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Archive for November, 2012

3 Tips for Boosting YouTube Marketing Efforts – James Wedmore

Monday, November 26th, 2012

4481461680_4273d06822Email subscriptions are one of the best internet marketing techniques used today. Having the option to subscribe to a blog via email can bring you wonderfull information, and also create a great database to send information to clients and create new leads. No matter how much social media stregthens and grows by the day, the tool we call email will always play a role in coproate business functions and internet marketing efforts.

Below are 3 great tips Primeau Productions recieved from a YouTube marketing guru James Wedmore that we would like to repost and share with our blogging followers.

Implementing James’s tips on YouTube marketing can single handedly be the best video marketing strategies you will ever come across.

#1) Add The Call to Action Overlay Banner
Want to get visitors from Youtube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to
someone else’s site and not yours!
#2) Backlinking Secrets
For my SEO friends, you know the power of backlinking! (what are backlinks? Just “google it for a better definition).  Every time
you create a new video on Youtube, simply send backlinks to your video url and (this is the real kicker!!) send backlinks to your channel URL!  (ex: http://www.Youtube.com/user/channelname)  Youtube LOVES to get action on Channel Pages!  This helps out ALL of your videos!
#3) Get Video Responses on Your Videos
This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your vids JUMP!  This works wonders and doesn’t have to take a lot of time!

 

 

 

Check out James Wedmore’s YouTube training course below:

http://www.videotrafficacademy.com/?hop=worldweb2

photo credit: YouTube logo via photopin (license)

The Art of Facilitating Creativity

Friday, November 16th, 2012

15784168266_80c7288b1a_bI’ve been involved in dozens, if not hundreds, of creative situations throughout the years. I’ve worked with many creative people and seen many different styles of creativity and I’ve noticed some common denominators of all creative processes, sessions, activities and situations. One of the things that I have seen from a lot of people who are engaged in creative endeavors is being very playful. I think one of the problems with corporate America today is that we’ve forgotten how to be playful in the workplace. Too many places are worried only about the bottom line, and making a profit and they’ve put pressure on their workforce and that has squeezed out ‘playfulness’ from the workplace. Now, I’m not insinuating that we should all play all day long at work, because that’s not what I’m trying to suggest. Rather, a playful work environment is a space that you create in the workplace where employees are allowed to be playful and have fun. Clean fun, safe fun, fun that’s not harmful. Sure, it’s okay to play practical jokes and laugh and be giddy – there’s nothing wrong with that in the workplace. The problem is, employers look at that as being unproductive, and it stifles your company’s creativity. Your employees are your best resource, and your best motivation for your employees is to allow them to be playful because if they’re playful in the workplace they will be more creative. That’s step one in the creative process, based on my observations over the years.

The second common denominator of the creative people that I’ve worked with over the years is that they create a ‘creative space’. In other words, the opposite of what I’m trying to say is, if you walk into a closet and close the door because you feel that it’s going to be a sensory deprivation situation, that is the opposite of a creative space because you’re closing yourself off and you’re closing your mind to the world. Rather, create a space that has items that you like in it, it’s decorated and it makes you feel good to be in that space. It could include candles and incense; it could include rocks and minerals; different types of pictures and artwork; toys and trinkets that have a pleasant memory attached; crossword puzzles – anything that allows you to feel happy and comfortable in that space. Because you can’t be creative in an environment that is ‘anti-creative’ – it’s impossible.

Another component of creativity is to have creativity partners. Somebody that you can be creative with. Perhaps your company has teams of two, three or four people to whom you assign tasks to be creative. Like at Primeau Productions we have creativity teams, where employees are paired together or work together in  order to come up with more creativity than they would individually and by themselves. Highly successful entertainers like David Letterman or Conan O’Brien have creative teams that write content for their monologues and their programs. Comedians like Ron White and Jeff Foxworthy and Kathleen Madigan have creative teams that help write their material. Sure, they’re part of those teams and, sure, their life circumstances are part of the material that these creative teams use to develop more creative material but by pairing yourself up with at least one other person to help you be more creative you’re expanding your possibilities.

