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Archive for January, 2012

How To Format and Export HD Video for Web Use & Internet Marketing – Mike Primeau – Adobe Premiere Pro

Wednesday, January 18th, 2012

When it comes to exporting HD video there are always way too many options to choose from. Formatting this video for your proper application can also be tricky. Whether you are editing on a windows machine or an apple machine, the format library looks the same. Do I pick an H264 codec? What about a WMV? But my editor’s friend told me that MOV is the way to go. What frame rate do I choose for my sequence? What frame rate do I choose for the best use of internet? These are all VERY common questions.  From progressive scans to interlaced footage, this whole “video editing thing” can sometimes feel like brain surgery. Sure I don’t know what brain surgery looks like but you get the idea. For internet use of video, editors and video producers alike. Here at Primeau Productions we use a combination of Final Cut Pro and Premiere Pro to edit our video.5873696629_9da63d29e6_n

There are three main types of formatting that Primeau Production’s editors use for Internet Video sites such as Vimeo or YouTube.

  • H264 Formatting
  • WMV Formatting
  • MOV Formatting

Compressing video can always be confusing, but here’s a few quick tips that can be your saving grace when setting up your editing sequence, and exporting your video masterpiece.

1. Always set up your sequence settings to match your source footage. You can set up a higher resolution sequence with lower resolution video, but the footage appears to be stretched and blurred in this way. It’s the same principle of blowing up a wallet sized photo that wasn’t done properly. You can change the pixel size of some footage to work with a higher resolution sequence but it’s always better to stick with the formatting of the original footage.

2. Match your Frame Rate. Whether it be anamorphic, progressive, or interlaced, you always have to match the frame rate of your source footage to the sequence or you will have strobe city in your video. Stick with 30FPS with internet video. 24F or even 25F is barley shot anymore and you only see this type of footage in movies, and documentaries. If you shoot with a higher end camera such as Primeau Production’s choice(Cannon XF-300) then there are a variety of different ways to capture your HD footage. Shoot in an interlaced form. 60I to be exact. Once you bring this footage into the machine, picking your sequence will be a-lot easier with the interlaced tracking, and motion will also look smoother. Almost all sporting events are shot with an interlaced Frame Rate to capture every frame of action.

3. Stick to the main format’s of video. In these times, sites like YouTube and Vimeo automatically format and convert your video to work with their website formatting for smooth playback and buffering speeds. Don’t export an uncompressed piece of video or a Microsoft AVI format. Those types of video are dead. Online video is the new Video Revolution.

4. Match Match Match. We cannot stress this enough. It’s like building a car. If you took a bumper off of a 2010 BMW and glued it to a 1996 Ford T-Bird, it just plain and simple won’t look right. Keep your Frame Rate fluent throughout your project. Keep your resolution fluent throughout your project. And most importantly, keep your format fluent throughout your project.

There are many resources at your disposal for formatting video, HD video, and Internet video. The most important in our opinion is video itself. Instructional videos are becoming more and more popular. When you don’t know the answer, do some research. Google it! And when all else fails and you need a professional to produce your next video, give us a call! Primeau Productions has been producing professional videos for over 30 years. When it comes to mixing formats and getting your video viral, we WILL make it happen.











Mike Primeau


Senior Editor-Premiere Pro CS4


Keep up with the Video Revolution!


photo credit: The Destruction of Final Cut Studio via photopin (license)

The Life of a Genetic Counselor-Sarah Primeau-Keilman

Thursday, January 5th, 2012

We are proud of Sarah Primeau-Keilman

Day in the Life- Testing for Peace of Mind 

What Does a Cancer Genetic Counselor Do? 

As told by Within editor Katie Halloran

542370154_a8575631cc_nOrganized for the day with her pink folders for her patients, Saint Mary’s Cancer Genetic Counselor Sarah Keilman meets me in the morning to preview her day. A one-person department, Keilman sees herself as an integral part of The Lacks Cancer Center team, working with the oncologists and surgical staff to provide patients information about genetic testing, coordinating the tests between Saint Mary’s lab and the labs around the nation that perform the genetic tests, and following up with patients on whether or not they have a genetic mutation.

Since June 2011, Keilman has been working at The Lacks Cancer Center,providing patients with information regarding the genetic testing, including which tests they may qualify for and which ones would be reimbursed by Medicare or their insurance.“Without insurance, the initial genetic test for hereditary breast and ovarian cancer syndrome costs $3,400,” said Keilman.
Patients come to Keilman in a variety of ways. Some are self-referrals, who wish to find out if they have a hereditary condition that could be passed on to their family members, while most are referred by the cancer center and from Advantage Health physicians, but she has begun receiving some patients from Mercy Health Partners, as their site doesn’t have a genetic counselor.
“Most of what I see at is the BRCA-1 and BRCA-2 screening for our Comprehensive Breast Center. Since we have known for 15 years that these genes work to suppress breast cancer tumors, it’s the most well-known and commonly ordered test,” said Keilman. She has noticed an increase with colorectal hereditary testing as well, thanks to Dr. Larry McCahill’s referrals.

