explainer video

Archive for February, 2013

What is a Keynote Speaker?

Tuesday, February 26th, 2013

4433291644_83ccaaf272After producing demo video for professional speakers for over 20 years, there’s one thing we know for sure. A keynote speaker is an expert who speaks professionally (thank you Nido Qubein) that incorporates performance, theater and content into their keynote address.

Keynote speakers are first and foremost performers. Anyone who gets on a stage to communicate a message and has low performance value will not do very well as a keynote speaker. Audience members who want to learn about the keynote speaker’s expertise will learn more through a performance than a boring lecture.

Keynote speakers who make it in the professional speaking industry have worked their craft on stage performing similar to a standup comedian or actor. The way to improve your performance is through experience and practice.

Keynote speakers are constantly improving their performance by developing new material, then performing this material with similar stage mechanics used in the theater. A Keynote speaker is also an expert at performing arts. They know how to use the full stage when performing, tell a story and use their body language to communicate in a compelling manor.

Our friend Doug Stephenson at http://www.storytelling-in-business.com/ has been working with keynote speakers, teaching them theatrical performance and storytelling for many years. Doug is the best in the business to help keynote speakers develop and grow.  That is why I believe ‘Theater’ is the second key ingredient to be a keynote speaker.

The last and perhaps most important ingredient is content. Keynote speakers who are great performers that have excellent theatrical ability but no content will not make it in the professional speaking industry as a keynote speaker. We meet this group of people all the time. The challenge is to help this group of aspiring speakers with the proper direction to grow in their areas of lack. Content is a very important ingredient in becoming a successful keynote speaker.

Industry specific speakers who present specific content directed to a particular industry will more than likely fill the gap in the conference or convention agenda but will not leave the audience with a lasting impression. This is why keynote speakers are sought after to build meeting attendance and provide value for your audience. A polished keynote speaker who is strong in these three areas is worth every cent because they add value to your meeting.  When content is delivered without the use of theatrical skill or performance expertise, chances are the audience’s expectations will fall short.

Coaches like Lou Heckler, Vickie Sullivan and Max Dixon can help you build value in your keynote presentations and grow in any of these three areas you are lacking. If you are serious about being a keynote speaker, analyze your ability for performance, theater and content. Like any profession, constant learning and development is crucial for success.

photo credit: Clegg Speech 3 via photopin (license)

Primeau Productions Records ‘Michigan Man,’ potential State of Michigan Theme Song

Tuesday, February 19th, 2013

5507544414_5b6bfa3354In 1996, musician/songwriter Mike Ridley wrote and recorded a song titled ‘Michigan Man.’ The song is being considered as the official state song for Michigan. Primeau Productions is a Detroit Based video production company who has worked with Mike Ridley.

Primeau Productions recorded the song in 1996 at our Southfield, Michigan studio (which has since been relocated to Rochester Hills, Michigan). In addition to Mike Ridley performing on the recording, radio talk show host, author and philanthropist Mitch Albom is also performing as keyboard player.

House Bill 4263, sponsored by Rep. Frank Foster, was introduced to the House of Representatives Thursday, February 14th. You can see the official bill here.

Today Mike recorded an interview with WWJ and is expected to be a guest on The Mitch Albom Show in the near future.

Listen to ‘Michigan Man’ now!

Click here for the following wonderful lyrics:

Michigan Man by Mike Ridley

“Changing seasons paint the scene like rainbow trout in a hidden stream
Whitetail deer in the tall pine trees, I am a Michigan Man

I am I am a Michigan man ask where I’m from and I’ll show you my hands lord above I love this land, I am a Michigan Man

From the Keweenaw down to St. Joe, Kalamazoo east to Monroe, Sault Ste. Marie and back again, I am a Michigan Man

I am I am a Michigan man ask where I’m from and I’ll show you my hands lord above I love this land, I am a Michigan Man

(Native American Singing)

If I should die across the sea on a peninsula you can bury me on my head stone it should read, ‘here lies a Michigan Man’

I am I am a Michigan man ask where I’m from and I’ll show you my hands lord above I love this land, I am a Michigan Man

I am I am a Michigan man ask where I’m from and I’ll show you my hands I am I am I am by god, I am a Michigan Man

I am I am a Michigan man where sleeping bears lay on the sand, Manitou has placed his hands, I am a Michigan Man.”

 

 

photo credit: Pickups – March 7th, 2011 (66/365) via photopin (license)

Nothing Sells Your Business Like Video

Wednesday, February 6th, 2013

7991034052_2c12a4acbbAs a video production company operating in a suburb of Detroit Michigan (which is part of southeast Michigan) we are starting to see Internet video hit critical mass for small businesses. Having a video on your website dramatically increases your percentage of closed business transactions. Why? Because nothing sells your business like video.

When someone comes to your website and they’re a secret shopper you don’t know that they are there looking at your business. Having a video on your website could make or break them picking up the phone and calling your company over a competitor’s just because you have a demonstration video on your website.

Number one, the demonstration video allows you, the owner of the company, to develop an internet presence, 24/7. Anybody can come to your website and get to meet you by seeing you on camera.

Secondly, it presents your goods and services in an entertaining, informative medium, using sight and sound. You can create any perception you want about your business using video.

And last, it is easier to watch a video than read a lot of text-based information because when you hit play on a video, three minutes later you have learned more about a company than you would have by searching through several pages and trying to retain the information you need and filter out what you don’t.

We’re seeing a lot of new video on behalf of Michigan-based contractors and builders who want to communicate the quality of the work that they do. These videos can incorporate testimonials from past clients and video footage of successfully completed construction jobs. Industrial supply companies want to use video in order to tell prospects about their guarantees and the differentiation between themselves and their competitors.

Nothing exemplifies your company better than a well produced professional video. We are part of the Detroit Michigan video production community 800.647.4281.

photo credit: Michigan towns 1971 via photopin (license)

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