And some rules to consider when being creative with other people. Number one: don’t ever criticize anyone’s suggestions during the creative process. Rather, develop and build on each other’s suggestions. So if a creative partner says something that you think is hideously wrong, don’t say that – instead, say ‘hey, you’re onto something there – what else can we do to make it better?’ If you look at successful ventures, like any motion picture or talent or musical group there is more than one individual that contributed to the creativity for that endeavor. And those creative minds coming together is far more powerful than each individual would be alone. There have been a lot of scientific studies done at many different universities dating as far back as a UC Berkeley study back in the ‘70s by Dr. Donald W. MacKinnon. And they’ve studied and explored the creative processes and come up with actual scientific data as to what it takes to be creative. What I’m hoping that you get reading this blog post is that it’s important to go back to creativity, especially in times like the ones we are in when unexplainable situations happen, like hurricane Sandy, that devastate people and creative ways need to be developed in order to solve seemingly overwhelming situations.

Whenever I’m faced with a problem, as CEO of Primeau Productions, I never make a decision until I feel that I have a variety of answers and possibilities. If I’m given a situation or a problem I often take two or three days before I make a decision about solving that problem. It’s the same with creativity. You can’t sit down at a table and say ‘okay, I’ve got to be done being creative by 2:00’ – that’s not how it works! You have to have your space, you have to have your team, you have to have your circumstances, your task, and you start to build on all of the resources that you have in order to design a creative structure to whatever it is that you’re trying to be creative with. At Primeau Productions it might happen to be a documentary that we’re working on, or a professional speaker demo video. It could also be a campaign that we’ve been asked to create for video marketing.

No one person can be as creative as a team of creative people. Bringing creativity into the organization helps to breathe life back into the organization and allow incredible growth and success as a result of that creative environment.

Creativity is not something you either have or don’t have – I believe everyone on the planet has the ability and resources to be creative. Even spirituality can lead to creativity. I also believe that creativity can be developed over time, like muscle – once you tap into your creative energy you will discover what you personally need to continue to build and flex your ‘creative muscle’.

photo credit: Eugenio Cruz Vargas en su taller via photopin (license)

Professional Speaking Video Production Mistakes

Monday, November 5th, 2012

3137026754_4126848ec1With over twenty years of experience producing professional speaker demo videos, we have come to realize the most important ingredient in producing a successful speaker demo video is the clip selection process. I know of many successful professional speakers who spend one, two and three times their fee to put together a demo video. And I often meet both “seasoned” and beginner speakers who say “I’ve heard your name before – I’ve never worked with you because I’ve heard you’re expensive.” Professional video production can be expensive – however, it can also have a high return on investment. Of the professional speakers that I know who put their own demo videos together, very few can claim that their video brings them an adequate amount of business.

A high percentage of the professional speakers who we’ve worked with over the years like to be involved in the clip selection process. That is good because their eyes and ears see and hear from their public. As a video producer, I do not see and hear that feedback. Because of this, the professional speaker input in the clip selection process is very important. However, the biggest mistake professional speakers make is that they try to dictate what they feel are the best clips and the best clip order when putting together their demo video. Why do I say that’s a mistake? Because you wouldn’t have one person running a successful business or corporation – you have several. People influence you as a leader when you make decisions, just like focus groups are used to get a public opinion about a product or service and the way that the marketing is going to be packaged and positioned.

Now, professional speakers pretty much decide on their own what their price should be. But when it comes to picking clips, you’re really dealing with your package, your product and your position. And when it comes to marketing, decisions should be made by multiple people, especially people who are experts at understanding how to put demo videos together.

I believe it is very important to consider the big mistakes that I have seen professional speakers make by dictating their clip selection and clip order in their demo video and instead of allowing the video professionals to do their job. The mistakes are big because the single most important ingredient in the professional speaker demo video is the clip selection process. The clips that are picked and the order that they’re put in have to tell a story that the public gets by the end of the demo video. The public should understand what it is that you do and how you can benefit your marketplace. Your demo video is now a porthole to your other video content on the Internet: your Vimeo channel, your YouTube channel, your Facebook page, your Pinterest account, your LinkdIn account.

photo credit: Eugenio Cruz Vargas en su taller via photopin (license)

Tom Hegna – Retirement Keynote Speaker

Friday, November 2nd, 2012

100_1860I have a great job because it gives me opportunities to meet some of the best professional speakers, authors and entertainers in the world. My company, Primeau Productions, produces marketing video to help these people gain more visibility on the Internet for their speeches, performances and products. Sure, the income is great and our company is very successful, but the bonus that I did not expect is the learning experiences that I’ve gained while working with these great people.

