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Archive for August, 2012

How To: Promote Internet Video Content

Thursday, August 16th, 2012

There are a vast number of resources available today to help you create your own “television station” on the Internet.4242619980_31bbe83df9_n

Thousands of people have stopped watching TV programming on traditional television or cable or satellite-based TV. Instead, they’ve turned to the Internet. Websites like YouTube, Hulu, etc. provide on demand and pay-per-view (similar to Amazon Instant Video).

How can you promote your video content? Make a list of all your product and service offerings. Can you create a 10 minute video about each? There videos will have can serve several purposes: 1) Use for an introduction to your company 2) They’re great for SEO 3) They can provide monetary compensation when you post them in the form of pay-per-view videos, at $.99 each.

What if you provided valuable content in pay-per-view form that nobody else is offering but that is in demand? The effort can pay off. One million views in your lifetime at 99 cents each = $1 million!

Some hot topics for video on demand and pay-per-click:

–         Legal information

–         Forensic advice

–         Destination-based travel information

–         Entertainment

–         How to – your expertise

So what’s keeping you from posting content? On Ustream you can stream live video and also sell pay-per-view. Livestream is another company that provides services for streaming video. You can stream events, seminars, or training.

Don’t worry about not having content that people will want to view. Ask yourself this question: what does your company do better than anyone else? Regardless of your profit margin and P & L statement, you do something better than any of your competitors.

Take the Primeau Companies, for example. The Primeau Companies have 2 forensic divisions: AudioForensicExpert.com and VideoForensicExpert.com. Voice identification is an Audio Forensic Expert service that we do better than anyone else. Accident reconstruction video is a Video Forensic Expert service that we do better than anyone else.

We have created video content both on channels and websites that has not only helped thousands of people worldwide, but also brought in hundreds of thousands of dollars of income from SEO.

photo credit: The Power via photopin (license)

How To: Get Great Video Footage with Image Magnification

Friday, August 3rd, 2012

139159238_b05ddb2acb_nTake Advantage of Image Magnification Screens.

One way to avoid the expense of hiring a crew to record video footage is to tap into image magnification screens. If you perform live at an event and there are more than 500 attendees, there is usually a large screen image magnification system so the people in the back of the room can see you. The image magnification is accomplished by hooking up a video camera to a projector. IMAG systems appear in many performance situations, including rock concerts, conventions and conferences, sporting events and illusionist performances, to name a few. If these systems are present, many times there are video recorders in the system, too. Ask the producer if you can have a gratis copy of your performance, or negotiate it into your fee.

Keep some blank tape up your sleeve.

It’s a good idea to carry an external hard drive with you when you speak or perform, just in case the venue you perform at doesn’t have any spare hard drives. It would be a bummer to have a killer opportunity to be video recorded in front of a great audience and the only thing stopping you is the lack of something as simple as video storage.

 

photo credit: DSC_0010.JPG via photopin (license)

How To: Get Great Video Footage with a “Tape-In” Method

Wednesday, August 1st, 2012

13885876624_51f737675e_nThe traditional method for acquiring video footage is to hire a crew and pay their cost plus expenses. I hope to shed some light on alternative low-to-no cost methods of having your performance videotaped. “The Tape-In” is one of those ideas.

“The Tape-In.”
This method is used most often. Professional speakers and performers can organize an event with several of their colleagues and conduct mini-seminars or performances, invite the public and split the cost of the video crew to get footage. This works for bands too. Organize several good bands in your area and put on an event. Hire a video crew and split the cost with the other bands. You’ll all get professionally shot video at a fraction of the cost.

You might want to charge admission for the tape-in to create higher perceived-value. People see little value in a free performance. Unless, you have already made a name for yourself and the show is at a high-profile location.

Play to a crowd that loves you.
Use a gimmick or hook to get a large audience together for the tape-in. For example, I once knew of a couple of bands that organized a “battle-of-the-bands” event. They printed flyers and distributed them at gigs prior to the event and hired a video crew. Each band had twenty minutes to play, and the audience “voted” by applause. All the bands got great stage footage, and when it came time to vote, they had great footage of dozens of clapping, screaming fans (and the winner had their share of the video costs split between the losing bands).

These showcase events work for comedians as well as other performers. In fact, if your marketing is on-target, the organizer can make money off these events. When I was younger we used to get three bands together on a Saturday night and put on a Hall Party. We charged ten dollars at the door for the event, which included music, beer and one food item. We sold additional food and the bands sold their tapes and T-shirts. We recorded the show and closed when the beer was gone. And we actually made a profit! People had a great time and the bands got to perform, sell products and gain visibility that often turned into future gigs.

Get a little help from friends.
If you are having trouble marketing your “tape-in” event, you could require each participant or performer to bring 5 to 10 people for their admission fee so that there is a sizable audience in the video. It’s a good idea to invite prospects for future business to the tape-in so that you have a better chance to get future bookings.

But don’t limit yourself to these people. In the speaking business, these people are meeting planners and bureaus. In the music and entertainment world these people are booking agents, club owners and record companies. They tend to be more analytical and less enthusiastic about your performance because they have to anticipate what their customers want and will enjoy.

It’s also nice to have your greatest fans and supporters there. These people will help energize your performance. You might even hand pick the audience from your mailing list for a special invitation list and create an “invitation only” event. Then, you need the general public to help make this all affordable and profitable. I recommend the following to market your event:

1. Make flyers and pass them out everywhere (be careful not to litter). Do not put them on auto windshields because people will be annoyed.

2. Create press releases and send them to all of the local media. Newspapers have a “what’s happening” section they need to fill, and radio stations often have a spotlight for local events.

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

photo credit: GuerillaBeam via photopin (license)

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