Genetic testing is available for a variety of cancers, including, but not limited to,:

  • Colorectal
  • Breast
  • Kidney
  • Pancreatic
  • Some brain cancers and
  • Adrenal.

A master’s degree-trained professional, a genetic counselor can order the tests and is also trained in the psychological aspect of dealing with patients who are undergoing the tests. Knowing much about the genes and why they do what they do, Keilman is poised to answer any question that comes up.

Her first client for the day is a breast cancer survivor, anxious to undergo the testing, as she worries about her daughter’s and son’s propensities for cancer. A 30-year survivor, she was referred to Keilman due to her young age of being diagnosed with cancer. Keilman first begins with “tell me about your health history,” and listens to the patient, who remembers more in person than what she had filled out on the forms. Keilman then directs the patient to discuss her family’s health history while she takes notes.

Keilman draws a family tree featuring each grandparent, parent, sibling, cousin, aunt, uncle and children and grandchildren of the patient, and indicates which ones have had cancer. “This helps me see the trends within the families, when it’s simply illustrated,” said Keilman. Several of the patient’s family members had developed cancer at a young age. “This shows to me that your case is strong enough to move forward with testing, and that it would be covered by Medicare,” says Keilman to the patient.
After discussing all the options, the patient eagerly wants to move forward with the test. “I want to find out, so I can help the rest of my family, and especially my daughter,” the patient tells Keilman.

Keilman escorts the patient down to the Stat Lab in The Lacks Cancer Center, where she gets her blood drawn for Keilman to send it to Salt Lake City, Utah, where the testing will occur. The results will take two to four weeks to come back to Keilman, who then will tell the results to the patient. She is assisted by Phlebotomist Dawn Detweiler, who “loves working with Sarah. She is such a joy to be around.”

Keilman’s second patient for today has been recently diagnosed, and was referred by Saint Mary’s breast center surgeons. Unlike the first patient, after looking at her family history and her own health history, there was nothing to indicate to Keilman her cancer was hereditary. “We typically look for three things – young age of onset, the cancer to be on both sides of your body, and more than two family members to have the cancer,” explained Keilman. “Nothing in your records indicates a hereditary link for your cancer,” she told the patient, who was relieved that her children wouldn’t be at higher risk for cancer due to a genetic mutation.

“That’s the best part, helping people better understand their risks, and how they can combat the scary world of cancer,” said Keilman. “If they are identified, they can begin getting family members tested and screened, and hope to avoid the cancer for future generations.”


photo credit: DNA rendering via photopin (license)

Primeau Productions: Your 2012 Video Shepherd

Tuesday, January 3rd, 2012

file8521267302466Even though our headquarters is outside Detroit Michigan, a city that is experiencing one of the worse recessions ever in the history books, Primeau Productions is growing and thriving.  Video Shepherd is one of our new products we are launching in 2012 that will help save you time and money.

We are very passionate about video and have 30+ years of video production experience that began in Detroit Michigan and has now expanded around the world. We want to help you make the right video decisions that will help grow your business by getting more Internet visibility using digital video.

The idea for the term ‘video shepherd’ came from our client Jean Houston-Shore.  She asked me during a phone conversation if Primeau Productions would be her ‘video shepherd’. I loved the idea and have put her request into a subscription-based service offering.

What is a ‘Video Shepherd’ in Detroit Michigan going to do to help you in Australia or another city in the United States? Distance does not matter with video because digital video is universal and formatted the same regardless of geography.

Back in the days of analogue video, there were geographical considerations video production companies had when formatting the final video product.  Europe was PAL formatted; the USA used the NTSC format and other countries like France and parts of Australia used SECAM.

Today almost all video is viewed on the Internet.  This Internet-based digital video can be very confusing.  In fact, on average we receive 10-20 phone calls and 20-40 emails each week from existing clients asking us video related questions.  Questions like:

Why does my video look small on YouTube? Why are there ads at the end of my video on YouTube for my competitors? Can I use video from a DVD in my marketing video? The company I hired to record my presentation in Miami wants to send my video electronically, how do I download it?

How do I index my video for better search engine optimization? Are titles important when posting my video on Yahoo?

Primeau Productions can save you a lot of time and money. The proper use of video will help you get more business from the Internet.

Monthly cost $25

Here is what is included:

– Help from us to help you understand digital and Internet video

-A 15% discount on all video production services like professional video editing, video recording, standard definition to HD conversion, YouTube clip creation, recording Internet video webinars, Skype interviews and other web cam video activity as well as any other professional video activity that you need.

-Video storage and back up advice for various networks like Vimeo, Viddler and YouTube

-Periodic “easy to understand and read” email tips on how to effectively use digital video to get more business

-Instructions on how to add more video to your website

-Instructions on how to correctly format, encode and distribute Internet video

-Opportunity to email our tech support as often as you like to ask video related questions

Call 800-647-4281 to sign up.  You may cancel at any time because in this ever changing world, you may discover that video is not for you. You may also discover that video may be the key to recession-proofing your business.

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