One such encounter occurred in the summer of 2012 while producing a conference here in Detroit for NAIFA (National Association of Insurance and Financial Advisors). One of their keynote presenters was a man named Tom Hegna. I had never heard of Tom and was looking forward to his keynote because so many people on the NAIFA board were excited to have Tom coming to speak to their conference. They had told me Tom had spoken several times for the Million Dollar Roundtable, and, based on my experience working with professional speakers, I knew that getting on the roundtable stage is a huge accomplishment. Tom had spoken for the Million Dollar Roundtable several times around the world, so I knew this guy had to be something to see. When Tom took the stage he was absolutely dynamic, attention-getting and entertaining, all within the first sixty seconds of his presentation. I took notes and learned so much while producing the show that I had to go shake his hand after his keynote was complete. He was doing meet-and-greet at his table where he had his new book displayed, “Paychecks and Playchecks.” I shook his hand and complimented him on his presentation. I had to qualify my feedback, mentioning that I had been working with professional speakers for almost thirty years, producing audio and video marketing and product materials for the professional speaking industry, as well as being on the board of the local National Speakers Association chapter and having served on several committees for the NSA. Tom had mentioned that he always wanted to get into the professional speaking industry so we connected again after the event and I gave him some suggestions on what he needed to do, one of which was to put together a great demo video.

Primeau Productions recently completed Tom’s demo video and you can see it below this blog post. Throughout the production process, my creative team and I selected all of the ingredients in Tom’s presentations and put together a script outlining some of the best sections from the many video presentations he had available for us to pick clips from. The Primeau team learned from the production process of working on Tom’s video just like we learn from all of the video productions that we create and develop. The team not only has the opportunity to earn as a result of our work, but also to learn. I jokingly tell my team that we get to earn while we learn by working with these great people. It is certainly a gift to have this opportunity with so many talented people.

I anticipate Tom Hegna to become a very sought-after keynote professional speaker because of his knowledge in an area that I suspect there is no competition in the professional speaking industry. Every single organization can benefit by giving the gift of Tom’s presentation to their people. Tom speaks about retiring the right way and how to live “happily ever after.” It’s not just about anticipating the outcomes of 401Ks and it’s not just about anticipating what your income needs to be in order to survive in your senior years. Instead, Tom speaks about strategies that you can implement immediately to avoid mistakes and running out of money, which a lot of people fear, including myself.

So I hope you enjoy this demo video, which Primeau Productions recently produced and learn from Tom just like we have, so that you can retire the right way and live “happily ever after.”

Tom Hegna – Retirement Speaker – Speaker Demo Video from Primeau_Productions on Vimeo.

photo credit: 100_1860 via photopin (license)

Employee Motivation with Steve Rizzo

Thursday, November 1st, 2012

14220539866_fc2c817ce8_nOne of the biggest problems facing companies today is employee motivation. Whether we like it or not, employees bring all of their problems, situations, experiences and personal relationships from home to the office. One of the things that long-time Primeau Productions client Steve Rizzo does as a motivational speaker is to teach people how to look at life from a different perspective. Steve refers to this as “the humor perspective.” Now, this may make some of you reading this blog post angry because you think “yeah, sure, this smart, bald Italian guy from New York is gonna tell me what I need to do to make my life better?” Well, chances are the negative attitude that you have already is what is holding you back most from achieving all the successes that you want out of life. This lack of success is extremely demotivating.

The psychology of motivation began a long time ago with some of the great writers of our time: Norman Vincent Peale, Napoleon Hill and Earl Nightingale. The basic concept here – which isn’t mine, nor is it Rizzo’s – originally came from Earl Nightingale when he created the recording “The Strangest Secret.” That recording is still available today and I highly suggest that you listen to it. The concept behind “The Strangest Secret” is that what you think about comes about. That is one of the building blocks that I’ve used throughout my entire career.

Rizzo shares his experiences and helps the audience learn via stories that are sometimes serious and other times incredibly funny to help the audience learn. It’s a fact that people will learn more when they’re having fun. So not only does Riz create a fun environment when he does his keynote presentations, but he also teaches his audience – once he’s earned their trust and respect – what it takes in order to have a positive attitude and how to use humor to maintain that positive attitude from day to day.

I’ve even seen the result of his message in the forms of letters and emails from audience members as well as people on his staff.

Take a look at the video below and I think you’ll understand the value of a positive mental attitude and the way it can affect employee motivation.

photo credit: Wells_Fargo_05P via photopin (license)

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