wisdom with their followers.  Tweeting drives traffic to your site, and optimally, to your purchasable content.  Get used to your audience using their portable electronic devices during presentations; it’s not going away!

To see the rest of Ed’s tips from the NSA Chat session, follow this link to check out the transcript.  For more information/more NSA Chat sessions, follow @NSAChat on Twitter.

If you have any questions, feel free to email me at brad@primeauproductions.com

photo credit: Twitter Bird Sketch via photopin (license)

What a Murder, MTV and YouTube Have in Common, and How it Can Benefit Your Business.

Tuesday, May 7th, 2013

4481461680_4273d06822I asked Damian Blumenkranc to write a guest blog after I met him when I did a speaking presentation in Australia. He’s a fellow video producer who works for Creativa, a web video production company in Australia. He kindly shared the following blog about video’s affect on the internet and the pervasiveness of digital video.

How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called ”The Buggles” and the song was of course “Video Killed the Radio Star.” Well, a lot has changed since then and you could almost be forgiven for wondering when The Buggles are going to release their follow up hit “The Internet Killed the Traditional Music Industry”.

One thing that hasn’t changed a lot over the past 30 years is the growth and demand for video content. Everyone with a smart phone now has access to high quality ultra-portable video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena, video finds itself in high demand. There can be no argument that video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Bieber (and that may be a good thing) but there would also be no Double Rainbow Guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie Bit my Finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.

Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.

Among other things, Video is by far the best digital solution to effectively:

  • Showcase products and Services
  • Demonstrate Knowledge via training and education
  • Entertain
  • Position your business as experts
  • Become well known

Some interesting Stats:

  • YouTube is the 2nd largest search engine in the world.
  • In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.

Many businesses benefit from video, while others build whole businesses from video. Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimize their marketing budget.

Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimized correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.

photo credit: YouTube logo via photopin (license)

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